846 posts
  • Has referred 50+ members
  • Has sold $75,000+ on Envato Market and is now an Elite Author
  • Has collected 10+ items on Envato Market
  • Elite Author: Sold more than $75,000 on Envato Market
+7 more
marcfolio says

It appears that there’s a new trend on themeforest and that’s pricing files lower than they should be. It seems there’s a lot of wordpress files that are going up for $30 instead of what seemed to be standard $35.

I don’t get it. As an author and marketplace contributor my thoughts are that the prices should be going higher not lower.

Is it a new reviewer? are people requesting less? I don’t get it.

3436 posts
  • Has sold $5,000+ on Envato Market
  • Has collected 10+ items on Envato Market
  • Located in United States
  • Has been part of the Envato Community for over 4 years
+1 more
organicbee says

I noticed html theme have been lower also

611 posts
  • Member of the Envato Team
  • Had an item featured in an Envato Bundle
  • Made it to the Authors' Hall of Fame
  • Contributed a blog post
+10 more
Siddharth Envato team says

The prices are more in keeping with the types of files being submitted more than us bringing the prices down. It’s a tiny trend that will go away quickly—don’t worry.

4388 posts ThemeForest Reviewer
  • Has referred 1+ members
  • Has sold $40,000+ on Envato Market
  • Has collected 50+ items on Envato Market
  • Member of the Envato Team
+12 more
Ivor Envato team says
marcfolio said
It appears that there’s a new trend on themeforest and that’s pricing files lower than they should be. It seems there’s a lot of wordpress files that are going up for $30 instead of what seemed to be standard $35.

I don’t get it. As an author and marketplace contributor my thoughts are that the prices should be going higher not lower.

Is it a new reviewer? are people requesting less? I don’t get it.

Hey Marc,

Actually ThemeForest’s price range has been $30 – $45 since 2 years ago I think. We’re not bringing the prices down (why always people blame the reviewers? :P ) it all depends on the design quality, theme’s functionality, flexibility and uniqueness.

Long story short It’s up to the authors.

2184 posts
  • Made it to the Authors' Hall of Fame
  • Had an item featured on Envato Market
  • Participated in a focus group or interview to improve the user experience on Envato Market
  • Interviewed on an Envato blog
+10 more
revaxarts says
Ivor said
...it all depends on the design quality, theme’s functionality, flexibility and uniqueness.

and the bribe of course

3256 posts
  • Has referred 100+ members
  • Has sold $250,000+ on Envato Market
  • Has collected 10+ items on Envato Market
  • Elite Author: Sold more than $75,000 on Envato Market
+9 more
ParkerAndKent says
Ivor said
marcfolio said
It appears that there’s a new trend on themeforest and that’s pricing files lower than they should be. It seems there’s a lot of wordpress files that are going up for $30 instead of what seemed to be standard $35.

I don’t get it. As an author and marketplace contributor my thoughts are that the prices should be going higher not lower.

Is it a new reviewer? are people requesting less? I don’t get it.

Hey Marc,

Actually ThemeForest’s price range has been $30 – $45 since 2 years ago I think. We’re not bringing the prices down (why always people blame the reviewers? :P ) it all depends on the design quality, theme’s functionality, flexibility and uniqueness.

Long story short It’s up to the authors.

I understand Ivor, but at least featured themes should be 35$, otherwise it makes no sense to me too :)

Do you guys feature themes that are not the top about: design quality, theme’s functionality, flexibility and uniqueness? :D

846 posts
  • Has referred 50+ members
  • Has sold $75,000+ on Envato Market and is now an Elite Author
  • Has collected 10+ items on Envato Market
  • Elite Author: Sold more than $75,000 on Envato Market
+7 more
marcfolio says

I understand packing in a lot of features, but I feel like a lot of the templates I’m seeing at the $30 price are being over looked for their design, or that their design is being under valued. I’d rather have a well designed file than one with everything under the sun in it, but it seems like authors are being “dinged” for not putting in 12 color options and xyz sidebar widgets.

