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digitalscience says

Usually about 2hrs… preview / thumbnail designs are important ;)

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Goliathus says

Usually about 45 seconds. But that was getting me nowhere so on my item I have been working on all week, so far about 3 hours for the preview.

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TinoArts says

I love simple designs, especially for the preview images. So it is about 1 hour. :)

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Prothemeus says

Just a few minutes but that is because I have already made templates to save me some time.

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RafaelOliveira says

I have designed some ready to use preview templates, like for my business cards, thumbnail, etc…
But some items requires unique previews, which I really enjoy 2h+ on its design.

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MikeMoloney says

Preview images are incredibly important ;) The more time I spend the better the item normally turns out. If you spend alot of time, thats ok. It can only benefit the item!

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vervethemes says

Preview image is the first thing a potential buyer will notice. So definitely it HAS to be made with due care. I say take time. Take enough time to understand your product and extract the best out of it and showcase it. I spent 3 hours making 5-6 preview images, screenshots and animated gifs.

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