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Official_sUP says

Hi guys, I just got a soft rejection of this project and I have no idea what the Reviewer is talking about. What do you think? Maybe one of you can help me.

This is the project: https://vimeo.com/69123851

Reviewer’s message: The project is nice and the concept works. But I’m afraid I feel like the typography is lacking a bit. I think the big issue is that the overall project lacks texture. So in many spots it’s a very open and bright white background. Then you’ll have one or two graphical elements and then extremely simple black text with a very basic font. Going for readability, basic fonts work and I don’t have any issues with a basic font. I just don’t feel like your font selection and typography styling/layout really fit well into the overall design. In many cases the typography work feels a bit underwhelming and does not pair well with the higher quality animation work

Look forward for some thoughts, thanks.

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doru says

yes,

that font doesn’t look good to me also.

try searching for a more appropriate font here

http://www.fontsquirrel.com/ or here http://www.dafont.com/

the background looks a little off. that grey is ugly. go for full one color (no gradient) background and change the background colors between scenes.

If you want a gradient, go for a more feathered one, not so visible as in your case (big white spot and just small grey on margins.

other than that looks pretty nice, just a little more work on colors :)

good luck

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Official_sUP says

Thanks Doru, much appreciate.

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