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pezflash says

Hi. I’m starting a project with a couple friends, and one of us is going to take care about the online communication strategies & social networks. Can you recommend some interesting books (or blogs/readings) about it?

NOT kind of “Social network for dummies” or something focused on “how to” processes.
Just interesting books to apply marketing strategies to social networks, intermediate / advanced level.

Thanks in advance!
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OriginalEXE says

I would be interested in this too, let me know if you find anything useful.

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LuanMuniz says
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pezflash says

^ Obrigado Luan
Maybe is bit “technical”, but will download to check it out. I’m more looking for conceptual readings. I think it will be easier if i place some examples:

http://www.amazon.com/Whuffie-Factor-Social-Networks-Business/dp/0307409503
http://www.amazon.com/gp/product/0596156812?ie=UTF8&tag=pixelopera-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0596156812

Thanks anyway. ;)

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aleluja says

When I need a book I first look at the Rockable Press.

http://rockablepress.com/books/successful-facebook-marketing

I love them

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WillHerring Staff says

If you’re starting a business, I recommend “The Thank you Economy” by @garyvee.

http://thankyoueconomybook.com

Also, as mentioned above, hubspot has great articles and short ebooks.

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KingDog Staff says

Other than Skellie’s Rockable Facebook ebook and our Twitter up Your Business :) Here are some I’ve read in the past.

Guy Kawasaki’s Enchantment book is good for overall branding that can easily be applied to social media. And his What the Plus! book is all about what he likes about Google+. You may not agree with everything in it, but it’s worth a read. Guy has a good take on what it means to be interesting and genuine while still marketing your brand.

SitePoint’s Online Marketing Inside Out is getting a little long in the tooth now (Published 2009), but it has good sections on marketing through social media.

Although it speaks mostly to general business marketing, you can’t go wrong with the overall message of Duct Tape Marketing.

There’s a lot more out there, but I can only speak to the ones I’ve read personally. Hope that helps :)

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OriginalEXE says

Great links KingDog, thank you very much!

And thanks to everyone else, great help!

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Tamixes says

A great book with some general principles (if you’ve not yet read it)
‘Don’t make me think’
Blogs with some insights (not books, but maybe you could harvest soemthing useful from these):
Social Media Examiner
and from the great google:
‘Think with Google Insights’
‘Google trends’ a search engine that gives you data on current trends

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pezflash says

Thank you all for your links and references. We will review and make a selection. Much appreciated! ;)

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