ThemeForest

How many of you would quit your current job and sell only through Envato marketplaces...

459 posts
  • Bought between 10 and 49 items
  • Contributed a Blog Post
  • Contributed a Tutorial to a Tuts+ Site
  • Exclusive Author
  • Has been a member for 4-5 years
  • Microlancer Beta Tester
  • Referred between 100 and 199 users
  • Sold between 10 000 and 50 000 dollars
+1 more
omarabid says
siredesigns said
dtbaker said
Higher prices = less sales. My 2c (from experience). In my opinion they have a perfect balance between author income, author motivation and covering running costs (hosting, advertising, development, legals, etc..)

Higher prices sometimes mean more sales. For example, many people I found were simply downloading my script from Warez sites (I implemented an email notification into my system each time it was installed). When I emailed them asking if they purchased it from CodeCanyon, 1/3 times they said they were testing it because they didn’t think that, since it was so inexpensive, it could be good.

Additionally, sales is not the end goal. Profit is. Finding that equilibrium is not something Envato does sadly. If Envato gave authors more control over prices, we would finally have the means to find an optimal price/sale ratio that will both benefit Envato and us (If we make more money, Envato makes more money). No one loses in this situation and I can see no downside to allowing authors to do this. What is the rationale to why we are not allowed to set our own prices for a product we produce, maintain, market, support, and improve?
Siredesigns, do the math.
Plutonium: 21 authors * $250K = $5.25million (at least)
Blue Steel: 54 *  $100K = $5.4m
Gold: 107 * $50k = $5.35m
Silver: 458 * $10k = $4.58m
Black: 411 * $5k = $2m
Red: 1618 * $1k = $1.6m
Brown: 3137 * $100 = $0.3m (!!)
Orange: 3254 * $50 = $0.15m (!!)
Do you see? The top 200 authors are making around 65% of Envato profit. 200 authors from 9060 authors.

That’s why Envato created an Elite program. Elite can change the price. Elite can change the top bar. Elite has some $$ to advertise. Elite are making most Envato money, but non-elite can make some $$ or become Elite. An elite member might have made more than 7000 authors assembled.

Do you want to change the prices, make a living from Envato, quit your daily job? Do it, just do it. If you have a family, you just should be more responsible and ensure that you have enough savings..

90 posts
  • Bought between 10 and 49 items
  • Exclusive Author
  • Has been a member for 4-5 years
  • Sold between 10 000 and 50 000 dollars
  • United States
siredesigns says

@omarabid, those are pretty incredible numbers. Just to add some oil to the flame, there are a number of themes that accumulate hundreds of thousands (not an overstatement) worth of sales. Envato has enough.

Could Envato try giving all authors 75% revenue for 3 months, just to give time for users to create items and sell them, just to see if not only their revenues increase (of course they would) but their net profit too?

1307 posts
  • Indonesia
  • Has been a member for 1-2 years
  • Exclusive Author
  • Grew a moustache for the Envato Movember competition
  • Bought between 1 and 9 items
  • Sold between 1 000 and 5 000 dollars
canimalition says

My job is Interior Designer for a while, I don’t wanna quit from my JOB …

1610 posts
  • Bought between 100 and 499 items
  • Contributed a Tutorial to a Tuts+ Site
  • Exclusive Author
  • Has been a member for 2-3 years
  • Referred between 10 and 49 users
  • Sold between 5 000 and 10 000 dollars
  • United States
xstortionist says
omarabid said
siredesigns said
dtbaker said
Higher prices = less sales. My 2c (from experience). In my opinion they have a perfect balance between author income, author motivation and covering running costs (hosting, advertising, development, legals, etc..)

Higher prices sometimes mean more sales. For example, many people I found were simply downloading my script from Warez sites (I implemented an email notification into my system each time it was installed). When I emailed them asking if they purchased it from CodeCanyon, 1/3 times they said they were testing it because they didn’t think that, since it was so inexpensive, it could be good.

