Posts by yomrholmes

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yomrholmes Envato team says

Hey guys! Do you drive the traffic directly to TF or to your landing pages? Does TF policy allow to refer the visitors from google adwords to TF? Thanks for the answer.

Yup, you can buy traffic on AdWords and send this traffic directly to your TF page. However, you can’t target keywords such as ‘ThemeForest’ ‘Theme Forest’ or ‘Envato’.

Also to note, we’re bidding on keywords associated with marketplace items in almost all countries/languages, and AdWords only shows a single ad per landing page domain. So, if you’re advertising themeforest.net/youritem you’ll be competing with our ad that sends traffic to themeforest.net , and chances are, we’ll be bidding more than you, so your add won’t show.

If you send traffic to your item landing page, ie youritem.com, you won’t be competing with our company AdWords bidding, so my guess is that you could pay significantly less per click.

Re: @dtbaker @mixey going through the specifics of GA, agreed this is getting very technical! I’ve asked @dtbaker to share his profile with me and I can help troubleshoot from there.

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yomrholmes Envato team says

oh man @dtbaker you’re getting advanced!

This should work, though I’d suggest another technique for tracking the ROI from AdWords. You have two options:

1) If you want to see how many sales you’re driving and how much revenue you’re earning from AdWords overall, you can head over to ‘Conversions’ ‘Multi Channel Funnels’ ‘Top Conversion Paths’ then search for ‘Paid’. This will show you a) all sales and revenue that came directly from AdWords but also b) all sales that came indirectly from AdWords. For example, it would show you how many people clicked on your ad, then came back a week later to buy (which often happens)

2) If you want to see how individual ads, ad groups, keywords, and targeting techniques are performing inside AdWords, you can go to ‘Acquisition’ ‘AdWords’ and then pull up ‘Secondary Dimensions’ such as ‘keyword’ ‘landing page’ or ‘Ad Content’

You won’t get conversion data inside your AdWords account with either of these techniques, but you’ll still get data on how AdWords is performing, so its not as ideal as getting conversion data and conversion values in AdWords but pretty close I think.

You should still be able to connect your AdWords and Analytics accounts to retrieve conversion data inside AdWords, I just haven’t done that personally. I’ve found in the past though when connecting accounts that it often takes 24 hours for data to come through.

Google help forums are getting increasingly good at helping as well.

Hope this helps. I’ve noticed an increasing number of authors buying ad space over the last couple of months, so hopefully GA is helping for everyone?

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yomrholmes Envato team says


@raphaelgluck – Great feedback thanks. Agreed, email template discovery is flawed. As a buyer, I usually look for notably big sellers that have been released in the last couple of months, so browse by ‘new items’ and look for big sellers there.

I was thinking the same around doing more messaging on the category page. I didn’t want too much discount messaging on the site, but letting browsers know within the category that we had a special going would be a natural next step. Good idea!

@everyone else – revenue in the category is up noticeably. We’re still doing a bunch of promotion around this, and I’m curious if we’ll see more sales after the promotion as well.
Thank you very much for responding!

No Worries!

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yomrholmes Envato team says

@raphaelgluck – Great feedback thanks. Agreed, email template discovery is flawed. As a buyer, I usually look for notably big sellers that have been released in the last couple of months, so browse by ‘new items’ and look for big sellers there.

I was thinking the same around doing more messaging on the category page. I didn’t want too much discount messaging on the site, but letting browsers know within the category that we had a special going would be a natural next step. Good idea!

@everyone else – revenue in the category is up noticeably. We’re still doing a bunch of promotion around this, and I’m curious if we’ll see more sales after the promotion as well.

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yomrholmes Envato team says


@pollyplummer – probably not WP themes as they would require ongoing support/updates
Can I take this “probably not” as a certain no? Or does ThemeForest reserve the right to perform similar sweeping discounts on WordPress themes sometime in the future?

I can’t guarantee it 100%, but I’d say its very very unlikely. I generally want to use promos to promote smaller categories and where support is way less of an issue.

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yomrholmes Envato team says

I can’t see how this can be a major bad thing

1) Authors get slightly less per item but the number of items sold should increase to counteract this 2) It should improve the visibility of the category over a longer period

I do agree that Envato should have warned the authors in the category a few days before so they knew it was happening and to maybe help promote it

Good idea, I’ll add that as an action item if we do another one.

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yomrholmes Envato team says

@jonathan01 relatively more support requirements on wp vs others

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yomrholmes Envato team says

@pollyplummer – probably not WP themes as they would require ongoing support/updates

@jonathan01 – changed the dates on this post (whoops). Dates on the promo landing page and emails are the same: today through the 17th at noon AEDT.

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yomrholmes Envato team says

Hello all. Alex here (again). I’ve been busy growing a marketing team here over the last year, building out more capacity around everything from paid search, organic search, newsletters, affiliate traffic, elite author marketing, and everything in between.

Something I’ve been wanting to test for a while now is using limited time discounts as a means to grow awareness and sales in relatively unknown categories on the marketplaces. Today, we’re launching our first test in this arena.

First, What Is It?

From the 11th of February until the 17th of February, we are reducing the price of email templates by 30%, and rounding down. For example, if your template costs $18 normally, we’ll be reducing the price to $12 for 7 days, and after 7 days, your item will return to $18.

Here is the landing page

Why?

The goal for this promotion is to generate more revenue from email templates during the promotion AND after the promotion. Data from the PhotoDune credit back promo suggests that this promotion will increase short term and long term author revenue in the email templates category.

In addition to being high quality and multi purpose, email templates have broad appeal (almost every website I visit has a newsletter), yet email templates are a relatively small category on the marketplaces.

How Are We Promoting It?

We’re only using one day of header bar. We’re also promoting this via newsletters, search ads, display banners, social networks, and affiliates. Tuts+ and Microlancer will be promoting this discount as well.

Will ThemeForest Turn into a Discount Marketplace?

No. Even if this test is successful, I don’t see us running these promotions for long periods of time, and I’d like to start using more off-site promotions and more triggered promotions. I can see a world where we promote occasional discounts for an even shorter period of time, maybe for one or two days at a time, with occasional longer promotions such as this one, and probably some form of bundles still. We’re working on new and helpful angles for bundles too, for example the next one will be focused on SXSW.

The plan for now is also to minimize the on-site discount messaging for these discounts. For example, the header bar for this one reads ‘500+ Templates and Tutorials Plus a Limited Time Discount’ rather than ‘Save 30% on Email Templates’

Why Are We Offering a Price Discount rather than a Credit Back?

In the past, we’ve run limited time discounts as a credit back. This one is different as we’re sharing the cost of the price drop with authors, which means authors will earn less per sale for the next 7 days. Why are we doing this?

  • Temporarily changing the price of a category is way easier to do in our system than offering a credit back. It allows developers to spend more time building more features rather than assist with marketing, and it helps us run more promotions like this if it is successful
  • Offering credits on a large scale is a manual process at multiple stages, which means the likelihood of something going wrong is relatively high
  • Offering a price drop rather than a credit back is more appealing to buyers

Feedback

How would you change marketplace promotions? Let me know here.

84 posts
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yomrholmes Envato team says

@jonathan01 I’ll have a look either later today or early next week. Closing out this thread. Future analytics questions can be sent to elite@envato.com

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