I agree that there are certainly plenty of items that are similar to others, but they give users more choice, and raises the standard of future items of that category.
Keeping in line with other more popular items should give you a better chance of getting more sales, and although risky, creating a unique item could do very well if it’s good, and start a new trend – so your new item will get other similar items, increasing category standards and popularity!
ParkerAndKent saidlike it!
How many colors exist to paint your home walls? Unlimited… but in the end everybody is using those 4/5 colors. Same is for wp themes. We all like new and different things, but when you have to sell a theme to your clients they will ask you something that looks familiar, like a white wall.
ParkerAndKent saidlike it!
How many colors exist to paint your home walls? Unlimited… but in the end everybody is using those 4/5 colors. Same is for wp themes. We all like new and different things, but when you have to sell a theme to your clients they will ask you something that looks familiar, like a white wall.
ParkerAndKent saidTrue, though with web design I think the “white walls” should be those things that affect the usability of the site, for easier navigation for example. A good example of a “white wall” here would be that most websites are expected to have a logo at the top left corner, and the main navigation bar right next to it.
How many colors exist to paint your home walls? Unlimited… but in the end everybody is using those 4/5 colors. Same is for wp themes. We all like new and different things, but when you have to sell a theme to your clients they will ask you something that looks familiar, like a white wall.
- Author was Featured
- Bought between 10 and 49 items
- Exclusive Author
- Has been a member for 1-2 years
- Microlancer Beta Tester
- Referred between 1 and 9 users
- Slovenia
- Sold between 50 000 and 100 000 dollars
MagentaManiacs said
Glad to see all the discussion on this thread!I disagree that you should give the masses what they want though. As a creative agency, we actually make the difference by doing it the hard way.
It’s difficult, but if you hang on, in the end it pays of. Take a look at Themezilla for example. Orman Clark & Co build themes that have a unique touch to it and he’s quite the premium author![]()
I do not totally agree with this. They started at the right time, there is a lot of work on themeforest that is fantastic and unique but it just doesn’t sell, it’s against the rules but would really like to point out some templates in comparison to others and debate why they do not sell. That is the main point. I think the most buyers (the main focus group) looks for out of the box solution (which rarely shows up) and the closest one is the most flexible to there need. So the theme that fits to most projects. Or am I wrong?
- Microlancer Beta Tester
- Sold between 100 000 and 250 000 dollars
- Has been a member for 6-7 years
- Author was Featured
- Item was Featured
- Interviewed on the Envato Notes blog
- Exclusive Author
- Repeatedly Helped protect Envato Marketplaces against copyright violations
ParkerAndKent saidLike the analogy too. Though it’s more like in literally. Themes and color are different things.
How many colors exist to paint your home walls? Unlimited… but in the end everybody is using those 4/5 colors. Same is for wp themes. We all like new and different things, but when you have to sell a theme to your clients they will ask you something that looks familiar, like a white wall.

