81 posts
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  • Located in Europe
  • Sells items exclusively on Envato Market
themethoft says

I have a knack for publicly available data, having a Masters in Information Systems. So before I dive into being the latest author on ThemeForest, I decided to crunch some data to understand if it still makes financial sense to join the party this late. Naturally, I needed to extract the data of the Top 2600 authors that can be found easily here. http://themeforest.net/author/top_authors

I have collated the data in various ways and color coded them by range where necessary. I have converted the amount to Indian Rupees in some places because that helps me to visualize better than Dollars. (I am Indian :) ) You can convert to your own currency as you find suitable. https://dl.dropboxusercontent.com/u/65276695/ThemeForest_20130811.xlsx

* My conclusions are:
  1. The marketplace is miles from being saturated. Promising newcomers within the last one year has proven this beyond doubt.
  2. Rank newcomers (member less than one year as of today) have managed to make sales worth more than $5.12M when the top 10 has easily sold $4.06M worth of fresh goods (submitted within last 1 year roughly). Proves both sides of the argument – newcomers got a fair share and top 10 kept their edge.
  3. Some of the new authors (first file submitted within last 6 months) have managed to reach 50k – 100k dollars quite easily. I have no idea if this is due to heavy marketing on their part, but guessing by the number of authors who have made this possible, it should not be a difficult task with some amount of dedication. QODE is the new author to watch for!
* These are my independent views on the data collected by today. Please provide your feedback and sum up other conclusions or feel free to point out flaws in my calculations. I am looking forward to a lot of participation from the newer authors who would be relieved to know that “the party is just beginning”!

DISCLAIMER: I am not connected to Envato in any manner. That said, I would be glad to accept any invitation to work with them. It is a great community here!

102 posts
  • Has referred 10+ members
  • Has sold $40,000+ on Envato Market
  • Has collected 10+ items on Envato Market
  • Has been part of the Envato Community for over 1 year
+1 more
withemes says

Sounds very interesting! :)

33 posts
  • Has been part of the Envato Community for over 2 years
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  • Located in United States
KangarooSpirit says

There’s always room to grow. There is no such thing as market saturation in a dynamic market like web design and web development. You might be asking why I say that, aren’t you? It’s quite simple to be frank with you. I can’t speak for our international members, but I assume it’s the same for my fellow American when you go to CL or similar sites and there are people offering CMS or 10 page dynamic sites for less than $300. That says quite a lot in my opinion. There will always been bad and good, newbie and professional. The field of web design has a small entry curve, however the road to “fame” or I suppose elite professionalism and proficiency is a steep learning curve.

81 posts
  • Has been part of the Envato Community for over 1 year
  • Has collected 1+ items on Envato Market
  • Located in Europe
  • Sells items exclusively on Envato Market
themethoft says

Here’s more sauce for new authors to jump in sooner than later. The market is ripe now. We all have the hunch that we have a good thing going here in ThemeForest. However, nothing proves that better than cold, hard numbers! Now you know the value of being a part of this family.

  1. New files uploaded since Feb 2013 (last 6 months roughly) add up to a whopping $14M in sales! And that includes the big guys as well.
  2. If we leave out the big guys (selling more than $20k per item), the small fish has $7.3M to themselves!
  3. If we leave out the medium big guys (selling more than $10k per item), it still means $5M for the small fish in the pond :)

Other data having little interest for new authors, but to give a general idea as to how the sales compare with all time greats and newest cool kids who will soon be in the big league:

  1. Top 1500 files have raked in $71.2M over all time
  2. Top 3000 files have raked in $84.3M over all time
  3. Top files which debuted this year (having more than ~440 sales AND sales amount of $2k minimum in this period) have raked in ~$8.8M alone!

  4. Top files which debuted this year (having more than ~220 sales AND sales amount of $1k minimum in this period) have raked in ~$11.6M alone!

Enough proof that the marketplace is really getting into action – Come join the ride!!!

563 posts
  • Has referred 10+ members
  • Has sold $40,000+ on Envato Market
  • Has collected 10+ items on Envato Market
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+3 more
LubosVolovar says

Really thanks for that!

81 posts
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  • Located in Europe
  • Sells items exclusively on Envato Market
themethoft says

https://dl.dropboxusercontent.com/u/65276695/ThemeForest_20130812.xlsx

In further analysis, I have collated weekly sales data of the most popular files (~900) going as far back as 1 Jan 2009. Look around the pivot table to track how each file entered and exited the top sales bracket and in which weeks.

More to come later!

5 posts
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pixelinteract says

This is really good info. Thanks for sharing. Would love to see some category stats as to what category or item type sells more than the other.

1612 posts Chris Robinson
  • Located in United States
  • Has sold $500,000+ on Envato Market
  • Elite Author: Sold more than $75,000 on Envato Market
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+10 more
contempoinc says

Some interesting stats fersure

382 posts
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+6 more
pixelgrade says

I like the way you are seeing things.

382 posts
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Sells items exclusively on Envato Market
  • Made it to the Authors' Hall of Fame
+6 more
pixelgrade says

Also, just for out of curiosity, can you tell us how did you gather the data? Scrapping?

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