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In this situation, I would write a comment on the product page. But it shouldn’t be in this format:
Don’t buy X Theme from X Author…... “

Rather use:

My experience with this product was:
- nice features
- etc some other positive feedback

Still I had some issues with it:
- code not looking good
- is not working with IE10 as described
- conflicts with plugin X
- etc
A feedback should be very specific and impersonal and the comment should describe exactly why you say that the product does not work as described….. Then, it will not be deleted from the comments section. And the customer are warned. Most probably in this case, the author will respond too.

^ Voice of sanity. :)

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Format your entry with some basic HTML. Read the Full Details, or here is a refresher:

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<h3> or <h4> to make headings
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