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billyf says

This is the first time I see 33 new items appear at the homepage within 24 hours. Do you think we will soon reach the day where an item might get pushed out of the ‘New Items’ section on the day of its approval? (i.e. more than 40 new items per day).

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digitalscience says

This happened to ActiveDen in it’s peak a few years ago. Unfortunately $40+ files which have taken months to develop get pushed off the home page fast by cheaper files which took only a week or so to develop. Also generally with microstock files, the cheaper files don’t sell as well as the more expensive ones, because the expensive ones are much better value. But nevertheless the expensive files will disappear off the homepage quickly and the cheaper files won’t really make an impact. For example you’re not going to see a $10 file as top selling file for the week.

The home page was never really fair in this regard for exposure. I’m seeing now on themeforest the majority of new files are under $20… whereas the popular files are generally around $40… to break into the popular files page with a $40 it really has to stand out from the crowd within that 24hrs of exposure on the homepage. So I’m seeing a trend where 1 file now and then just exceeds sales by everything, and then similar quality files with a bit less features hardly make an impact and disappear in the flood of files under $20.

But what is the truth about selling files on Envato sites, it’s all about exposure. I’ve put a template on, and when it’s on the home page it sells very well… as soon as its off, the sales drop 10 fold. If buyers could see the file, it would sell. It’s not like its not selling because of other reasons, purely exposure. If you already have other files on popular files pages, or have a large portfolio, then your new files will get better exposure. But basically if buyers can’t see your stuff, you ain’t gonna get sales ;)

I really think the homepage should be optimized more. Like have two sections for new files… under $20 files (fast moving cheaper files) and $25 or more (slow moving, expensive files) That would really make it fair for the amount of time it takes to develop files compared to how much exposure it deserves.

But as what also happened on ActiveDen, as the site becomes bigger, and more files get uploaded more often, it’s really hard to get onto the popular files page due to short homepage exposure so as a result we end up seeing the same old files on the popular files page for years, even though there might be newer better files being uploaded… it’s just that those older files back in the day had much better initial exposure, then once they have those high sales, they kinda just sit there..

Well this has been talked about for years, but the result of that was the categories on the home for recent files, that made a huge difference. But that initial homepage exposure still seems to be really important, as it does effect sales being off the home page.

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digitalscience says

A really cool feature to implement on the home would be a “Trending New Items” row, similar to “Top New Authors” which was added to help gain exposure to up and coming new authors… so if Envato sites are growing at such a steady pace, why not add a similar feature for trending new items… think of it as a mini popular files page on the home, for recent items… This will highlight new files that are selling well, and will move a little slower than the recent items block. And then will help mix things up a bit and have a popular files page that isn’t dominated by files that have had exposure for years..

From my experience on ActiveDen, I got in early and had a large portfolio, my old files would sit on the popular files for years, even though they were old technology and not as feature packed as new files… they were just selling because buyers could see them over other files, it’s like a monopoly and that’s just how this site works… there is a massive leap between home page exposure and popular files page. And if you didn’t get in sooner, you’re going to struggle.

A trending new files row would really help keep things new and fresh, and give everyone a chance.

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moutheme says

I agree that current situation is far from ideal, but not agree with idea to make expensive items (20$+) more important than cheap ones. That is totally wrong direction in my opinion. All must have equal opportunities and chances, that is the main rule that must never be break. You must play honest game. Those who work on item for a week, they get low price and low sales, those who work for months, get much more in the returns. Isn’t it?

And now what i can suggest:

1) Homepage can be separated into sections – according to the main categories. Potential buyer always comes for something specific. If he need WP theme – he will look only to WP section on the homepage, etc. So, items will compete on the homepage only with other items of the same type.

2) Make items search much more powerful, this will increase ALL items visibility, even old.

3) If you ready to kill to get on the homepage – there can be special AD places for items – pay, and you will be on home forever!

Thank you!

