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cerceicer
says

So how much does it cost for a company to pay to get a commercial like this?

Or some standard prices wold be nice.

http://vimeo.com/79217517
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tommusrhodus
says
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charlie4282
Moderator
says

There are loads of news articles saying it cost 6 – 7 million. That makes good reading but it’s not true.

The production of the ad cost closer to 1 million but the media spend around it and the launch ran the bill right up.

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charlie4282
Moderator
says

EDIT: Tom beat me to it!

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tommusrhodus
says

1 Million Pounds!

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charlie4282
Moderator
says
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UBLThemes
says

Well that just shows how much wages they have to pay lol..

The software purchased for this was only around $1100.

https://www.toonboom.com/products/harmony-stand-alone

You can see the actual advert in the portfolio of cartoons made by this software.

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Australia
says

beautiful advert tho

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charlie4282
Moderator
says

It is strategically genius advertising….

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Clixapix
says

Working for the JLP we have a lot of customers saying about how much they enjoyed the advert! Very clever advertising!

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