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BrianCoyDesign says

I was curious and by no means is this detailed enough to get to the heart of what sells and what doesn’t but I was curious under what top level categories sold and how much penetration each category had. The numbers below reflect sales (so if it sold 1 copy it counts).

Graphics

Number of Items for Sale: 4,785

Number of Items Sold: 4,191

Percentage chance of selling in category: 87.6%

Print Templates

Number of Items for Sale: 7,043

Number of Items Sold: 6,641

Percentage chance of selling in category: 94.3%

Web Elements

Number of Items for Sale: 2,953

Number of Items Sold: 2,925

Percentage chance of selling in category: 99.1%

Add-Ons

Number of Items for Sale: 1,969

Number of Items Sold: 1,887

Percentage chance of selling in category: 95.8%

Vectors

Number of Items for Sale: 11,789

Number of Items Sold: 9,054

Percentage chance of selling in category: 76.8%

Icons

Number of Items for Sale: 1,321

Number of Items Sold: 1,262

Percentage chance of selling in category: 95.5%

Fonts

Number of Items for Sale: 135

Number of Items Sold: 122

Percentage chance of selling in category: 90.4%

Logos

Number of Items for Sale: 3,071

Number of Items Sold: 1,082

Percentage chance of selling in category: 35.2%

I know that various factors effect statistics such as these and as you look at price vs sales that also plays a part. For example if you put a logo on the marketplace you may only have a 35.2% chance of getting a sale however the sale would be $29 so you could sell less to have success.

Once again I was just curious.

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matu says

How did you work all that out? did you count them all individually or just subtract the amount of none sales from total?

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BrianCoyDesign says

I organized each category by sales went to the last sale to get the total (upper right now displaying) and did the math.

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BrianCoyDesign says

Matu here’s another for you…

Under Web Elements I went into buttons… There are only 2 items that have not sold under this area. Average price is $2-9 each sale.

Chances are if you create Buttons you’re going to get a sale as 99.9% of all buttons sell.

If you then take and average the number of sales (you take the sales of all items add them together and divide by the total number of items)... To much to count now.

But same idea… (661 buttons)

Items Price

207 $2

260 $3

103 $4

66           $5
22           $6
19           $7
2           $8
2           $9

The average price an author can expect for creating web buttons is $3 the math actually comes out to $3.18 so you’d round it down.

Now if you take the average price by the average sales you’d get what typically an author can expect in sales doing buttons based on their commission rate.

Just didn’t have it in my to add together 661 items worth of sales to get the average sales. But you get the idea.

Of course this is all averages individual results would be above or below.

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chrisatlemon says

That’s some great information! thanks for sharing!

This also goes in line with some of the research “quickandeasy” has been doing and a question I asked in another thread a couple of days ago.

So thanks for Answering my question :)

Cheers

Chris

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josweb says

Pheweee! My brains a burnin’! :)

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Rayzong says

wow you are so detailed.. thanks for the information now i know which categories sell best :D

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stefusilviu says

Great thread. Thank you for all informations.

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BrianCoyDesign says

You’re welcome. Honestly I love crunching the numbers just so I can get a better idea of things. Must be why I’m doing UX work for an analytics company.

I of course to be honest just create things that I like to create not based on maybes and what ifs. But it does show what the customers of the marketplace are by type. I’d love to see a persona study on the sites.

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