Additionally, sales is not the end goal. Profit is. Finding that equilibrium is not something Envato does sadly. If Envato gave authors more control over prices, we would finally have the means to find an optimal price/sale ratio that will both benefit Envato and us (If we make more money, Envato makes more money). No one loses in this situation and I can see no downside to allowing authors to do this. What is the rationale to why we are not allowed to set our own prices for a product we produce, maintain, market, support, and improve?
Siredesigns, do the math.
Plutonium: 21 authors * $250K = $5.25million (at least)
Blue Steel: 54 *  $100K = $5.4m
Gold: 107 * $50k = $5.35m
Silver: 458 * $10k = $4.58m
Black: 411 * $5k = $2m
Red: 1618 * $1k = $1.6m
Brown: 3137 * $100 = $0.3m (!!)
Orange: 3254 * $50 = $0.15m (!!)
Do you see? The top 200 authors are making around 65% of Envato profit. 200 authors from 9060 authors.

That’s why Envato created an Elite program. Elite can change the price. Elite can change the top bar. Elite has some $$ to advertise. Elite are making most Envato money, but non-elite can make some $$ or become Elite. An elite member might have made more than 7000 authors assembled.

Do you want to change the prices, make a living from Envato, quit your daily job? Do it, just do it. If you have a family, you just should be more responsible and ensure that you have enough savings..

They also have overhead and advertising costs to pay for every month.

I think the pricing structure is fair.

2000 posts
  • United States
  • Bought between 50 and 99 items
  • Has been a member for 3-4 years
  • Exclusive Author
ThemeOcean says
pixelnourish said
Graphic-Studio said
Must have overhead too!!

Because as the profile states:

“We make unique quality themes for the WordPress platform”
A lot of people do the “We” thing when they are a single entity. I know I do it :)

I’d be disappointed in both of your productivity if you were multiple people.

672 posts Plastic it's fantastic:))
  • Elite Author
  • Sold between 100 000 and 250 000 dollars
  • Exclusive Author
  • Repeatedly Helped protect Envato Marketplaces against copyright violations
  • Author had a File in an Envato Bundle
  • Europe
  • Has been a member for 3-4 years
+4 more
plastic3 says

I’ve never had official work, and never did something, except music, and i am proud of this:)))i want to be independent, as it possible…:)

1597 posts
  • Has been a member for 4-5 years
  • Sold between 1 000 and 5 000 dollars
  • Exclusive Author
  • Author had a Free File of the Month
  • Bought between 100 and 499 items
  • Referred between 10 and 49 users
  • United States
Graphic-Studio says
LandonWilson said
pixelnourish said
Graphic-Studio said
Must have overhead too!!

Because as the profile states:

“We make unique quality themes for the WordPress platform”
A lot of people do the “We” thing when they are a single entity. I know I do it :)
I’d be disappointed in both of your productivity if you were multiple people.

So would I – If I were.

228 posts
  • Attended a Community Meetup
  • Bought between 10 and 49 items
  • Exclusive Author
  • Has been a member for 2-3 years
  • Microlancer Beta Tester
  • Referred between 10 and 49 users
  • Sold between 50 000 and 100 000 dollars
  • United Kingdom
Smudgethis says

I work freelance and use my downtime to create templates for Videohive, I don’t know if I would quit the game just yet but it would be nice to retire early (very early) and just let Videohive sales keep me in yachts and fast cars. (Bit more work required before that happens though).

221 posts
  • Bought between 1 and 9 items
  • Exclusive Author
  • Has been a member for 2-3 years
  • India
  • Microlancer Beta Tester
  • Sold between 1 000 and 5 000 dollars
atinder says
IulianN said
KiwiStudio said
At least 45$ for wp and 20 for HTML would get people more interested.
+100 :D

+1000

450 posts
  • Bought between 100 and 499 items
  • Exclusive Author
  • Has been a member for 2-3 years
  • Referred between 1 and 9 users
  • Sold between 5 000 and 10 000 dollars
  • United Kingdom
Business-Web says

If I could do it, I would, but I’ve not yet got the skill-set.

However, I have just made the decision to quit all other work and work on my writing for 12 months.

For those not sure of whether to do it, maybe you could d=save enough money to survive for 6-12 months, then you can work on Envato without the worry of how you are going to eat.

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