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digitalscience says

I agree that current situation is far from ideal, but not agree with idea to make expensive items (20$+) more important than cheap ones. That is totally wrong direction in my opinion. All must have equal opportunities and chances, that is the main rule that must never be break.

Ya but logically expensive files are priced high because of they’ve taken longer to develop, ie more features etc… so logically it seems unfair that a quickie $10 file has the same exposure time to an expensive, extensively developed file… I’m not saying expensive files are more important, they just deserve longer exposure time. Hence why Envato should develop some sort of staggering method for a files exposure relating to it’s price.

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billyf says

A really cool feature to implement on the home would be a “Trending New Items” row, similar to “Top New Authors” which was added to help gain exposure to up and coming new authors… so if Envato sites are growing at such a steady pace, why not add a similar feature for trending new items… think of it as a mini popular files page on the home, for recent items… This will highlight new files that are selling well, and will move a little slower than the recent items block. And then will help mix things up a bit and have a popular files page that isn’t dominated by files that have had exposure for years..

From my experience on ActiveDen, I got in early and had a large portfolio, my old files would sit on the popular files for years, even though they were old technology and not as feature packed as new files… they were just selling because buyers could see them over other files, it’s like a monopoly and that’s just how this site works… there is a massive leap between home page exposure and popular files page. And if you didn’t get in sooner, you’re going to struggle.

A trending new files row would really help keep things new and fresh, and give everyone a chance.
I do think this is a good idea (but again, I’m not sure whether the Envato staffs will take this into consideration). Personally, I think the search / filter in TF (or maybe the whole marketplace) really needs to be revamped.

There should be a filter for price range (since items of the same type are priced differently) because you will get many items with the same keyword and the items in the search result are of mixed quality.

Besides, I do agree with your statement that the marketplace is mostly monopolized by those top authors who have joined a long time ago and had enough exposure. I mean, if you are a buyer, you would of course look at the top authors / items instead of searching through all the items to look for something similar to what you have in mind. Hence, it’s quite difficult for new authors to ‘survive’ here unless they can constantly produce new items (and this might cause degradation of the quality of items).

Having an ADS space for items might sound good for new authors, theoretically. In reality, those authors who have earned enough money here (i.e. top authors) can still monopolize by buying the ads space there because they already have enough buyers to support it.

When I started selling my item 2 months ago, it remained at the homepage for about 1+ week. Now, my item only remained there for 2 days. I know some of the new items have been pushed out of the homepage just after 1 day.

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Bedros says

By the way , higher price doesn’t always mean higher development time.
And vice-versa. :)

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duotive says

They just need to make some standards. Now everything is accepted and excuse me but there are a lot of them that look like a horror movie. In this trand the business will die.

I am courisous when the bigger authors will leave for their own marketplaces. Sad.

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revaxarts says

I recently made a graphic on item releases over time here on themeforest and started a thread about that

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billyf says

This is the pageview graph of my latest item (released few days ago). The pageview increases while it remains at the homepage, and decreases drastically the moment it is out of the homepage (and further decrease on a Sunday)

Now, comparing it to my older item which has the same design :

My older item remained at the homepage for almost a week, and notice how the pageview decreases at a slower rate than my latest item?

New authors are really struggling here because the main problem is that our items do not stay at the homepage long enough to gain the momentum for sales. Without that, it’s even more difficult to stay in the top selling items or anywhere with enough exposure to the crowd of potential buyers. Hence, many buyers will buy the same ‘old’ items with high sales (a good example of this will be U-Design).

Instead of having only a ‘Popular Items’ showing best selling items in the past week, there should be a filter / section to show best selling items created in the past week / month. I believe that TF has a good flow of new quality themes and the Popular Items section should reflect the diversity of the themes sold here, not the same themes which remain there for months / years.

I do not know whether Envato staffs will read / do something about this, but when there is such a rapid growth in number of new items approved per day, something should be done for the benefit of new authors (and the marketplaces as well).

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