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Sophonic says

Another note on the twitter thing, i’ve noticed more & more complaints against AJers spamming hashtags and such with some people even choosing to employ filters against “envato” &/or “audiojungle”. Things can only go on so long before someone gets annoyed by it and it’s considered spam/offensive. Just look at the whole VH vs. AJ forum promotion thing for example which was welcomed before but now is frowned upon. This can & probably will eventually apply to all sorts of promotion AJ authors choose to employ. Just something to be mindful of. There’s a very thin line when it comes to this stuff and spam and the line is becoming thinner and thinner with each new author.

Yup, pretty embarrassing.

thesensercomplex
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thesensercomplex says

I’ve been on only a year. I started last May (2011), so naturally sales were low as a newbie then, but still got on the “Top New Author” list. This May sales were the second best month, and June has started out decently, but yesterday and today’s page views are very low. I’m sure Summer recess has a lot to do with it, but the economy worldwide is also down. Which I know is the graphics world is also used as a gauge. I think I need a few more year’s average on AJ, as an indicator of what my personal seasonal prediction will be. I know for one thing, I’m glad AJ isn’t my only source of income, cause I be one hungry author. Cheers and good luck this summer.

richspeller_music
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richspeller_music says
. I’m not trying to be negative and I believe in promotion but promotion that is efficient is key. If you guys have had success with twitter, I would love to hear.

I have personally seen the clickthroughs on my account rocket every time I “tweet”... As to whether it has helped with sales… I am not so sure. I am conscious of spamming, but am looking for different ways to promote. I sometimes throw in what I believe to be an interesting thing I read on tinternet…. Which, I think helps with variation.

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Sophonic says

. I’m not trying to be negative and I believe in promotion but promotion that is efficient is key. If you guys have had success with twitter, I would love to hear.
I have personally seen the clickthroughs on my account rocket every time I “tweet”... As to whether it has helped with sales… I am not so sure. I am conscious of spamming, but am looking for different ways to promote. I sometimes throw in what I believe to be an interesting thing I read on tinternet…. Which, I think helps with variation.

I saw click throughs as well when I used referral type link but then I noticed as soon as I posted the link and with a tweet I got like 3 click throughs on audiojungle instantly. I thought wow this is great, jackpot, to easy. Then I started testing it and it seems as though every time you post a tweet with a link some automated process by twitter takes place instantly giving you like 3 (not real human) click throughs. I did it over and over till I ruled out any real human action.

If you put your link through a url shortener like Bitly or google you can see real stats if anyone is clicking. I saw zero results.

I don’t have many followers so for me it doesn’t work because people are obviously not searching for royalty free music through twitter or at least not when I tweet. The hash mark tags which are meant for search purposes have not been effective, maybe for others but not me.

It works well like I mentioned if you are Tim M. or Soundroll and have a ton of followers strictly because of your music and they are past and current buyers not just musician friends.

Im not denying what you posted, if it works for you great, I just thought you should know some of the click throughs you see might not be real.

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AlumoAudio says

Personally, I think that the use of social media in this day and age, when running any kind of online business (and offline for that matter) is absolutely paramount. After all, aren’t we in the online business here? The key however, like anything in life, is moderation.

As we’re talking about Twitter here, I’ll focus on that. It’s all to easy to jump in, start spamming loads of the old “check out this great AJ item…” to a few followers, chuck in a few hashtags here and there and expect magic to happen. Sadly, that’s just not effective. And it’s true, people will soon want to stop seeing this kind of ‘hard selling’ appearing in their feeds. The idea of Twitter is to engage with people and to communicate.

Rich has the right idea, and throw in some useful articles, insights or blogs on relevant subjects. I’ll try to do the same, and post up links to interesting articles to things happening in the music industry or music tech related stuff, and even the odd random stuff that’s happening in my life. But Twitter is also much deeper than that. I have gained a few good internet based friends and contacts now just by conversing and sharing thoughts and ideas, using solely the Twitter platform. And who knows where these connections may lead. Just like in real life business, it’s all about networking. Also, to begin with follower counts go up and down in the first month or so, but after a while you gain a loyal following who will also help promote you and your work to their connections.

In terms of direct sales from Twitter, I can see via Bitly that I have good clickthrough rates of any promotional tweets I may add (and this is also reflected in my Envato clickthrough stats), but again, it’s very difficult to tell whether this converted into a direct sale. However, returning to my previous point, I’m using these social media platforms, not just for a direct hit on my music, but to build a reputation and simply get my name out. And these things take time.

But I would seriously think twice about abandoning these forms of promotion, and throwing the baby out with the bathwater, so to speak. It’s just about learning how to use them carefully, effectively and targeting the right audience. Google is our friend! ;)

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gbiasillo says

What he just said ^ :)

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Sophonic says

AlumoAudio I completely agree that in this day in age social media is a big deal if used right. Im not saying to abandon twitter, just isn’t working for me at this stage. I would like to build a nice buyer base of followers at some point where it would be more effective when I send out a tweet notification of a new release.

Also your right the spam tweeting is out of control, and when doing person to person sales its always important to build a relationship with your potential buyers thats why tweeting things other then promos is good. Tim does a good job balancing between promo’s, personal info, and things like inspirational quotes. (sorry to keep using tim as Ex. but lets face it he has mastered the promo game)

AlumoAudio I don’t see a referral badge, are you using referral links on your tweets, if not try it, it would help you see if the tweets were working.

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AlumoAudio says

Yep, I’m using the ref links as standard, but yet to have any direct referrals off these. However, I can still see that people are visiting the links, and I often get personal feedback. I only started towards the end of March, so still early days really to see if the referral program is effective.

I’ve read quite a few posts however, that it’s not that effective for people on AJ, for whatever reason. (Themeforest referrals seems to be through the roof, presumably because their work is often featured on blogs, etc)

Either way, I’m not overly concerned with this, because as I mentioned earlier, I’m really using Twitter as a form of networking rather than solely as a sales catcher, if you know what I mean.

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Sophonic says

Yep, I’m using the ref links as standard, but yet to have any direct referrals off these. However, I can still see that people are visiting the links, and I often get personal feedback. I only started towards the end of March, so still early days really to see if the referral program is effective.

I’ve read quite a few posts however, that it’s not that effective for people on AJ, for whatever reason. (Themeforest referrals seems to be through the roof, presumably because their work is often featured on blogs, etc)

Either way, I’m not overly concerned with this, because as I mentioned earlier, I’m really using Twitter as a form of networking rather than solely as a sales catcher, if you know what I mean.

Gotcha!! When it comes down to it, just writing great music and uploading only quality work is the real sale maker. Looks like your off to a great start, good luck!!

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AlumoAudio says

Gotcha!! When it comes down to it, just writing great music and uploading only quality work is the real sale maker. Looks like your off to a great start, good luck!!

Cheers Ryan! (Ah the beauty of Twittter, LOL !) Yeah, I think you’re spot on, getting out quality work is definitely key for us Audiojunglers, and that’s the main thing here. Oh and thanks for the follow btw dude! Already following you :)

Matt

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