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novalex says

Hi! My first HTML template just got rejected, but the reviewer’s reason was vague so I don’t know where to start changing it (I don’t blame him, but right now I could use all the help I can get). The e-mail said “Your template does not provide the necessary design quality to compete in the marketplace at this time and it will need significant improvements before it’ll be ready for sale.”

Here are a few screenshots. (the template is supposed to be a modern, minimalist, corporate) http://i41.tinypic.com/35jl1cj.jpg
http://i43.tinypic.com/339pvm0.jpg
http://i42.tinypic.com/2md3o8z.jpg

Any feedback would be appreciated.

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Enabled Moderator says

Moved to item discussions.

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Monkify says
||+520775|novalex said-|| Hi! My first HTML template just got rejected, but the reviewer’s reason was vague so I don’t know where to start changing it (I don’t blame him, but right now I could use all the help I can get). The e-mail said “Your template does not provide the necessary design quality to compete in the marketplace at this time and it will need significant improvements before it’ll be ready for sale.”

Here are a few screenshots. (the template is supposed to be a modern, minimalist, corporate) http://i41.tinypic.com/35jl1cj.jpg
http://i43.tinypic.com/339pvm0.jpg
http://i42.tinypic.com/2md3o8z.jpg

Any feedback would be appreciated.

As a rule of thumb, if the reviewer was vague then you probably have a lot of work to do. Just for future reference.

1. Make sure all of the resources you use (ie. type, icons, etc.) are all free for distribution. I see some custom icons and that font is not standard, but can’t tell if those are free for commercial use or not.

2. Your theme lacks a theme. The name suggests it’s an environmental/aid theme, but the design itself is pretty standard. Seems more like a framework than a full theme.

3. Study your design fundamentals a bit more. There’s some stuff in your design that says to me you’re pretty new to this. Such as justifying the paragraph content (the human eye reads better with aligned-left text). Same issue goes with the headlines for the paragraphs.

4. Could also use some contrast for emphasis on content and division between content. Using dark colors on a dark green doesn’t provide enough contrast for the content to stand out.

Overall.. I’d study design a bit more before submitting again. It sounds harsh, but ThemeForest is pretty strict and you need to have a good understanding of design to get accepted. Even if you are just good enough to get accepted, it doesn’t guarantee you’ll get sales.

Practice more on creating something for a specific need. Sure you can do a general business theme, but you always have to bring something to the table if you’re going to get sales. Sure, a lot of people get sales from generic stuff with no special features, just a lot of features.. But I’d encourage you to aspire for better. :)

Hope that helps and good luck!

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novalex says

@Monkify Thank you for the help! Yes, all icons and fonts are free to use in commercial projects, and have been properly credited in the documentation.

As for the theme, I was going for a simple product presentation type of website. Could you suggest something I could do to make it look more like a complete website instead of a framework?

As for the contrast issue, I should either lighten the highlight (the green section) or darken the text? I am indeed new to this, this is my first complete website i coded from scratch.

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