The real question is was there ever Wordpress innovation to begin with?
From an outsider’s viewpoint (outside professional design because i am essentially a painter since 1970) i think there are basically 2 kinds of people, regardless of profession. The innovator and the applier.
The innovator does his art for the love of creativity, the high that comes from breaking new ground. They are usually passionately idealistic and innocent, often geniuses! Unfortunately the herd world of mass buyers is never ready for them. It wants what is familiar and comfortable, something already accepted somewhere else that seems to work. Enter the copiers who are driven more by the financial rewards for what they do. They are admired for their clever and ruthless reading of the market!
I think it is just natural symbiosis. They need each other to keep the wheels turning.
FinalDestiny saidJust came here to agree to this reply! Aaaand…. running back to work
Not even close. No disrespect, but it’s not us limiting ourselves, it’s the big number of clients putting limits on us by buying the same generic look and themes, innovation rarely sells and is appreciated.

I think this is one of the main challenges when building a theme for sale here: striking that balance between innovation/uniqueness and mass-appeal/familiarity.
I am not a ThemeForest author but I do find it disappointing when I see the absolute lack of originality and creativity in the top selling themes. What they do have in common is potential for mass appeal and flexibility.
So, yes, creativity doesn’t get the financial recognition it deserves. But it’s slightly unfair to blame the buyers for it.
Creativity is one of the numerous variables that play a part in the financial success of a theme. The ones on the top spend more time getting as many variables right as they possibly can. No wonder the equation is their favor.
michaelhejja said
The real question is was there ever Wordpress innovation to begin with?
Well if you take notice of certain word press themes 2-3 years back, some of them had their own originality, but in this time of age originality has been taken out of the context of creation. So at the current state that we’re at, is all about duplicating a theme and put it on the market.
joiaco said
From an outsider’s viewpoint (outside professional design because i am essentially a painter since 1970) i think there are basically 2 kinds of people, regardless of profession. The innovator and the applier.The innovator does his art for the love of creativity, the high that comes from breaking new ground. They are usually passionately idealistic and innocent, often geniuses! Unfortunately the herd world of mass buyers is never ready for them. It wants what is familiar and comfortable, something already accepted somewhere else that seems to work. Enter the copiers who are driven more by the financial rewards for what they do. They are admired for their clever and ruthless reading of the market!
I think it is just natural symbiosis. They need each other to keep the wheels turning.
That’s probably the hardest part when creating a theme, it’s not impossible, but the percentage is quite low.
Might be the reason why most theme creators are staying in the safe zone.
nCrafts said
I am not a ThemeForest author but I do find it disappointing when I see the absolute lack of originality and creativity in the top selling themes. What they do have in common is potential for mass appeal and flexibility.So, yes, creativity doesn’t get the financial recognition it deserves. But it’s slightly unfair to blame the buyers for it.
Creativity is one of the numerous variables that play a part in the financial success of a theme. The ones on the top spend more time getting as many variables right as they possibly can. No wonder the equation is their favor.
That’s definitely correct. I believe the striking point would be to think of what business are looking for, and see how one can integrate a new way to make the business interact with the theme, while still maintain the originality hmm..
pjtops said
I think this is one of the main challenges when building a theme for sale here: striking that balance between innovation/uniqueness and mass-appeal/familiarity.
Indeed. Probably a process of asking questions over and over may solve the problem, but who knows…
But of course we can spend our whole time discussing this matter without reaching to a conclusion, while other authors creates themes and still manage to hit the bucket. So thanks for the replies everyone, gonna be doing some more research for theme creations etc.
- Community Superstar
- Item was Featured
- Author was Featured
- Has been a member for 5-6 years
- Won a Competition
- Sold between 50 000 and 100 000 dollars
- Bought between 10 and 49 items
- Referred between 50 and 99 users
- Europe
TF already contains enough variations for the same default structures… but the new files, while nothing new, still sell. That pretty much allows them to be approved and gives a chance for new authors… but in the same time overcrowd the market with the same stuff over & over again.
I wonder if is there an end of it, a delicate solution. Or maybe nothing can be made. Maybe this is the destiny for this type of market. To be a jungle in which you need to fight with all you’ve got, in order to achieve the goal of selling stuff.
Generally… it’s time for wordpress theme authors to find and dig their own character..
Technically.. it’s time to build solid framework.. not just themes… and build fanbase.. not just buyers…

It’s about branding.. This is one of the differences between Wp themes in marketplace and Wp themes which built by one company solely.
Seek for community of loyal buyers (fanbase), not just sales, sales and sales…
And I think, everyone who read this thread should read Joiaco’s previous comment…
It’s true..
Wordpress is just a tool to use for reaching your desires in my opinion the innovation will always be there for those who are good in this domain(I mean graphic designers,etc) cuz if you are a creative person you will always want to create the new thing that people didn’t see already and is different in a way from the other things ,and just keep in mind that “the internet is not around for just even 30 years (I don’t realy know when the internet was invented) but the idea is that the internet is just been born(in my opinion) a lot of things are still to be invented that have to do with the internet ,so I think that in time incredible things will be created,wordpress is just the beginning . 
