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FRESHFACE
says

For those who say 50-50 is fair… Why the salaries for a top web developer differs from a salary for a top web designer? They should make the same money from your point of view, right?

I think the skill of a designer and programmer should be on the same level otherwise one of them will drag down the other one in terms of sales. Plus it’s not about $ per hour, that should be same for both if both are on the same hypothetical skill level (just for the sake of this argument). It’s more about the fact that developers usually work more hours than designers on a WP theme.

For example here at freshface, speaking hourly, developer work is 80% of the WP project and 20% is designing in Photoshop. So 50/50 would not be fair for us, but it could easily be fair for a high-skill designer and low-skill developer when creating very easy themes.

Nobody can generalize this into a 50/50 dogma, that’s ignorant ;)

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Themico
says

How it can become 50%-50% if designer do only design, and the coder need to:

1) make a HTML template (HTML, CSS , jQuery, responsive layout) – this is a lot of work and require a lot of experience; 2) make a WP theme (so much to do that i even will not list); 3) write documentation; 4) make support and updates.

Are you serious? Then find someone who will agree on that! Sometimes designers are really overestimate themselves. Especially because i see that only some of them try to be creative and do something with their own hands, not only use icons, photos and other graphics made by others.

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wickedpixel
says

Anyway, one must not simply ask for 50%. On this templates I don’t think the work share is that simple. I think a designer and a developer must work together and at the end they will know better how much anyone deserves. A template does not work only with adding decorations on a structure, it’s a complex system that needs thinking time, design adaptation and re-adaptation and support time after the it goes online. Probably the best time to see who deserves what is after one month of sales.

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FinalDestiny
says

I think the percentages should be decided depending on the theme and how complex it is. For an e-commerce theme, 50-50 is simply the worst deal the dev can do.

For a theme that can generate LOTS of sales, if it looks extremely good, then yeah, that could work.

But I’ve seen lots of users asking for 50-50 just because they saw on the forums that rate and they said this is the standard rate on themeforest (LOL).

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TitanicThemes
says

People are selfish and everyone tends to overestimate the skills they have. If you had some top selling html templates the things would be the other way around and they will fight over your 50% offer. To many disputes an to less strait to the point answers for the man.

Keep your chin up mate and stick to 50%-50%. Maybe try to learn some wordpress, with baby steps, but you will see its all worth it in the end.

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digitalscience
says

I think 50/50 is the only way to go. And here’s why: A great design, won’t sell well with out a good developer putting it together. A well developed theme, won’t sell well without a great design. The one can’t survive without the other. Yes design may not take as long as development, but a good designer, has a talent, and talent is few and far between – that’s what he is being paid for. It’s hard to compare design and development, with what they are worth, they are two different worlds.. like comparing left and right brain thinking. Rational and irrational.. finite and abstract. Design is like an emotion, where development is like rational thought, but both are needed together to create one congruent experience.

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Landonw
says

I think 50/50 is the only way to go. And here’s why: A great design, won’t sell well with out a good developer putting it together. A well developed theme, won’t sell well without a great design. The one can’t survive without the other. Yes design may not take as long as development, but a good designer, has a talent, and talent is few and far between – that’s what he is being paid for.

I have to agree here – designing is a really complicated process. Design decides function, so you’ve basically got the ground work laid out. 50-50 is perfectly fair and if you’re undies are in such a bunch about it, just pay someone to do support (the pay would be taken out before splitting, so it’d be fair).

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marcopolo488
says



Don’t you think 50-50 is a little bit not too fair? The WP developer has more work to do, has to ensure compatibility with the latest wordpress versions, with 3rd party plugins, has to code a theme options panel, etc etc.
50-50 does not seem fair, but considering the fact that at least for the most part good designers have to come up with a design that would be attractive enough for consistent sales (and remember, the design has to be unique, and the designers next theme would have to be entirely different) I think it seems fair that he/she gets 50%. Remember, the designer has to constantly keep coming up with innovative designs that he or she has to for the most part create from scratch. Good designers are hard to come by. :)

Been wathing for answer like this!

+10000000000

Some programmers love to degrade design skills, with reason “it takes more skill and time to programe something”, really weird thinking since design process is subjective programing is not, thos its alot harder to make a good design that we satisfy the majority… remember programer cannot sell without good design and good design cannot sell without programer… hmmm wait… no, yes they can not alot but they can :):):) (we are talking about themeforest not plugins :P )

That is why 50%-50% is fair even without html. It isn’t the point of how long it takes you to build it, the design process is an idea…

There are days when I sit at the computer for hours trying to come up with a good idea and in the end I just delete the stuff I came up with because the design does not seem good enough. Designing is a nerve racking process sometimes, as you can’t steadily progress in any direction and have no pre-set steps you can take….

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Themico
says

I agree that design is very complex and creative process. It takes a lot of nerves sometimes, but sometimes it goes very well and you can do a lot of great stuff in a few hours. But of course, to finish a project you need to work very hard.

In the other side, full process of creating a site or a theme consist of 4 main steps:

1) idea and concept

2) design

3) front-end coding

4) back-end coding

5) support and updates

The first and last steps are simplest, but important. The other three are long and require a lot of experience. Hardly you can find a person that can do both front-end and back-end development at a high level. I know what I’m talking about as I’m tried to do all steps together, but have no no big success because it is almost not possible for one person to do all these hard work alone, when there are a lot of people that concentrate on something one. So, my last word is your skills worth nothing if you can’t finish the project. Theme development consist of 3 steps, and you can’t throw out something and call yourself a genius and ask 50% only because you do magic called webdesign.

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digitalscience
says

I agree that design is very complex and creative process. It takes a lot of nerves sometimes, but sometimes it goes very well and you can do a lot of great stuff in a few hours. But of course, to finish a project you need to work very hard.

In the other side, full process of creating a site or a theme consist of 4 main steps:

1) idea and concept

2) design

3) front-end coding

4) back-end coding

5) support and updates

The first and last steps are simplest, but important. The other three are long and require a lot of experience. Hardly you can find a person that can do both front-end and back-end development at a high level. I know what I’m talking about as I’m tried to do all steps together, but have no no big success because it is almost not possible for one person to do all these hard work alone, when there are a lot of people that concentrate on something one. So, my last word is your skills worth nothing if you can’t finish the project. Theme development consist of 3 steps, and you can’t throw out something and call yourself a genius and ask 50% only because you do magic called webdesign.

This would be an expected answer from a developer, who is a logical thinker and a natural problem solver. You are reasoning this based on logic, theories and assumptions to meet the ends of a finite answer. That may seem enough to you, but a designer thinks in an abstract way – where irrationality evokes something more than concrete things – a deeper meaning, something you may not relate to, so you may not understand since it holds no ground in a world of logic and reasoning. This is why designers and developers not always see eye to eye. A designer does not “throw out” a design as you put it, it’s something that comes from talent – a tool of expression, to create a mood or feeling through creativity. It may seem like magic to you, but perhaps that is how you reason it, since it defies your concepts of concrete, logical ideals.

But everyone has the ability to be both logical and creative, it’s just which half of your brain you tend to focus on more, the best would be to create a balance between the two, to appreciate both processes and how they interplay. Think of the 50/50 as paying for the left brain thinker, and the right brain thinker.. the two need to exist to create the overall results you want, to sell a good theme.

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