240 posts
  • Member of the Envato Team
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EricSchwartz
Envato team
says

Hello Everyone!

Just a heads up that over the next 12 months, we will be conducting a series of pricing tests across the marketplaces.

Why are we doing this?

We are testing out some pricing changes to ensure they maximize sales, before we roll them out in larger volume. This will provide even more rigor to our pricing approaches with ‘live testing’ to be sure the effects on sales are positive.

It’s important that we get pricing right and optimized for both supply and demand as well as marketplace growth because it’s how we help both buyers and authors succeed!

What will happen next?

We will be testing a small sampling of items from target categories and price points, bit by bit over time. The first of the price tests will occur in ThemeForest, but will not be for WordPress items.

You may notice some items’ prices will go up, some will go down, and others will remain the same. We may also break away from the traditional $5 increments during these tests.

Please note that we will not be publishing these price changes before they occur. The price changes will be temporary and last just long enough for us to collect key information for use in our overall pricing strategy.

To keep these tests as organic and meaningful as possible, please refrain from calling out price changes or posting about your resulting item sales in the forums, or engaging in any other behavior that could unduly manipulate the data. If you have legitimate concerns about your individual items relating to a price change, please bring them directly to Envato support. Rest assured we will be tracking marketplace statistics very closely throughout this entire process.

We understand that price changes have a direct impact on you as authors and buyers, and we truly appreciate your cooperation and patience in accomplishing this important task! These smaller upfront tests will help us to minimize any non-optimal outcomes in the future, and ultimately ensure the marketplace is primed for even greater long term success.

Thanks so much!

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djjeep
says

Thanks for information! I hope, is will be successful decision! 8)

84 posts We are CreateIT. We create IT.
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createit-pl
says

Well, might be interesting :) <sits comfortably and grabs popcorn>

36 posts
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ARGsound
says

Thank you. I think it will be successful.

691 posts SickFlyers.com
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INDUSTRYKIDZ
says

NICE!!!!!!!!

68 posts
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W3Themes
says

Thanks for inforamtion. I hope it will work.

991 posts
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LCweb
says

Could be interesting, let’s see what happens

631 posts Dream big
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pixel-industry
says

Really hope you’ll increase prices of HTML templates :)

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Sonicbyte
says

Thanks for the info

5465 posts The Dude Abides
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CodingJack
says

It would be great if authors who experience price changes could get notified via email about the change.

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