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dtbaker Moderator says

I am by no means an Analytics pro, haven’t actually used it in years, all different (better?) now! There is one thing I just cannot figure out how to see.

Given a URL (eg: /item/foo/123) how can I see what search keywords got to that page and (more importantly) which of those keywords resulted in an ecommerce conversion?

Any pros out there know how to see this data?

edit: ahh, after reading more about (not provided) keywords it seems there is little information we can see about search keywords (due to increased privacy of users search data).

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dtbaker Moderator says

Click on Conversions > ECommerce > Product Performance > Select the marketplace product you are interested in. In “Secondary Dimension” add “Full Referrer”

This will break down sales of an item by referral website.

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Carmen says

Hi guys,

Thanks @dtbaker for being so helpful.

@jonathan01 @accudata I understand you would like more details on how to use these tools to your benefit. I also understand that you are unsure how the Envato rules and regulations might affect any actions you take as a result.

I’m going to pass this feedback on but to clarify, are there any questions in particular you’d like answered? General help with analytics and the possible actions you could take in relation to data is a very broad topic. Let us know some specific questions and we can start from there.

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jonathan01 says

thx for the info dtbaker – the problem is the search terms as you said isn’t available. Also the sources seem only to be google (70+ % right now) the rest are from articles on WP blogs. Seems there are no insights in to any advertising done by Envato unless I’m missing something.

@Carmen – thanks for the reply – I think you misunderstood a little, I was saying that normally, when reviewing your analytics you can find gaps, opportunities and issues with the path people take to actually buy your item or find what they are searching for, or maybe even pricing of an item. However, we have no control over any of these factors selling through Envato and I’m rather at a loss as to what I can use the info for. Apart from spending my own money on ads from referrals as dtbaker has already mentioned. Which is great to think it will work, but in the end I’m probably more likely to spend money on an ad to get visitors to ThemeForest and then possibly lose the sale to another product – which is a win-win for Envato of course ;)

It doesn’t help us fill any gaps for search terms, or understand what people are looking for or why they decided not to buy etc.

Again, I’m not complaining, just questioning the new analytic data and how to use for the benefit of sales etc.

Jonathan

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Carmen says

Hi Jonathan01,

Thanks for clarifying your thoughts. As with all tools we are always open to suggestions to make it easier and more useful for you. If you have any specific questions, suggestions or would like more information about how you can use the data. Please put it here and we’ll do our best to help. :)

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jonathan01 says

Hi Jonathan01, Thanks for clarifying your thoughts. As with all tools we are always open to suggestions to make it easier and more useful for you. If you have any specific questions, suggestions or would like more information about how you can use the data. Please put it here and we’ll do our best to help. :)

Hi Carmen – I think all the questions are already in this thread and have been +1 a few times now and dtbaker mentioned a few also.

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scottwills Envato team says

Some of you asked why this was not made available to all authors. If you read what Dan posted in the very first post of this thread, we’ve been very transparent and stated that we don’t know what the future holds but we’ll obviously let everyone know if plans change to open-up this great feature to all authors.

There are definite benefits to rolling this out to just our Elite authors for now, not only to give them an added benefit and reward for achieving Elite status, but to allow us to release a great tool to a limited group so we can more effectively manage and monitor feedback. Maybe we can iterate and make additional improvements along the way too? It could be a terrible tool! It could be a game-changing tool! Unless we try new things and offer you new things, we’ll never know. So sure, I suspect there’s definitely a little bit of testing the water here. What we’ve heard so far however is very positive and encouraging, we appreciate the brilliant response so far!

Our entire Elite program which Dan is going to spearhead from this point forward (Dan is definitely the Man!) serves as an opportunity to nurture and motivate our most successful authors. Something Elite authors have shared with us in the past is how, once they attain Elite status, they are always looking for new challenges and goals. Fresh ways to succeed. New ways to get the most out of the Marketplaces. We certainly hope that the new Google Analytics tool is a step in the right direction and is something Elite authors will find both rewarding and challenging in the sense of accessing and manipulating data they may not have previously had access to.

What all non-Elite authors should think about at least right now is, what a great tool this is to aspire to receiving once your own Elite-status is accomplished. Definitely something I am personally looking forward to as a non-Elite author. :) In the meantime, the original analytics.envato.com is still available to all authors.

On the subject of providing documentation and tips to support the new tool… Yes, the team behind this project have plans to do this. I believe they will be sharing this with you all soon.

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urbazon says

At least it’s not a new search tool available only to Elite authors, right? :D

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yomrholmes Envato team says

Based on the most common questions in everyone’s feedback – on this thread, over email, and via formstack – We’ve put together three resources on how to get the most out of Google Analytics reporting:

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GravityDept says

@ Elite Authors: Another great resource for learning about Google Analytics is the study guide for GA’s Individual Qualification test: http://www.google.com/analytics/iq.html

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