I’ve been doing extensive amount of research around Envato’s logo template adwords strategy and I’m a bit confused.
When I do a search for “logo templates” envato shows up number for sponsored link advertising with Google Adwords. The link drops prospective buyers off at the “abstract” category. This doesn’t make sense to me considering I’m Adwords certified and this is what I do for a living.
It would make more sense to drop them off at the main logo template page with the search filter being set to the highest sales to appear first.
Secondly, when I do a search for “abstract logo templates” Envato is not listed under the sponsored links. It would make sense to target users looking for different types of logo templates and drop these prospects off at a landing page that has to do with the users search term.
I’d just like to get a grip on their strategy, and perhaps I could talk with someone within the staff and help out with my expertise.