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VF says


@pezflash, The discussion was not about bundle concept itself. It is just about the new & new expansions that added to each and every bundle. The complaint is not generic but very specific and simple. We no longer try a $250/30 ratio bundles after 4 years? why?
We can speak about the expansion of bundles and price/value ratio as long as you want but the issues is that bundles should not be present at all. (except that birthday bundle – I can live with that)

I believe the same; Birthday bundles have more purpose than business. But we all know in the 2-3 years Envato observed an utility value from birthday bundles and decided to try them for traffic. Even if it was not completely for external traffic, there is only one understandable reason behind: pulling in-active old buyers again to check the taste of current marketplace. Personally I won’t agree this approach but the assumed logic behind is fair and convincing.

Where everything collapses is the habit of “never try the same old ratio value pack for new give aways” regardless of the kind of content included with bundles. It feels the involved staffs are different from the past and there is a misunderstanding in where bundles can be beneficial and where it is not.

Anyway, enough time spent on this, bye for now ;)

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candeed says

As I’ve said before in other thread, this is just a business … and why don’t we just believe that Envato who has their own professional marketing team knows what they’re doing (or what they’re testing).

Me and my team here are just creative designers, and we’re all not really good in business theory, but as I know, bundle marketing is an effective way to promoting digital products..

First, I notice that not all products inside the bundle is highest quality. It’s like one hand washes the other.

Second, I guess this marketing act will call old customers (and old authors) to come back. Don’t you think so?

Third, I guess it will give better customers experiences in the marketplace, so in the longer-term the last goal will be back to the benefits of authors and Envato.

But, it’s just my opinion.. Maybe we can start to learn this from this simple wikipedia

Product bundling is very common in the software business (for example: bundle a word processor, a spreadsheet, and a database into a single office suite) ...

Product bundling is most suitable for high volume and high margin (i.e., low marginal cost) products …

Research found that bundling was particularly effective for digital “information goods” with close to zero marginal cost, and could enable a bundler with an inferior collection of products to drive even superior quality goods out of the market place

Bundling is most successful when.. Consumers appreciate the resulting simplification of the purchase decision and benefit from the joint performance of the combined product… Consumers have heterogeneous demands and such demands for different parts of the bundle product are inversely correlated.

:grin:

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VF says

@candeed, you forget to mention few aspects. It is the difference of selling bundle with >96% discount in the exact same market where other 1000s of items don’t get this same exposure. The search filter in these marketplaces are not accurate and elaborate like any other entities. These differences require us to think little more deep than the flat assumption of “more attraction = more money” and “it happens everywhere”.

If you closely watch the bundle’s available on any other medium/market, none of them will set bundle price as less than the single product’s price of bundle. For example if the bundle’s one of the least priced item is $50, then the bundle price will not go less than $50; which will prevent directly under cutting a whole category (for a period of few months gradually).

Also bundles (outside) usually have some relevancy between each item so that it will enhance the “group” or sub category to be emphasized / advertised. But here we set very general purpose themes (like corporate, Print Designer etc) which has no purpose of emphasizing a particular special/unique category but grants direct utility value for a general purpose project.

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candeed says

@candeed, you forget to mention few aspects. It is the difference of selling bundle with >96% discount in the exact same market where other 1000s of items don’t get this same exposure. The search filter in these marketplaces are not accurate and elaborate like any other entities. These differences require us to think little more deep than the flat assumption of “more attraction = more money” and “it happens everywhere”.

Hi, VF, chill out.. take it easy.. :grin:

I’m not expert on this business-stuff theory and I think I’ve said that “it will give better customers experiences in the marketplace, so in the longer-term the last goal will be back to the benefits of authors and Envato

Cheers

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bitfade says

it will give better customers experiences in the marketplace, so in the longer-term the last goal will be back to the benefits of authors and Envato
well that’s arguable and the reason why such threads exist in the forums.
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ToivoMedia says

Research found that bundling was particularly effective for digital “information goods” with close to zero marginal cost, and could enable a bundler with an inferior collection of products to drive even superior quality goods out of the market place

And that’s a good thing? :D

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gbs says

it will give better customers experiences in the marketplace, so in the longer-term the last goal will be back to the benefits of authors and Envato

What if the best experience customers get here is: “this website offers monthly bundles at a verrrry low price and last for half a month, so come back and check for the bundle two weeks :D”

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candeed says


it will give better customers experiences in the marketplace, so in the longer-term the last goal will be back to the benefits of authors and Envato
well that’s arguable and the reason why such threads exist in the forums.

Yes, that’s just my best guess.. I keep everything simple and fun.. If I don’t like it, I’ll leave it.. If I don’t know, I said I don’t know..

That’s arguable until someone gives exact statistic.. or at least explanation from an expert..



Research found that bundling was particularly effective for digital “information goods” with close to zero marginal cost, and could enable a bundler with an inferior collection of products to drive even superior quality goods out of the market place
And that’s a good thing? :D

I don’t know… Just trying to be objective and neutral from both sides.. and leave the business marketing stuff to the expert.. Me and my team here are just an artist / a creatives here.. Not a business consultant..

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VF says


@candeed, you forget to mention few aspects. It is the difference of selling bundle with >96% discount in the exact same market where other 1000s of items don’t get this same exposure. The search filter in these marketplaces are not accurate and elaborate like any other entities. These differences require us to think little more deep than the flat assumption of “more attraction = more money” and “it happens everywhere”.

Hi, VF, chill out.. take it easy.. :grin:

I’m not expert on this business-stuff theory and I think I’ve said that “it will give better customers experiences in the marketplace, so in the longer-term the last goal will be back to the benefits of authors and Envato

Cheers

Chilled, no hard feelings here. :)

You pointed “it will give better customers experiences in the marketplace” but in reality, there is no such connection with bundles. Even our gate has no “WELCOME” board here. For example if a new buyer enters here to purchase bundle, we don’t allow them to directly purchase that easily. Either they have to pay $22 or try the “long route” of deposit. It may not sound difficult for familiar users but for any new user without credit system experience, still it is a sufficient diversion not to enter here. I mean to point about strong buildings being made over weak basement.

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candeed says


it will give better customers experiences in the marketplace, so in the longer-term the last goal will be back to the benefits of authors and Envato
What if the best experience customers get here is: “this website offers monthly bundles at a verrrry low price and last for half a month, so come back and check for the bundle two weeks :D”

What if BitFade says that your “what if” is arguable..

LOL

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