Hi Collis. I’m looking forward to reading your article on Envato Notes before making any further comment, and I hope the article would help answer some of my questions about the purposes of re-branding and the creation of this new logo. You guys know how to keep it secret, we have no idea about an Envato re-branding till it’s going to be released.
I like the new logo, simple, clean, fresh, nice. Disagree with the comment that the icon and type don’t match, think they work well together, and it’ll fit in better than the current italic version.
I do like the new logo, but I think it needs a bit more development. Also, I’ve seen the old logo and I know it’s meant to be a leaf- I’m not sure someone who sees the Envato logo for the first time will get what it is. It’d be good to show it off in black/white and in small to see if it works like that too.
If the goal is for it to resemble a leaf, I’d tweak the negative space to look a bit more to the old logo
It doesn’t look like a leaf anymore, instead they could’v simply overlay the current icon with a flat color style and it would have looked so much better, here is what I mean:
they could keep their current company logo, yet migrate to the new flat trend. Just my 2 cents.
Just my 2 cents, has Envato ever stated it is in fact a leaf ?
Looks like a BUD opening up to me. Which in essence reflects the growth of Envato