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pezflash says


Populars featuring strategy returns more money for Envato. That’s all and it happens on any ecommerce business. Legit enough. Move on.
It will not help in the long run. If the initial exposure time – popularity benefits – searchability aren’t balanced, we can’t expect consistency of profit – including Envato. About time :D

Maybe the question here is “Who is we?”
Also, i think Envato is already in the long run, considering the last 6 years with the same strategy.

@DS, i’m not saying the point of view you are displaying is wrong, i think is great and i appreciate your brain-contribution (i’ve always loved your perspective, except if we talk about pyramids :) but i’m sure Envato won’t make big changes regarding this, except cosmetic things here and there. It’s obvious that some buttons on homepage have odd and unexpected behaviours, but that won’t change the fact that the whole marketplace is focused on promote the same big-seller files, to make them bigger. That’s the only way to make pointless the huge and disproportionate number of files accepted everyday. Hope this makes clear my opinion.

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digitalscience says

It’s obvious that some buttons on homepage have odd and unexpected behaviours, but that won’t change the fact that the whole marketplace is focused on promote the same big-seller files, to make them bigger. That’s the only way to make pointless the huge and disproportionate number of files accepted everyday. Hope this makes clear my opinion.

So what you’re saying is because there are too many files uploaded daily, then it makes more sense to just keep on promoting popular files? Seems like a waste of resources and author talent.

What I’m proposing is channeling traffic through categories to individualized popular pages, which should create a gradual balancing out effect on the main Popular Items pages.. With additional measures to increase exposure to new files, like “Popular New Items”.

Point is the system has to eventually change and expand, unless we still want to see the same old top sellers at #1 in the next 10 years. I think buyers and authors will get very bored of seeing the same old stuff at the top. It’s like going to the music shop, and seeing Michael Jackson ‘King of Pop’ at #1 of the charts every year, people will get bored of the same old stuck record.. Yes?

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VF says



Populars featuring strategy returns more money for Envato. That’s all and it happens on any ecommerce business. Legit enough. Move on.
It will not help in the long run. If the initial exposure time – popularity benefits – searchability aren’t balanced, we can’t expect consistency of profit – including Envato. About time :D
Maybe the question here is “Who is we?”
Also, i think Envato is already in the long run, considering the last 6 years with the same strategy.

The general assumption is “we + Profit” means authors and Envato :D Opinions may differ but I believe past 6 years model not necessarily prove its stability when changes happen to the industry and trends in the immediate 1 – 2 years (TF, CC). Buyer’s purchase behaviour may drastically change due to external trends.

Anyway, more than the initial exposure issues, improving the search system will solve most of the headaches for qualified items (May not apply for TF and I don’t care :P ). Any new item which loses sales due to top seller should succeed slightly through search. Failing on both is actually a loss of authors as well as marketplace.

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miseld says

Ok this is not going to win any awards as an infographic :D but I think this a better model for the ecosystem, also added in “Popular New Items” for talking point. \\

You forget to add items from Public Collection :) btw. Good analysis

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VF says

^ Where is the search? :D

Search / boost / Authror’s other item popularity / portfolio size / google traffic consequences… :?

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digitalscience says

^ Where is the search? :D

Ah crap.. just ‘imagine’ it is there to the right in that white space area ;)

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Firsh says

I don’t mind giving more exposure to everyone on a balanced basis. But DS you are #1 for a long time on FD/AD and you were helped by this slightly distorted “focus on the top sellers” approach, didn’t is disturb you back then, only now? :) TF is a harder market to break in, for sure and probalby the same goes for GR where the home page exposure is probably the most limited. Great case study by the way I agree that the popular files link should point to the category once filtered. But I didn’t even notice there was a popular files link, I heard about it but it’s just so small and in the corner.

All in all I think Envato loves record breakers and show their success stories (millions passed, interviews) and it attracts new authors (and buyers). Possibly somewhat falsely illustrating that this is achievable by anyone without too much effort.

unless we still want to see the same old top sellers at #1 in the next 10 years

I do I do I do :D

Michael Jackson ‘King of Pop’ at #1 of the charts every year

What, isn’t he #1? Good stuff hardly ever gets old. ;)

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digitalscience says

I don’t mind giving more exposure to everyone on a balanced basis. But DS you are #1 for a long time on FD/AD and you were helped by this slightly distorted “focus on the top sellers” approach, didn’t is disturb you back then, only now? :)

Well you have to understand that FlashDen was a new concept back then, the system worked perfectly for the number of authors and files submitted. In the early days no one made huge profits, but we all got our moneys worth for the amount of work we did, and the majority of authors were happy with the system.

The problem happened when the volume of authors and files increased and system remained the same, only then did the distorted ‘focus on top sellers’ occurred. And yes it was a benefit to all the top authors.

My point is, and why it’s a concern is 1) Obviously I want to make money 2) I can see the same thing happening on every marketplace that also happened to Flash Den, and I know things will only get worse from here if Envato doesn’t make some changes.

In the early stages of the Martketplace popular items changed regularly (almost every week there was a new and exciting type of file at the top) and it was a fair and competitive environment, but as the flow of new files increases – it get’s to a point where new files don’t get enough exposure and then the popular files get most of the focus. So the exposure between new and popular files goes out of proportion. And once this happens, the sales lead between popular and new files grows exponentially bigger, creating top selling items that become extremely hard to compete with.

This should be a concern to everyone because:

1) This is a technology market place, and we should be seeing new types of files rising to the top, except we see the same old files at the top, month after month.

2) This should be a fair and competitive environment – how can it be fair if older files had more initial exposure than newer files today. Obviously older files will have an advantage over new files, so this creates an uncompetitive environment.

3) With all the new authors and files submitted these days, so many great items are being lost in the system, this is a huge waste of resources.

4) Instead of having focus on new items, the focus is more on popular old items, so content is there for not a true reflection of what is available, and content doesn’t change regularity enough, which can create outdated content. ( A good example of this, is Collis’s “Black + White Simple Theme” PSD design which he submitted in 2008, which still makes appearances on the top PSD’s for the week page… the only reason why it’s there is because of high sales, and it’s not even a responsive design, and clearly a very outdated design, with only 3 very basic pages.. yet it still sells 6 years later, because it comes up in search as top result) This phenomenon can be applied to some of the top selling items here, purely because of the way the site is structured, and how high sales has so much exposure. Do we honestly think something is not wrong if we see a file from 2008 still selling in 2018 which has remained unchanged in 10 years? I think we should stop kidding ourselves and admit the system is flawed, and we need to bring more exposure to new files, unless we want to live in the past successes of the marketplace forever.

I bring up these issues because I have been here since the beginning, I know how the system works, and I’ve been a top seller, and I’ve also now had the opportunity to see what’s like to be a new author (since the death of Flash) so I have experience and perspective. It’s not a personal thing, I honestly want to make this marketplace better. I gave a my job in 2008 to soley work on these Martetplace, so this topic is important to me, and my intentions is to help make this marketplace better.

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Firsh says

True but most topsellers are being updated on a very regular basis and would still go down (not completely but enough) if they were just left there without updates and without support. With lots of money being generated from the top sellers, theme authors can set up dedicated support teams and even a company around a theme (much like around a movie). Also with lots of users most possible bugs are found and patched unlike with a new product. I think this is what the buyers’ respect a lot. Otherwise why don’t they think “I don’t want my site look like 50,000 others”?

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