I genuinely dig the layout, overall aesthetic, and organic type usage, but it feels a bit slapped together and still in the wireframe phase. I think a little more attention to detail (consistent font styling, line-height, padding between elements, more white space overall, etc.) would definitely bring this one up to par as a kickass submission for the contest or just in the store. Right now there’s a bit of a ‘cluttered’ feel to the layout, but that’s certainly something that can be resolved with a bit more effort.
Also keep in mind that industry-specific illustrative elements (like leaves or flowery fonts) narrow down your potential audience to just those people who need those specific types of elements whereas elements that are less specific are more usable by a broader audience. Hope this helps – keep up the good work, looking forward to seeing what you do with this. Cheers!
thanks, I’ll definitely be working on this a lot to up it’s level for the store.