4594 posts Love & Light
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digitalscience says

For the Envato Ecosystem, what would be a good plan for 2020 is to schedule a complete redesign of the site to go live 2015. First phase is to run a survey to buyers and authors on features / improvements / design suggestions. Second phase is to run a competition for the design with a cash prize (with all the creative talent here I’m sure we’ll end up with something mind blowing). Final phase is to implement and go live 2015, with general tweaks and fine tuning till 2020. The platform will need to be sustainable enough to allow for rapid growth 5 – 10 years from now. Then we can all get really exited about how successful this Ecosystem can be for everyone wanting to sell now and in the future. With out a serious overhaul mainly on the front page and search, the system will always be more bias to those who got in sooner, rather than later. So for a 2020 plan, I think Envato needs to really think out the box, and work on a model which can handle long term growth and keep the site as fair and as competitive as possible.

505 posts
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theAlThemist says

Help you build the Envato 2020 Vision? It’s pretty easy actually – how about just START LISTENING you partners and clients (authors and buyers)!

LISTENING (not just HEARING)

102 posts
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ThematiCSS says

Please don’t hate me for this, but i was hoping to see something like “Buy Unique” means if someone purchased a theme for a unique price which is like $4,000 or something the theme/template will be removed from the marketplace and the unique buyer gets full rights to the theme.

Exactly, that’s what I would love to see for PSD/HTML templates.

17 posts
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PixelDesignIasi says

featured file & author of the month, to be elected by the rating obtained in the previous month, not on forum

67 posts
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Stockwaves says

(1) The success formula: Happier Buyers => Happier Sellers.

(2) I sell music on AJ and think there’s too many items – compared to the search methods that buyers currently have. Buyers rather not listen to hundreds of tracks. 100+ added in the music category per day is too much, most of it being the same epic/cinematic or happy/ukulele stuff anyway. Items have a sales window of a few days before being flushed down into to the dark “search” pit. While I appreciate the effort to help new musicians to sell, it shouldn’t have to punish buyers and make it harder to sort out quality.

(3) What would it look like for the whole community to be succeeding?

I would like any community to have a sense of “member equality”. As of now, the differing economical realities of the marketplaces make for a “class differentiation” that doesn’t need to be. Let’s use some insights from one marketplace and applying it to others, to even out the situation.

I took a closer look at themeforest, and tried to figure out why authors there make so much more money. It’s not only because they devote a lot of time to make good products that buyers need, it’s also about sheer numbers.

AJ Music Items: 107 544 (not counting packs, logos, SFX) TF All Items: 13 022

The “Top Authors” list is a quick way to see how a marketplace is doing (however since music and sfx are mixed the sales reflect different earnings)

The #50 AJ author has made +$5 000 with 2 908 sales The #50 TF author has made +$250 000 12 916 sales

Likely there has been a decision to go for the “long tail” instead of “big hits” and as a result AJ is spreading a thin layer of “acceptable” music across the shop. 20th century prophets may argue that the customer benefits from more choices, but that is now proven wrong, and the best selling songs are still – you guessed it – the best selling songs. The rest of the music industry are now slowly waking up from this and placing their bets on fewer acts with higher marketing ratios. Cutting the long tail down by up to 90% would hardly have a noticeable effect on overall sales – buyers would select from the remaining 10 000 items and would probably have a happier time shopping.

Any company that is building a long term brand in a highly competitive environment and has the option to choose either “variety” or “quality” should always go for “quality”. AJ has become very popular the last few years because of the high quality / low price strategy. While some may frown on the “devaluation of music” this imples, I try to see the customer benefits of it and the vastly increased market that follows. I don’t exactly jump high every morning when I see prices drop and competition rise, but it is a global reality and so I will have to accept it. However, there is no reason for any of us to accept a devaluation of the brand we are promoting within that reality. AJ could easily become the #1 goto shop for royalty free stock music buyers, just as themeforest is the #1 wordpress theme shop – all it takes is raising the bar on approvals. Quality will follow.

Result: More and Happier Buyers => Happier Sellers, Stronger Community.

Envato has done a fantastic job so far and I have bright hopes of the future.

Cheers from Sweden,

O

41 posts
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owwwlab says

I just wanted to add that one of main success factors for any community is being dynamic based on members demands and in the other hand for the members I believe they want to have an actual impact, they want to be listened not just heard (as @Koev mentioned). Additionally I want to add a reference from this post http://themeforest.net/forums/thread/we-can-see-ratings-now-how-can-i-help-those-who-need-it/121285 notice the @RubenBristian (well known and respected author) message. I must say it is really disappointing.

So 2020 Vision? if you lose the community it would be “hey remember that site which was the no 1 theme marketplace back in 2014!?”

I really love TF because it is giving me the opportunity to present my work to the world and seeing that actually I am adding something useful to my carrier world is success for me and of course money (scrooge :P)

1414 posts
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WebSmacker says

Help you build the Envato 2020 Vision? It’s pretty easy actually – how about just START LISTENING you partners and clients (authors and buyers)! LISTENING (not just HEARING)

Hitting the nail on the head, yes oh yes

5319 posts The Dude Abides
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CodingJack says

First, I want to say how thankful I am to be involved with a company where these types of questions are asked :) Here are my answers:

(1) In the context of the Envato ecosystem, what does success mean to you?

Achieving career independence.

(2) A: What do you want to achieve through our sites? B: What new things and in what new ways could we be helping you succeed?

A: Hard work creating/uploading and supporting items pays off, i.e. fair exposure, and continuing to work toward improving the ratings system.

B: Adding a developer’s license, decreasing the amount of bundles, and developing some type of “buyer rewards” program.

(3) What would it look like for the whole community to be succeeding?

Every author feels that their contributions to the marketplaces, whether large or small, are all equally valued.

7279 posts
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doru says

First, I want to say how thankful I am to be involved with a company where these types of questions are asked :)

well that’s true. we criticize and ask for more each time envato is doing something but still remains our favorite place to be around.

323 posts
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familychoice says

(3) What would it look like for the whole community to be succeeding?

If this is to include customers, then I’d like to see more interaction with us (or even any at all) when you’re making changes to the way the system works. For example the new rating system changes, or the terrible UI. Considering a lot of us are designers, developer and UI experts we could bring a lot of value to the table. For free.

I’d also like to see more customers encouraged onto the forum as there are hardly any at the moment, and moderators working to build a friendlier environment where trolling and intimidation is a thing of the past.

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