3728 posts
  • Bought between 500 and 999 items
  • Community Superstar
  • Exclusive Author
  • Forum Superstar
  • Has been a member for 4-5 years
  • United Kingdom
charlie4282 says

I’m curious how a specifically targeted campaign would do. Both the campaigns he used as an example seems really broad. Theres got to be a percentage of fake vs real likes. Im guessing the broader market your targeting the less conversion you’re going to get.

We use FB ads on a huge scale and while we have heard about these issues before most of our campaigns (which are highly targeted and researched) maintain excellent levels of conversion and results.

You are absolutely right that the test ones were overly broad which increases the chance of less scrupulous people seeing the ads but also they are stupid pages as opposed to properly run ones.

I do not doubt for one second that this goes on and Facebook have admitted that organic reach is diminishing to allow more targeted, personalized and effective advertising but there is NO way that Facebook would risk their most lucrative income by ignoring it and I maintain that correctly managed campaigns will reap the results.

@SomethingDesign – good luck with your trial and let us know what happens (maybe month on month?).

1193 posts
  • Romania
  • Exclusive Author
  • Referred between 10 and 49 users
  • Bought between 50 and 99 items
  • Envato Studio (Microlancer) Beta Tester
  • Grew a moustache for the Envato Movember competition
  • Has been a member for 1-2 years
  • Sold between 10 000 and 50 000 dollars
SomethingDesign says


I’m curious how a specifically targeted campaign would do. Both the campaigns he used as an example seems really broad. Theres got to be a percentage of fake vs real likes. Im guessing the broader market your targeting the less conversion you’re going to get.
We use FB ads on a huge scale and while we have heard about these issues before most of our campaigns (which are highly targeted and researched) maintain excellent levels of conversion and results.

You are absolutely right that the test ones were overly broad which increases the chance of less scrupulous people seeing the ads but also they are stupid pages as opposed to properly run ones.

I do not doubt for one second that this goes on and Facebook have admitted that organic reach is diminishing to allow more targeted, personalized and effective advertising but there is NO way that Facebook would risk their most lucrative income by ignoring it and I maintain that correctly managed campaigns will reap the results.

@SomethingDesign – good luck with your trial and let us know what happens (maybe month on month?).

sure I will post my conclusions here

255 posts
  • Author had a File in an Envato Bundle
  • Referred between 1 and 9 users
  • Exclusive Author
  • Sold between 10 000 and 50 000 dollars
  • Bought between 1 and 9 items
  • Has been a member for 3-4 years
W3llm4n says

THanks for posting this.. I never imagined that FB has this kind of policy… Shame on you FB!!!

70 posts
  • Sold between 5 000 and 10 000 dollars
  • Referred between 10 and 49 users
  • Bought between 10 and 49 items
  • Has been a member for 2-3 years
  • Exclusive Author
  • France
axool says

I noticed this too with several FB Ads Campagns… But I was still running one of them until I finally saw this video. Thanks for sharing.

I knew that it was sometimes a waste of money, but I always tried to “improve” my campaigns… I got some likes for just $0.01, but they didn’t convert at all, now I know why !

1739 posts
  • Author had a Free File of the Month
  • Sold between 1 000 and 5 000 dollars
  • Exclusive Author
  • Has been a member for 1-2 years
  • Bought between 100 and 499 items
  • Referred between 10 and 49 users
  • Contributed a Blog Post
  • Contributed a Tutorial to a Tuts+ Site
  • Repeatedly Helped protect Envato Marketplaces against copyright violations
+6 more
SamBerson says

Very interesting :)

98 posts
  • Repeatedly Helped protect Envato Marketplaces against copyright violations
  • Won a Competition
  • Bought between 1 and 9 items
  • Grew a moustache for the Envato Movember competition
  • Referred between 1 and 9 users
  • Sold between 100 and 1 000 dollars
  • Has been a member for 3-4 years
  • Exclusive Author
  • Colombia
LEFS says

wow. interesting! thanks!

1193 posts
  • Romania
  • Exclusive Author
  • Referred between 10 and 49 users
  • Bought between 50 and 99 items
  • Envato Studio (Microlancer) Beta Tester
  • Grew a moustache for the Envato Movember competition
  • Has been a member for 1-2 years
  • Sold between 10 000 and 50 000 dollars
SomethingDesign says
283 posts
  • Bought between 10 and 49 items
  • Exclusive Author
  • Has been a member for 2-3 years
  • Referred between 1 and 9 users
  • Sold between 1 000 and 5 000 dollars
Deep_Blue says

Enlightening video.. thanks for sharing !

10 posts
  • Has been a member for 2-3 years
miaaim says

Nice Video ty

439 posts
  • Author had a File in an Envato Bundle
  • Author had a Free File of the Month
  • Most Wanted Bounty Winner
  • Belgium
  • Exclusive Author
  • Has been a member for 1-2 years
  • Bought between 10 and 49 items
  • Referred between 200 and 499 users
  • Sold between 50 000 and 100 000 dollars
styleWish says

I didn’t know why but now it’s clear to me why I don’t like Facebook anymore.

by
by
by
by
by
by