684 posts uouapps
  • 2 Years of Membership
  • Affiliate Level 2
  • Author Level 9
  • Collector Level 4
+3 more
uouapps
says

Hey,

when it comes to recruiting an SEO Expert everyone is apparently an expert in the field… :)

do you have any recommendations or references to guide us in the right direction to find the right SEO Expert to work with ?

thanks

UOU Apps

1096 posts
  • 5 Years of Membership
  • Affiliate Level 1
  • Beta Tester
  • Collector Level 2
+5 more
Gareth_Gillman
says

The problem is anyone can pretend to be an expert and there isn’t a lot you can do to check they can walk the talk but a few tips I have are:

- recommendations from people in the same industry as you - if a seo gives you a client testimonial. ring the client and get as much info as possible - check their “achievements” by using seo tools such as Majestic SEO (helps you understand if they are doing work which Google will like)

At the end of the day, the SEO industry is all cloak and daggers, there are more seo experts than any other industry but 99% couldn’t tell their arse from their elbow. The problem is the majority of people don’t understand seo and they fall for the usual “we get you to page 1 for $20” lines.

NEVER EVER BUY ON PRICE, if an SEO says I will get you to page 1 for $100 walk away, as they can’t guarantee they will, only work on hourly rates so they put as much effort in as you can afford.

Do your research is the top tip I give, always scrutinise providers and generally be sceptical of everyone.

2067 posts
  • Collector Level 3
  • 5 Years of Membership
  • Exclusive Author
  • United States
Landonw
says

I might be a bit biased as I’m absolutely obsessed with Smashing Magazine, but I recommend you check out this article: http://www.smashingmagazine.com/2012/12/11/seo-the-inconvenient-truth/

684 posts uouapps
  • 2 Years of Membership
  • Affiliate Level 2
  • Author Level 9
  • Collector Level 4
+3 more
uouapps
says

I might be a bit biased as I’m absolutely obsessed with Smashing Magazine, but I recommend you check out this article: http://www.smashingmagazine.com/2012/12/11/seo-the-inconvenient-truth/

Hi Landon, thank you very much for kindly sharing this article, I didn’t finish it all but based on what I’ve been reading so far there are some interesting points especially when it comes to having an expert enriching your websites’ content that’s not a bad approach

do you have any idea of what do they mean by “publishing white papers” ?

In short, write useful content. This could include (but is not limited to): Publishing white papers,

thanks again

Cheers UOU

684 posts uouapps
  • 2 Years of Membership
  • Affiliate Level 2
  • Author Level 9
  • Collector Level 4
+3 more
uouapps
says

The problem is anyone can pretend to be an expert and there isn’t a lot you can do to check they can walk the talk but a few tips I have are:

- recommendations from people in the same industry as you - if a seo gives you a client testimonial. ring the client and get as much info as possible - check their “achievements” by using seo tools such as Majestic SEO (helps you understand if they are doing work which Google will like)

At the end of the day, the SEO industry is all cloak and daggers, there are more seo experts than any other industry but 99% couldn’t tell their arse from their elbow. The problem is the majority of people don’t understand seo and they fall for the usual “we get you to page 1 for $20” lines.

NEVER EVER BUY ON PRICE, if an SEO says I will get you to page 1 for $100 walk away, as they can’t guarantee they will, only work on hourly rates so they put as much effort in as you can afford.

Do your research is the top tip I give, always scrutinise providers and generally be sceptical of everyone.

Hi Gareth, thank you very much for kindly taking the time to share your tips & thoughts, + the majestic seo is a great reference thanks a lot Cheers UOU

2067 posts
  • Collector Level 3
  • 5 Years of Membership
  • Exclusive Author
  • United States
Landonw
says

Hi Landon, thank you very much for kindly sharing this article, I didn’t finish it all but based on what I’ve been reading so far there are some interesting points especially when it comes to having an expert enriching your websites’ content that’s not a bad approach

do you have any idea of what do they mean by “publishing white papers” ?

In short, write useful content. This could include (but is not limited to): Publishing white papers,

thanks again

Cheers UOU

I wasn’t sure myself, but this seems to explain it pretty well: http://en.wikipedia.org/wiki/White_paper

684 posts uouapps
  • 2 Years of Membership
  • Affiliate Level 2
  • Author Level 9
  • Collector Level 4
+3 more
uouapps
says


Hi Landon, thank you very much for kindly sharing this article, I didn’t finish it all but based on what I’ve been reading so far there are some interesting points especially when it comes to having an expert enriching your websites’ content that’s not a bad approach

do you have any idea of what do they mean by “publishing white papers” ?

In short, write useful content. This could include (but is not limited to): Publishing white papers,

thanks again

Cheers UOU
I wasn’t sure myself, but this seems to explain it pretty well: http://en.wikipedia.org/wiki/White_paper

thanks again for your reply so it’s basically creating third party sites that say good things about your main site or that generates leads to your main site, correct ?

2067 posts
  • Collector Level 3
  • 5 Years of Membership
  • Exclusive Author
  • United States
Landonw
says

thanks again for your reply so it’s basically creating third party sites that say good things about your main site or that generates leads to your main site, correct ?

To my understanding no – it’s creating a document that essentially explains why your product is the solution to a specific problem that you would use for marketing purposes:

establish thought leadership, make a business case, or inform and persuade prospective customers, channel partners, journalists, analysts, or investors

73 posts
  • 2 Years of Membership
  • Collector Level 1
  • United Kingdom
asifnm7
says

If you want to know who the best SEO expert is then search on google for SEO expert, anyone in the top ten will be great. Then do the same search every week for a few weeks and you’ll have your answer.

1096 posts
  • 5 Years of Membership
  • Affiliate Level 1
  • Beta Tester
  • Collector Level 2
+5 more
Gareth_Gillman
says

If you want to know who the best SEO expert is then search on google for SEO expert, anyone in the top ten will be great. Then do the same search every week for a few weeks and you’ll have your answer.

poor advice, the only SEO’s that target keywords like that are big agencies who will use any sort of tactic to get you to #1, as I said above the best way to get an SEO is through recommendations

by
by
by
by
by
by