4388 posts ThemeForest Reviewer
  • Has referred 1+ members
  • Has sold $40,000+ on Envato Market
  • Has collected 50+ items on Envato Market
  • Member of the Envato Team
+12 more
Ivor Envato team says
marcfolio said
I understand packing in a lot of features, but I feel like a lot of the templates I’m seeing at the $30 price are being over looked for their design, or that their design is being under valued. I’d rather have a well designed file than one with everything under the sun in it, but it seems like authors are being “dinged” for not putting in 12 color options and xyz sidebar widgets.

That’s not true Marc, we never set the price based on the number of features, shortcodes, color variations, etc. Is all about the theme functionality and flexibility. (Heavily coded custom page templates, advanced Custom Post Types + Taxonomies, advanced features, Code Quality, Plugins independency[not a true factor but it helps], Uniqueness of the design, excellent use of spacing, typography and web elements.) And much more. There’s a lot of things we see to determine the prices.

Remember: We’re a team of 3 people + our Review Manager. As humans we can make mistakes, :) if an author ever feel that his/her theme has been underpriced they can always submit a ticket an we’ll review/discuss the request.

@ParkerandKent I disagree with you Parker, $30 themes has the same exposure rights in the marketplaces/social accounts. That’d be some sort of discrimination.

Cheers.

3256 posts
  • Has referred 100+ members
  • Has sold $250,000+ on Envato Market
  • Has collected 10+ items on Envato Market
  • Elite Author: Sold more than $75,000 on Envato Market
+9 more
ParkerAndKent says
Ivor said

@ParkerandKent I disagree with you Parker, $30 themes has the same exposure rights in the marketplaces/social accounts. That’d be some sort of discrimination.

Cheers.

Ok about rights, but for me it’s a non sense thing… I’m just saying.

If lower price means less: design quality, theme’s functionality, flexibility and uniqueness… which are the criteria to be featured? Don’t tell me quality, theme’s functionality, flexibility and uniqueness ahahahah :D

No polemics, just trying to understand the meaning of your words about the pricing criteria.

NB:

No need to reply Ivor, I’m just playing with you… I know that there isn’t a real relation between price and featured items ;)

4388 posts ThemeForest Reviewer
  • Has referred 1+ members
  • Has sold $40,000+ on Envato Market
  • Has collected 50+ items on Envato Market
  • Member of the Envato Team
+12 more
Ivor Envato team says
ParkerAndKent said
Ivor said

@ParkerandKent I disagree with you Parker, $30 themes has the same exposure rights in the marketplaces/social accounts. That’d be some sort of discrimination.

Cheers.

Ok about rights, but for me it’s a non sense thing… I’m just saying.

If lower price means less: design quality, theme’s functionality, flexibility and uniqueness… which are the criteria to be featured? Don’t tell me quality, theme’s functionality, flexibility and uniqueness ahahahah :D

No polemics, just trying to understand the meaning of your words about the pricing criteria.

NB:

No need to reply Ivor, I’m just playing with you… I know that there isn’t a real relation between price and featured items ;)

\\

Helpful Information

  • Please read our community guidelines. Self promotion and discussion of piracy is not allowed.
  • Open a support ticket if you would like specific help with your account, deposits or purchases.
  • Item Support by authors is optional and may vary. Please see the Support tab on each item page.

Most of all, enjoy your time here. Thank you for being a valued Envato community member.

Post Reply

Format your entry with some basic HTML. Read the Full Details, or here is a refresher:

<strong></strong> to make things bold
<em></em> to emphasize
<ul><li> or <ol><li> to make lists
<h3> or <h4> to make headings
<pre></pre> for code blocks
<code></code> for a few words of code
<a></a> for links
<img> to paste in an image (it'll need to be hosted somewhere else though)
<blockquote></blockquote> to quote somebody

:grin: :shocked: :cry: Complete List of Smiley Codes

by
by
by
by
by
by