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Thecodingdude says

I have an idea for the rating system.

When the buyer wants to leave a review they could split it into categories, for example, one for support, one for product functionality etc etc.

For example:

Functionality (3/5): The product worked great, but needed additional tweaks to make it work perfect with my wordpress installation.

Support (5/5): The support for this product has been excellent and punctual.

Overall (4/5): Could do with some minor tweaks, but decent product overall, and it’s a steal at $x

Also, in order to help encourage them to leave more feedback, we could work on a loyalty scheme, such as leave 10 reviews and get $5 free credit.

1950 posts Do the Needful
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JamiGibbs says

Those are some great ideas. Moving to ‘Site Feedback’.