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TortoiseTree says

I don’t create stock music, but I purchase stock music. I’ve never once clicked a google adwords link while looking for stock music. I typically purchase in bulk, like Sound Ideas for example. But when I’m looking for that one special track that’s not in my library, I go to sites that are bookmarked in my browser. I personally don’t follow individual producers and the music they put out. So all of that is to say that I wouldn’t recommend spending your money on adwords.

This next part I would take with a grain of salt. Perhaps for your specific situation being an exlclusive author here isn’t the best approach? If you really don’t have much time to make songs, then perhaps it would be better to spread your music over multiple libraries? Some of your “stagnant” songs here would be “new releases” in other marketplaces – perhaps giving them a new lease on life.

Again, I’m not in the stock music business, so my thoughts could be way off. You’ll just have to look at your own personal situation and see what will work best for you.

+1 to that. If you’ve been reading around the forums and visiting other sites you see our other fellow composers with their music in other sites, even if they are different tracks as they are exclusive in AudioJungle. I say unless you really need the extra income that AJ gives you, take the risk and go for other websites. You do have a strong and relatively large portfolio so I think you should be good for it.

The other thing is, maybe make your own niche of music. Once you are known for a certain style perhaps some music supervisors will constantly look to you for that type of music. I had a friend who had a band that specialised in a quirky instrumental rock style that always used odd metered music. Initially I thought it wasn’t too commercial but then all of sudden his band took off and they got invited to tons of festivals.

So yeah, keep at it never give up, after all let’s all remember who had the most popular song last year…

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TortoiseTree says

As for me (just so you don’t say “aha! Why aren’t you non-exclusive”) I’ve put a lot of work into my AJ account and my sales have been pretty decent, recently everyone has had a quiet period, but otherwise I’m quite happy here. So, I’m not wanting to go non-exclusive or leave anytime soon. Also I’m focusing on other things right now so an exclusive one website deal works for me.

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Waderman says

Hi,

1st: I think you need to love your own music, be a part of it and be really authentic. Otherwise an Ukulele Song you think could be a top seller will never been sold only cause it´s an Ukulele song.

2nd: Be authentic ;-) – make your own niche of music (fully agree) – and don´t imitate others.

3rd: Be authentic – watch and listen to TV Spots, think about what will allways be needed (Intros, News Timer, weather forecast, holding pattern, etc.) and match it with your style to be authentic and different.

and last but not least: Look ahead – Soccer brazil 2014, Christmas, public holidays like Valentine, July 4, memorial day etc. – that matches with your style to be authentic.

Those are only some of my ideas of getting better sales – of an AJ rookie

Dirk

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gballx says

I think what Waderman says is bang on – I have tried a whole range of styles but I am happy most doing ambient and atmospheric soundscapes with the occasional overt commercial track. I think that the elite authors have their own style which has now been done and to emulate them would not be fair to them since they have found and worked on their distinct sound. Write what comes natural to you – if it is good in time it will sell! Good luck! I sometimes question my portfolio but January sales have been my best since I started in Novemeber 2012.

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Sonicbyte says

Thank you @all for your answers, I really appreciate it…

I think adwords isn’t a good idea, so I will discard that option. I will then to try make more songs…After thinking about this I also believe that there is a lack of interest from Envato to improve vital features, like the search engine, that would be a great deal for the rest of us, because it could give us a more fair opportunity to our songs to be discovered by buyers.

Right now AJ is like a pyramid, you submit a song and you are on the top, but just a couple of hours later, your song are at the bottom, and if you are not a top 10 author or so, is very possible that your song will be forgotten. And that is part of the problem too…

Instead of picking one song to promote it for the song of the week, AJ should promote old songs that are good enough to give them a second chance again, like the bargain basement…

Just my two cents

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soundengine says

As for me (just so you don’t say “aha! Why aren’t you non-exclusive”) I’ve put a lot of work into my AJ account and my sales have been pretty decent, recently everyone has had a quiet period, but otherwise I’m quite happy here. So, I’m not wanting to go non-exclusive or leave anytime soon. Also I’m focusing on other things right now so an exclusive one website deal works for me.

