1959 posts Don't Worry, Be Happy
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FinalDestiny says

This is a bad joke. It’s now become the third price increase in theme forrest. And only a small part of the price increase will also arrive with the authors, because theme forrest just the neck can not get enough … :( I think in a year or two then they cost $ 100 a simple theme. Put 6 !! !!

Indeed, I think the correct price for a theme should be reduced to somewhere around $20. Or even $15, to be competitive. Do you agree?

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Anps says

Partially i do agree with Skipp76, but the price should be for example, simple wordpress theme 40- 55 and huge, 30 different styles+, 30 slider types, visual builders, gazilion plugins, 150$+

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GooseThemes says

Partially i do agree with Skipp76, but the price should be for example, simple wordpress theme 40- 55 and huge, 30 different styles+, 30 slider types, visual builders, gazilion plugins, 150$+

And then suddenly the mighty “top seller of all the time” goes out of the business.

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Anps says

I already stated that they would not, if there sales go down by lets say 60%, since there price is almost 3x higher they would still earn the same or maybe even more and they would have less support.

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digitalscience says

I already stated that they would not, if there sales go down by lets say 60%, since there price is almost 3x higher they would still earn the same or maybe even more and they would have less support.

Indeed, it’s not about sales.. it’s about turnover.. sales are meaningless, it’s about how much is in your pocket at the end of the day – that’s what counts :)

If some themes get priced higher slightly, their sales will drop slightly, but they still make more on turnover.. but what happens is those missing sales go to other authors and they make more.. so everyone wins. Channelling too much exposure to the same files is counter productive.

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Creattive says

could be wrong. with less sales, lower position in top sellers. less exposure. less sales. lower position. less exposure, less sales. lower position, etc.

Anyone asked the big guys if they think their items should be priced higher? I doubt it. even if you think his turnover will be the same. It is also the number of sales that drive more sales to that item. To say, “increase the price 3x, sales will be reduced for a factor of 3, turnover is the same”, is a very simplified thinking.

If avada would disappear from the popular list for one week, do you think it would get up to 1000 sales a week?

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digitalscience says

could be wrong. with less sales, lower position in top sellers. less exposure. less sales. lower position. less exposure, less sales. lower position, etc.

Well that’s how competition works. The buyers will decide which items get sales.

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Creattive says


could be wrong. with less sales, lower position in top sellers. less exposure. less sales. lower position. less exposure, less sales. lower position, etc.
Well that’s how competition works. The buyers will decide which items get sales.

yes. and they did. and now you want to change the price of your competitors to change buyers decision and sales. Think about it

3711 posts Ruben Bristian
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KrownThemes says

If avada would disappear from the popular list for one week, do you think it would get up to 1000 sales a week?

That’s the whole point ;)

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Anps says

Creattive…. actually, this is how most of markets in the world work, laws actually do protect others and set certain protocols to ensure competitive market.

What do you think would happen if Apple decides to now sell iphone at some ridiculous price?

The point is that themeforest has whole in pricing model that allow manipulating, what we suggest works in benefit of all including envato, in the long run with this system people just will not work on it why because they will see what sales and they will know that to achieve this products they need to invest month and month of development and thousands of $ into plugins and add-ons and they will just say its not worth it and what will happen then? That number of items will one day slow down and even halt.

The choice will go away with that the customers. You all have to keep in mind as far as earnings point its all about authors and there process of work not item directly, these are not for example mobile apps so you can risk everything you have to invest in one product that can get millions or billions.

This market is from developers mostly for developers, people that resell there products. And fair price range is the only thing that will differentiate one item from another otherwise again why o why should i buy something that has little for the same price.

I think that envato is aware of all this they are just very reluctant and are waiting for the drop, status quo is good for them now. Guess business is still stable in there eyes its just shifting, for envato is the same if 10 items sell good or 500, we are being affected, but this will not go on forever it will get to saturation point but not on notion of uniqueness.

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