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tacoMusic says

Since we were featured last week, we’ve had just one sale this week, so I thought it wise to ask the veterans of the jungle how they structure their year with releases.

Do you prepare tracks for specific times of the year ie seasonal and ‘special events’ music (my buddy AlumoAudio has done that for he Olympics for example)?

Thinking it might be wise to put a marketing plan in place based on seasons and things like that…

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jhunger says

To my detriment, no. I usually just write music based on whatever mood I’m in and then post it whenever I’m done with it, not really even paying attention to the day of the week that it’s likely to hit the front page.

I always totally mean to create some Christmas songs to post in November but have not managed to make that come to pass. I should try it this year and see if I can mitigate the December and January drop in sales I normally incur.

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tacoMusic says

Thanks for getting back to me JHunger – interesting that your sales drop around Christmas, I would have thought there’s a frenzy of people getting virals, adverts and other productions ready around that time.

I suppose there’s a disadvantage to creating seasonal stuff as it means your portfolio isn’t focused (unless you can do Christmas stuff in your genre for example). But for us, our portfolio is all over the place style-wise, so it probably wouldn’t affect things if we did go that route!

Hmm, I guess it’s a bit of trial and error. This is only our first year (think I mentioned previously that the 2 years prior to this the account was dormant), so a lot of what we’re trying is to test the market.

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MeGustaMusic says

Hi taco, really great question, I also have the same doubt. Thanks to jhunger for replyng, it´s good to know what a experienced user think

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thesensercomplex says

When I was featured I certainly did get a lot of hits by curious on lookers, but had average sales. I did gained many ‘followers’, perhaps it made a difference down the road. Like JHunger, I really don’t have a game plan except to continue writing and uploading to build up my portfolio. I’m on the the bandwagon that believes the larger the spider web (more tracks), the more flies it will eventually catch. As of late, more old tracks have sold than new ones. There’s very little rhyme or reason to when tracks sells. Good luck!

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thesensercomplex says

PS. Why is this guy flagging some of the forum posts?

“This forum message has been flagged as inappropriate.”

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richspeller_music says

I will defo put up some seasonal music and continue to record and promote/market myself as best I can with the time I have, which at times (with work, family and baby) can be oh so limited!

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tacoMusic says

@MeGustaMusic – Me gusta tu nombre :) Por curiosidad, eres español / hablas castellano? I have a feeling that it’s a successful approach to structure your year around market demands as it’s logical that people will be searching for things like Halloween music around September to October time and Christmas stuff from November onwards.

However, what is confusing for me is that I’ve spoken with a number of seasoned library composers in person who have always said it’s about getting large numbers of tracks out there for library work to be effective, tailoring your work to the market and only putting your best material out there. Yet AJ seems to defy the odds with that one.

For example, the top authour (Tim McMorriss) here has less that 50 tracks which makes me think mass-producing tracks is a bad approach, at least here where VideoHive collaboration seems to be the winning ingredient in a composer’s success…

I suspect there’s no right or wrong, but being focused within a certain genre in your portfolio seems to have the benefit of getting regular buyers who become fans of your work.

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garethcoker Reviewer says

For example, the top authour (Tim McMorriss) here has less that 50 tracks which makes me think mass-producing tracks is a bad approach, at least here where VideoHive collaboration seems to be the winning ingredient in a composer’s success…

Yeah, you mention Tim. But he doesn’t have to put a large number of library tracks out there, because he has one thing that everyone else on this site and other library sites don’t have.

His voice.

(and a lot of other things too, but it’s primarily his voice, secondarily the song style, that people are generally going for with Tim). There’s nothing else like his stuff on AJ, and people like it, so…he gets mega sales. No-one has even attempted to compete with Tim, so he continues to build on his niche, and totally dominates it.

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tacoMusic says

That’s true Gareth. but other people have used their voices, or others’, on their tracks (not many, it’s true), and as a voice is inherently unique, why haven’t they excelled? The production has been great sometimes as well, so maybe it comes down to online personality and the nuances of a voice?

I still think Videohive collaborations are absolutely vital in boosting sales. If you’re lucky enough to be picked up by a great video artist and it sells well, then I think it’s likely you’ll ride that wave for a while.

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