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rvision_ says
I think one of the main reasons that HTML designs aren’t performing as well is that many of them are actually designed with Wordpress in mind as the end-game. If a design looks like it’s meant for Wordpress, why would anyone even bother with it in HTML format?

I am a buyer. I have purchased 13 themes in the last month alone. Some, i have purchased for personal projects, and some for client projects. I build projects for mostly small business, web-illiterate clients.

I have mixed feelings for HTML templates.
1) i love the simplicity, and being able to provide clients simple to use sites. Some clients would get extremely overwhelmed with a WP site.
2) building sites in WP is much faster! although, the client may enjoy the simplicity of a HTML template, I would prefer to build them in WP to save time.
*3) if there was a definitive guide on how to manage HTML sites, that would be helpful. (I currently use Surreal CMS .) I’m open to new suggestions.
4) HTML templates released with its own CMS is extremely powerful, and convincing. (See @DevilCantBurn’s items with PHP versions)
5) A HTML -to-WP converter is invaluable… ($$ CodeCanyon hint…)
6) I agree with @Epicera’s comment above. If you are designing a theme with blog functionality, it seems pointless NOT to provide the buyer a way to manage this. This creates an extra step for me, and makes it impossible to purchase the theme and manage it without converting it to a CMS . (without abandoning the blog pages).

Hope this helps. Would love to hear some developer’s input on how to effectively convert or manage HTML templates in an efficient manner. This would certainly encourage me to buy more HTML templates.

Interesting discussion… I’ve beginning to think lately to include some kind of light PHP CMS editor in my HTML themes. I think for some clients WP might be overkill, therefore I am looking for php cms that can be setup with minimal fuss and work with few minor tweaks.

I thought even about a CMS which doesn’t use database – I’ve found some gpEasy(GPL licence), but haven’t tested it deeply yet – demo is in german language. It has a WYSIWYG editor, file browser, etc.

For simple websites, I think this should be enough functionality.

Some other suggestions?

Experiences with Surreal CMS ? Cushy?

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dentonbros says
Oh… side note: i would LOVE for TF to add a “Landing Page” category. This category is WIDE open, and desperately needs some designers to drive innovation and competition.
Landing Pages are useless. Why should I place an Image before the costumer sees my Product which I want to sell? I often leave Landing Pages before I see the real Website.

Landing Pages are extremely useful and necessary in many cases. Lead capture and squeeze pages are widely used to sell products and services. These pages convert at a much higher rate than pages on full sites. Professionally designed landing pages would sell well, IMO .

Landing pages and Mini-sites (1-3 pages) are becoming more popular for launching web apps and services. It’s a trend that needs to be noticed, and served.

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VagrantRadio says

I’ve had pretty good luck with my HTML template, I think the most important thing is to do something different and provide an easy to edit and customize solution like WordPress does. Fill in the blanks goes a long way if you explain how and purchasers are comfortable with it.

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wizylabs says

@VagrantRadio, I love ur HTML theme, really nice

I guess I have a little luck with HTMLs

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VagrantRadio says
@VagrantRadio, I love ur HTML theme, really nice I guess I have a little luck with HTMLs

Thanks wizylabs!

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ThemeScience says

I believe its probably the economy, and a little bit of the fact that the html & css is right out in the open.

The CSS ,and HTML code needs to be obfuscated in some way, ie: javascript.

Thats just my opinion tho.

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HighThemes says

I think, the reason can be the number of existing templates. The new templates isn’t very different from the older ones. So why not drop

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VagrantRadio says
I think, the reason can be the number of existing templates. The new templates isn’t very different from the older ones. So why not drop

I’ll agree with you on that point. They mostly all look and act the same.

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sevedd says

I have recently purchased templates such as “inFocus” because they are so well documented, and easy to use for multiple sites. Another theme that has caught my eye, and would be considered extremely reusable is the “Life” template by jonathan01.

It may be the way the Demo is setup to show the examples for the styles. That makes it easy for me to work on a page and just look over to another monitor and select a Blockquote or Drop Cap for the text.

It also provides a nice CSS styled table to show an example of plans. All of these things matter to a buyer because they help the inexperience make the most out of the themes offered here.

Money is tight for everyone so the HTML templates appeal to me more than the WP, with the exception of must have blog functionality request. I would love for some of the HTML templates to actually include a custom CMS for the Blog Styled pages but, until then I will have remove all Blog related items from them.

As far as people stealing the code from the demo site, it will happen, but others that appreciate the support and work put into the themes will continue to pay a reasonable price for simplicity.

Keep up the good work guys, and as long as the themes are good I will keep buying to save time on projects.

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