Authors: Rebranding Envato identity - pros and cons?

I’ve been thinking about rebranding my (visual) identity on the marketplaces for quite some time, and now I finally found some time to work on it. I have a new logo, profile page banner, avatar, etc, in progress (not yet implemented), but the more I think about it, the more “afraid” I am. It will be a sudden move and I don’t know if it’s gonna affect sales if buyers don’t recognize me anymore… It might not be so important for other marketplaces, but on AudioJungle every file is presented (at least until recently) only by author’s avatar. And my new avatar is going to be drastically different from the current one. What do you think, should I change it slowly, in steps, in a process which should last a few weeks/months? Or should I just do it at once and hope for the best?

I’ve seen quite a few authors making a rebranding over the years I’ve spend here and I think it’d be interesting to hear their/your input on this. I am sure this will be an interesting topic for many authors, not just myself.

Hello,

I am in the process of doing this too. I am just going to change completely once I am happy with my new logos etc. Take the plunge…

I would like to think that if your portfolio is good enough your work will sell regardless of your avatar. However…

I notice you have social profiles set up. Why not communicate to your followers and friends? Hopefully your regular buyers watch your social updates already?

Sleight

Sleightofhand said
I am in the process of doing this too. I am just going to change completely once I am happy with my new logos etc. Take the plunge… I would like to think that if your portfolio is good enough your work will sell regardless of your avatar. However…

Sleightofhand said
I notice you have social profiles set up. Why not communicate to your followers and friends? Hopefully your regular buyers watch your social updates already?

I just changed mine.

I changed my avatar just twice since I’m in the market, the last time was yesterday

I’m have been thinking about changing my username for a while now. I will do it, and I encourage you to do it too. People will start recognizing you again, don’t worry, just don’t change it too often.

Stylius said
I’m have been thinking about changing my username for a while now. I will do it, and I encourage you to do it too. People will start recognizing you again, don’t worry, just don’t change it too often.

I thought it’s only possible to change your username once. ???

I say go for it, if the rebrand is going to be better looking it should actually increase your sales rather than decrease them. I wouldn’t do it gradual as that always turns out a mess in the middle. I would do a complete rebrand, and that could actually gain even more attention as people will want to look at your new avatar and profile banner! Best of luck to you!