Yesterday Orman Clark tweeted something that has also been on my mind quite a while:
9 new WordPress themes added to ThemeForest today. 1 looks original, 8 look like 476 others.
While I’m essentially a webdesigner and no theme developer, I’ve been working with Wordpress and tweaking themes for my clients for the last 4 years.
While some themes just break the boundaries of Wordpress, showing off what an amazing CMS it has become, the last months a lot of submitted themes look almost identically.
I guess, and I understand this, that it’s probably easier to make a living out of it when you don’t have to take a risk and build something that people are used to. But I find that about 80% of all new themes are more of the same.
That’s why I’m asking, do you also think there are too many theme lookalikes?
Good question. And I’d say yes there are. But quite frankly, coming up with something entirely new has become as hard as never before. Nowadays it seems like everything has already been done in some fashion or another. I’d almost say that the market for Wordpress Themes is about to be saturated. It doesn’t even suffice anymore to have a brilliant execution in order to have decent sales that compensate for its efforts (well at least for the smaller authors among us).
I don’t think this is necessarily a lack of creativity of authors but more a problem of market-saturation. And I wouldn’t also say that most look-alike themes here are necessarily copied, it’s just natural with so many wordpress themes on themeforest.
That’s an interesting point of view Kevitus.
For the record, I also wouldn’t say that themes are copied. I see a lot of authors doing a hell of a good job. Nevertheless, I’m glad the boundaries of Wordpress are still being pushed. I believe there are still a lot of design options possible.
I think creativity and an original point of view can be the solution for an over-saturated market. This will make an author and his/her theme stand out from the crowd.
- Sold between 250 000 and 1 000 000 dollars
- Exclusive Author
- Interviewed on the Envato Notes blog
- Author was Featured
- Item was Featured
- Beta Tester
- Author had a File in an Envato Bundle
- Author had a Free File of the Month
How many colors exist to paint your home walls? Unlimited… but in the end everybody is using those 4/5 colors.
Same is for wp themes. We all like new and different things, but when you have to sell a theme to your clients they will ask you something that looks familiar, like a white wall.
- Sold between 250 000 and 1 000 000 dollars
- Has been a member for 6-7 years
- Author had a File in an Envato Bundle
- Most Wanted Bounty Winner
- Interviewed on the Envato Notes blog
- Author was Featured
- Item was Featured
- South Africa
ParkerAndKent said
Same is for wp themes. We all like new and different things, but when you have to sell a theme to your clients they will ask you something that looks familiar, like a white wall.

- Most Wanted Bounty Winner
- Sold between 250 000 and 1 000 000 dollars
- Has been a member for 5-6 years
- Repeatedly Helped protect Envato Marketplaces against copyright violations
- Won a Competition
- Bought between 100 and 499 items
- Exclusive Author
- Referred between 200 and 499 users
MagentaManiacs said
Yesterday Orman Clark tweeted something that has also been on my mind quite a while:
Who’s Orman Clark? 
- Attended a Community Meetup
- Author had a File in an Envato Bundle
- Author had a Free File of the Month
- Author was Featured
- Beta Tester
- Bought between 1 and 9 items
- Contributed a Blog Post
- Contributed a Tutorial to a Tuts+ Site
- Envato Staff
ParkerAndKent saidWow, brilliant answer. Like.
How many colors exist to paint your home walls? Unlimited… but in the end everybody is using those 4/5 colors. Same is for wp themes. We all like new and different things, but when you have to sell a theme to your clients they will ask you something that looks familiar, like a white wall.
- Sold between 250 000 and 1 000 000 dollars
- Exclusive Author
- Interviewed on the Envato Notes blog
- Author was Featured
- Item was Featured
- Beta Tester
- Author had a File in an Envato Bundle
- Author had a Free File of the Month
kailoon said
ParkerAndKent saidWow, brilliant answer. Like.
How many colors exist to paint your home walls? Unlimited… but in the end everybody is using those 4/5 colors. Same is for wp themes. We all like new and different things, but when you have to sell a theme to your clients they will ask you something that looks familiar, like a white wall.
Just painted my walls here… so I know what I’m talking about 
- Exclusive Author
- Item was Featured
- Author was Featured
- Author had a File in an Envato Bundle
- Has been a member for 4-5 years
- Sold between 100 000 and 250 000 dollars
- Repeatedly Helped protect Envato Marketplaces against copyright violations
- India
kailoon said
ParkerAndKent saidWow, brilliant answer. Like.
How many colors exist to paint your home walls? Unlimited… but in the end everybody is using those 4/5 colors. Same is for wp themes. We all like new and different things, but when you have to sell a theme to your clients they will ask you something that looks familiar, like a white wall.
If 2 white walls have same portraits hanging and both are upside down, then one of them are copying the other. If the entire work is just a white wall, then both are safe but there is less possibility for sales. 
ParkerAndKent said
How many colors exist to paint your home walls? Unlimited… but in the end everybody is using those 4/5 colors. Same is for wp themes. We all like new and different things, but when you have to sell a theme to your clients they will ask you something that looks familiar, like a white wall.
Seriously good answer, so so true!
- Ed
