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Firsh says

Why would you not return to the site anyway? Both flash and html offer perfect solutions usability wise. Return rate is not dependant on the platform of the site imho. If you create the site in flash that is usable like a html portal, then.. well done. It’s a bit harder, because there are CMS ’s for html, and there isn’t any that I know of for flash which is usable with multiple designs. Maybe someone needs to invent it.

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michaelhejja says
Maybe someone needs to invent it.

This is true.

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Ansimuz says

If you need a site with 3d elements, multimedia navigation and FX effects on non standard fonts.

Then go for flash.

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bjornredemption says
Ask yourself : would you place more emphasis on 1.wowing your visitors on their first visit to your website or 2.having them return numerous times to use your services. If you choose 1 go with Flash – 2 go with HTML
Why would you not return to a site thats wowed you? If a site doesn’t wow me then I likely wont go back…

Well FWA sites are a good example actually – ‘site of the day’ is in fact exactly what its called – a site for a day – you wouldn’t return to any of them more than a couple of times – weeks later.

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CodingJack says
Well FWA sites are a good example actually – ‘site of the day’ is in fact exactly what its called – a site for a day – you wouldn’t return to any of them more than a couple of times – weeks later.

Maybe your or I, but websites are somewhat of a status symbol. If a company has a great one it creates a great impression. But if a company has a bland and generic looking website, chances are no matter how great the company really is, people who see the site won’t be picking up the phone that often :P

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LeatherwingStudios says

when I think of all the websites I visit (probably 20 I visit daily and 10-20 new ones I follow from links) NONE of them are pure Flash. I am hard-pressed to think of the last pure Flash site I visited unless it was simply to gawk at it from a designer’s perspective.

I’m positively floored by some of the outstanding Flash website designs from a few of the top folks here but I honestly see very few opportunities to use them in real-world projects. Maybe its just the customers I deal with.

on the other hand we use Flash a LOT to add bits of sizzle and functionality to our HTML websites. we prefer it greatly to ajax. to us, Flash websites seem more time-consuming to build and maintain and the trade-offs are usually not worth it when I can still add Flash pizazz to an HTML website.

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