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Thanks for the replies everyone – I actually own a business that has been producing HTML templates for clients and sending out to lists for over 8 years so I don’t have an issue with what is needed – however the differences between the different outlook clients alone is a total headache – this is why I requested a more clearer guideline on which ones to include – lotus notes is also extremely important when creating templates for business clients – and that is an horrific experience.
Looks like it’s a lot simpler to get accepted here at TF than with real world clients so I’m sure it should be ok for most authors.
Epicera’s advice on inline css and tables is paramount when creating html templates – plus don’t do background images either.
Of course some issues arise with the campaign monitor / mail chimp services (although totally excellent) – they provide unique tags for placing subscriber information etc in to the campaigns sent thru them – how do you provision for the different tags? Or do you leave those out completely? Their tags insert things like the link to the email online, customers name, previous newsletters, unsubscribe links, email address etc etc
Thanks for your input guys – looking forward to a few more answers before jumping in 
Oh and the $5 at campaignmonitor is about the best price I think – for what you get – however it can often fail on some clients (not get results) and take some time – however they actually use the litmusapp for their testing – it’s just a deal between the companies
http://litmusapp.com/blog/campaign-monitor-partnership
Thanks again
NetTuts Article on HTML Email Tips
How to Create/Send HTML Mail
MailChimp Articles and Resources.
AddMe Intro to HTML Mail
Just wanted to say thank you very much to epicera for these helpful links and hope you decide to write a blog post with some more snazzy resources.
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Just submitted an Email Template for review, little teaser here used Campaign Monitor for testing couldn’t beat it for $5! Hope it gets accepted
This is a great addition I well try to make one… 
This is great! 
But the link isn’t working?
doesnt’ have the same space on different versions of outlook
Background images in html emails still make me laugh !
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I’d really love to see some Email templates uploaded to match the theme and styling of HTML templates already sold. It would be nice to be able to get a website template going, and then also get an Email template to match the look and feel of the template! I see its already been done with Atlantica, but I’m really hoping other authors follow suit!
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I’d really love to see some Email templates uploaded to match the theme and styling of HTML templates already sold. It would be nice to be able to get a website template going, and then also get an Email template to match the look and feel of the template! I see its already been done with Atlantica, but I’m really hoping other authors follow suit!
I know that I’m already intending to do this with a handful of my more popular templates… I think it’d be a good strategy for a number of authors who have successful templates to provide this as an additional product.
oh man… I recently made an email newsletter template for a site I’m starting up and it was like taking a wormhole ride back to 1999! tables tables tables, and enough inline styles to choke a horse…. Mmmmm, yummy goodness.
I suppose I might submit a few to this category… (for purely nostalgic reasons)
This category must be hell for all those brought up with the whole css+html combo lol.
For me, it was a trip down memory lane too – but not a good one, it’s a right headache!!
The thing I’m finding is doing the styling on the same page, then doing the inline stuff afterwards. I want to do about 2-3 of these though.
