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GhosTeam says

EVERYTHING CYZER SAID.

a HUGE + 1. It’s not that those 4K time lapses aren’t pretty, but 30$....the biggest BS ever.
Shoot some 4K with RED or Alexa, that’s worth 30$.
I have a Canon 60D and a great sunset view from my roof,
but you’re not gonna see me contributing any 4K clouds to VH.
2K clouds, well maybe :P

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AndrVlad says

Hey Cyzer and all

Let’s compare apples with apples but not 4K timelapse footage with After Effects template. It’s really different. Price never fully relate with time spent. There are many examples for After Effects templates here which are relatively easy to do and relatively time consuming to do and priced equally.

If we are talking about footage, other competitive sites usually sell it for $50-80 per full HD resolution. So $5-6 – is really underpriced for Full HD footage. $20 – for 2K looks like mistake. $30 for good quality 4K – mnore or less reasonable.

If you think good quality 4K timelapse it’s easy to do – you are wrong. For me usually it takes not less then a week (not counting that you need to find quality subject to capture which is rear).

So I propose not to repeate fights between categories, let’s join to deal with underpriced issue for everything. Ok, not everything. :-) I’am fine if 4K footage keep $30, but I am for 2K price decrease! Otherwise, everything need to increase prices: Ful HD footage, motiong graphics, AE, C4D templates everything underpriced here.

Best Regards, Andrey

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AndrVlad says

Btw I have small illustration how price increase may affect sales.

I have my first AE project approved back in March this year. Initially it was priced $15. After initial happiness about first project I came to the idea to ask price increase since project based on 2K footage included and even 2K footage usually priced $20 so I wrote to support asking $25 and got change to $20.

So it’s +33% increase and here is the sales per week chart. Of course It’s very limited statistics based on one item but it’s still illustration that my case sales were not affected by price change. And I believe that generally Videohive +20-30% increase will not affect sales.


Do you have examples of price increase at your hands?

As a idea, to simply keep possibly technically outdated items when doing price increase they may not increase price for items older than 2-3 years.

Cheer!

Best Regards, Andrey

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Creattive says


Now pick the one that’s very easy to achieve ;)
No more bundles? :-)

Well I cannot say if bundles really are as bad as everyone thinks. But I wouldn’t see it as a necessary like a better search-system etc.

Envato seems to like their bundle strategy and maybe they like the money coming out from it, so removing the bundles might help some authors who are facing less sales, but not envato.

A better search system, an improved site, better user experience, better rating system with comments and higher prices on the other hand will drive more money to envato.

From these necessaries, the higher prices is the easiest thing to do (more like a push-one-button-and-done thing).

So asking to remove the bundles is more like trying to talk a little kid in giving away his lolly.

While asking for higher prices is more like to convince him that the ice-cream tastes better than the scissors.

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felt_tips Moderator says

Envato seems to like their bundle strategy and maybe they like the money coming out from it

A little thought experiment regarding the bundle: :-)

Losses.
Totting up sales from the weekly top sellers, we can see that just the files in that 50-strong list will total around $20,000 of sales a week. Sales will follow some kind of exponential fall off, with ever greater numbers of ever smaller sales, but since these 50 files represent under 0.5% of all marketplace files, I think it’s fair to make a conservative estimate that total sales turnover is 5x the top 50 popular items. That’d be $100,000 a week, or in two weeks $200,000, and if we make the generous assumption that the author’s percentage averages 60%, that would mean $80,000 revenue for Envato, and if sales were to fall off by a significant amount during the bundle period (let’s say 30%), that would mean $24,000 loss for Envato.

Gains.
The Video Production Bundle has so far sold 800 times (in 1.3 days). That’s 600 times a day. From past experience, this will fall off very severely over the course of the 14 days (in this respect, 14 days certainly won’t bring in double the sales of 7 days)

So once again, let’s be generous and assume that this bundle will sell 600×10= 6000 times. (Significantly less than past bundles IIRC). That would mean turnover of $174,000, of which (assuming the same average author percentage as above) Envato will see just short of $70,000.

Totals
$24,000 loss, $70,000 gain. $46,000 profit. Sounds like a good revenue maker – and a no-brainer.

However, if we take our $40,000 revenue from sales a week that we worked out above, and multiply it up to a year, we get an annual profit from Videohive of $2 million. With respect to that, $46,000 is around a 2% boost to annual profit.

So either Envato is hell bent on boosting its profit from Videohive by 2%, doesn’t give a hoot about p#ssing off its authors…. or knows something that we don’t.

That something might be:

  • Sales don’t actually fall off anywhere like 30%. It’s just a perceptual phenonmenon / false causality perceived amongst authors.
  • The marketing potential remains huge. Masses of new visitors are brought to Envato.
  • Sales of the bundle are generally to Envato newbs. Seasoned buyers are buying in a more targeted way.
  • Authors are being paid a flat rate for the bundle, so all profit goes to Envato.

If I get time, I might try applying the same fall-off from total sales to the top 50. That would give a much more accurate figure for weekly turnover. Forensic accounting! :D

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Creattive says

Good calculations, but you were now only looking at the top 50 videohive items.

Included in the bundle are also wordpress themes, from themeforest. The bestselling wordpress theme alone makes a weekly profit of $40.000, in 2 weeks $80,000, means one wordpress theme makes almost half as much as the whole videohive marketplace (sick).

But if the fall on themeforest would be at around 30%, too, this would be a BIG loss for envato. Certainly, it’s not like that.

Are themeforest authors even whining about bundles? Or is it just videohive and audiojungle?

If you take a look at the endless Sales-Monitor thread (videohive only), you see that always people are chatting about slow sales, the bundle is just something they can blame for.

The problem is: all the authors, who don’t see a big change (or even gain a little bit more during the bundle), don’t go to the forums and writing thousand posts about the bundle being so unfair and stupid and killing. But the people that do see a loss in sales, do, even if it is totally up to the normal nature of a marketplace.

If you take a look at the top authors for may, they also stay around the same values every month. The entry-number is always around 300.

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felt_tips Moderator says

That’s very true.

But I think the VH sales monitor phenomenon, is simply because I decided to collect all threads of that kind in one place. I think it’s a good vent for some of the frustrations associated with selling stock.

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Creattive says

yes, nothing against your thread felt :)

I just came to the conclusion that this is how it will always be, and you should not be mad about a bad day/week/month, but keep on working and pushing and uploading, even if it looks like it doesn’t pay off.

If I’d worry about bundles, sales, sales of other people etc I will most probably dying by hunger, still hitting the refresh button with my last bit of power and quietly saying “F*cking Bundles” with my last breath.

But let’s return to topic:

higher prices, when? I’m not asking if, I’m asking when?

Since 2 months, prices are increased at audiojungle and still, the world is not exploded.

But maybe let’s add another question to the table: multi-use-license, or one-fits-all license, for let’s say 50-100x regular price.

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uniquefx says

Bump!

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Creattive says

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