Going non-exclusive would cause a serious loss of income. Instead of that I’m keeping my exclusive portfolio on AJ and building another portfolio for the other stock music sites.

Currently this approach seems to be working. Having multiple sources of income is the only way to make a living from music.

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Boldtrax says

Hey Sonicbyte,

from my point of view there is a lot you’re already doing right. And you already have achieved something here so congratz for this. On the other hand all promotional activity within AJ and outside pretty much goes into neverland when the keyfactor isn’t growing enough – your portfolio.

I personally had the same situation, tired YT uploads, more soundcloud, dedicated webpage etc. After all all time that goes away for (and would be better spent) composing music.

I hadn’t uploaded for nearly 3 months (simply due to time restraints, father here as well and a ton of other projects) and saw a drastic break in sales numbers and account balance therefore. As soon as I put more energy back to uploading new stuff and growing the portfolio sales began to rise again to an amount that I was happy with (still nothing to make a living out of it, but great for buying new gear and such).

When somebody looks at the field of the tops you either see in incredible sonic variety and frequent additions (like Pink Zebra for example) or authors who really found a niché and concentrate on that (like Martijn de Bond for example).

To make a long post short, work on more music (high quality should be self explanatory) and I guess you’ll recognize that it keeps growing then.

Best Dirk

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bodorobodo says

Even though I must confess I’m a “sinner” when it comes to constantly improve my portfolio, I must say that I’m very discouraged about my music going away without even being listened by as many as I wish would listen to it. That makes me wonder: is quantity more important than quantity? Are titles more important than sound quality? Where is this driving us? I cannot put my soul on a plate for 7 dollars, I’m sorry, but that’s me. You want a beautiful track ? Motivate me. Tell me that I am unique and I worth 1 million dollars for each track. Unfortunately, there already are options so nobody has to deal with my frustrations. The standard is very high and only the passionate ones really stand a chance of breaking thru. So, if you want to do it, just do it, don’t count on it to make you rich and maybe you will make it after all. I’m not sure I’m going to take my own advice, but I’m lucid enough to realize that’s the only way

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TortoiseTree says


As for me (just so you don’t say “aha! Why aren’t you non-exclusive”) I’ve put a lot of work into my AJ account and my sales have been pretty decent, recently everyone has had a quiet period, but otherwise I’m quite happy here. So, I’m not wanting to go non-exclusive or leave anytime soon. Also I’m focusing on other things right now so an exclusive one website deal works for me.

Going non-exclusive would cause a serious loss of income. Instead of that I’m keeping my exclusive portfolio on AJ and building another portfolio for the other stock music sites.

Currently this approach seems to be working. Having multiple sources of income is the only way to make a living from music.

+1. Great advice man. To be honest AJ has been pretty good to me so I really see going non-exclusive as a huge loss of income. I’ve dabbled in other sites before but I’ve never seen earnings like here. Others state they do better on other sites though…

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TortoiseTree says

Hey Sonicbyte,

from my point of view there is a lot you’re already doing right. And you already have achieved something here so congratz for this. On the other hand all promotional activity within AJ and outside pretty much goes into neverland when the keyfactor isn’t growing enough – your portfolio.

I personally had the same situation, tired YT uploads, more soundcloud, dedicated webpage etc. After all all time that goes away for (and would be better spent) composing music.

I hadn’t uploaded for nearly 3 months (simply due to time restraints, father here as well and a ton of other projects) and saw a drastic break in sales numbers and account balance therefore. As soon as I put more energy back to uploading new stuff and growing the portfolio sales began to rise again to an amount that I was happy with (still nothing to make a living out of it, but great for buying new gear and such).

When somebody looks at the field of the tops you either see in incredible sonic variety and frequent additions (like Pink Zebra for example) or authors who really found a niché and concentrate on that (like Martijn de Bond for example).

To make a long post short, work on more music (high quality should be self explanatory) and I guess you’ll recognize that it keeps growing then.

Best Dirk

+1. Also solid advice here. I agree SO MUCH on the whole “either field a lot of good quality varied tracks OR find a niche for yourself” business models here.

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