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Creattive says

you are all talking like to you apply other rules than the ones you want to cut down on sales.

If Apple wants to sell their Iphones for a more reasonable price and without their huge percentage of pure winning, wouldn’t be so bad. But they don’t as they don’t want to lose their prestige-image, I guess.

All rules of pricing are the same for each author. Some people took the effort and implemented many plugins in their themes, and maybe got a better price-value ratio than less speced themes. Still, all these “flaws” in the system apply to everyone of you and you could have done the same theme like your competitors if you have invested more time and money in the development.

The better product with the better price gets the sale, that is how a market works. The only difference is, here we cannot set our own prices, but as long as nobody can, then we are all playing by the same rules.

You are talking here about other people’s items, who shall be increased in price or whatever. Nobody of you asked for his own items to be decreased in price to be more attractive for customers, as you see this as the only reason why your products are not so good selling as your competitors. What you do here is just not right in my eyes. Stop demanding from anyone else to cut down on other peoples success, work on your own success.

Everyone on the top list did start with 0 sales, everyone has to live by the same rules and pricing structures. If you think it is unfair that one kind of theme has a much better price-value ratio, then why don’t you go ahead and use this unfairness to your advantage. Maybe it’s not so easy, so it is actually more behind than just the price or whatever.

Maybe some things need change, but stop acting like childs and demanding other peoples items to be made less attractive so that your own items can shine more.

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digitalscience says


If avada would disappear from the popular list for one week, do you think it would get up to 1000 sales a week?
That’s the whole point ;)

No one is suggesting that, we’re talking about a 10% increase.. 50 to 55 or 55 to 60..whatever the case may be. If particular under priced files are selling 3x more than their competitors, even a 25% drop in sales will still keep them ahead sales wise. It’s all about looking at what is selling and what isn’t and balancing the pricing out fairly – don’t we want fair pricing here? Ever felt over priced or under priced?

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KrownThemes says

Some people took the effort and implemented many plugins in their themes

If you were a WordPress developer you would understand why it’s bad to implement many plugins in your themes. If you would also be a developer you would know that ThemeForest is hated in the larger WordPress community mainly because our bloated themes. Again, if you would be a developer you would know that most of the clients who buy a multipurpose madness theme don’t use even half of the things embedded and they have bloated websites which load really slow and a lot of useless code floating around there. If you would be a developer you would understand that this is not about themes or success – it’s about buyer’s education.

Yes, i could work months on a monster theme that will sell. But that’s not the point – it’s against all WordPress guidelines to do so and the thousands of buyers who buy such themes are the most affected, thought they don’t know it.

That’s why monster themes should cost a lot – buyers wouldn’t be so hasty in buying stuff they will never use.

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Creattive says


Some people took the effort and implemented many plugins in their themes
If you were a WordPress developer you would understand why it’s bad to implement many plugins in your themes. If you would also be a developer you would know that ThemeForest is hated in the larger WordPress community mainly because our bloated themes. Again, if you would be a developer you would know that most of the clients who buy a multipurpose madness theme don’t use even half of the things embedded and they have bloated websites which load really slow and a lot of useless code floating around there. If you would be a developer you would understand that this is not about themes or success – it’s about buyer’s education.

True I’m not a developer, I actually have no idea about all this stuff.

But with every post you are talking about something else. First you want to increase the price of bloated themes, to make the pricing more fair in comparison to non-bloated themes. A higher price suggests a higher quality.

Now you are saying these themes are super slow and people only buy this because they have no idea. So what now, increase the price for slower themes? Give buyers the feeling this is worth more, or educate buyers that it is actually worth less?

I actually like the comparison with Apple made by Anps. If apple-buyers would all be better educated, they might buy the same hardware for a fraction of the price and just skip the Apple-Logo.

edit/ you edited your post and added 2 more paragraphs.


Yes, i could work months on a monster theme that will sell. But that’s not the point – it’s against all WordPress guidelines to do so and the thousands of buyers who buy such themes are the most affected, thought they don’t know it.

Honorable opinion, but what has this to do with the market? You know what sells, other people do what sells, if buyers buy it even though it’s crap, well it’s their fault, not the author’s, isn’t it?

The new Mac Pro has a Power Supply that cannot deliver enough power for the 2 GPUs in it, so they are running on a lower clock rate and are significantly slower than their Specification suggests. (I really love the Apple comparison)


That’s why monster themes should cost a lot – buyers wouldn’t be so hasty in buying stuff they will never use.

Still, all rules apply to everyone. If buyers tend to buy slow themes with many plugins, I guess you can try to educate all of them to better spend their money on something else. Or you can make your own monster theme to get buyers and then educate your buyers how to switch off everything not needed to have a fast website and to actually have a faster website than the current topseller.

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Anps says

Sorry for being a bit rude but your thinking is far off, it is not about being in the same rules, why then majority of country apply rules on lets say oil prices? In all markets competitive laws exist that govern price settings to prevent unfairness. Even we were let us to change prices it would kill the marketplace, profit and investment ratio is totally different for example for germany in comparison to some other third world country.

Price structure must adapt and when we signed we didn’t have this kind of options to implement all this, in the end it is fair to everyone till the market crashes, when you start to over blow stuff and make to big of a difference what happens in global markets?

And we do not demand, nobody does we suggest in most cases envato does not react. But they do false advertise since now it is not enough to just be creative and design/code to succeed on themeforest as it was before, now you have to worry on all aspects from dev. to marketing.

The point is we are killing a certain type of products not because people demand it but because they do not have a choice, we sad either completely redo the marketplace to focus more on filtering, searching etc. and stop pointing everything to that most popular list or adapt the prices to move people to other simpler items.

We are just asking to give everybody an option to create. In the end envato demands from us to be more creative and even upon hard rejecting our items on notion of uniqueness in the same time they point us to check the most popular list?

I do not know how it is on sound/music industry but here it is like that.

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VF says

I think it is unfair to post this single thread on “All Marketplaces” forum section. This leads to unnecessary confusion on discussion. Why not individual threads for each marketplace – with some explanation specific about category level?

In the same way, it is unprofessional for Envato to hike the prices on many marketplaces instead of doing it per marketplace basis. This doesn’t sound a strategical increment but feels like “We just need extra money – so we do it”

Atleast glad that this thread doesn’t cover pricing activities of Envato Studio too.

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Creattive says

Sorry for being a bit rude but your thinking is far off, it is not about being in the same rules, why then majority of country apply rules on lets say oil prices? In all markets competitive laws exist that govern price settings to prevent unfairness. Even we were let us to change prices it would kill the marketplace, profit and investment ratio is totally different for example for germany in comparison to some other third world country.

What you are demanding is already in place. A third party that controls the prices – does this sound familiar?

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digitalscience says

In the same way, it is unprofessional for Envato to hike the prices on many marketplaces instead of doing it per marketplace basis. This doesn’t sound a strategical increment but feels like “We just need extra money – so we do it”

I think it was strategic, low priced items up 100% – 50%, highest priced items up 5%, the whole marketplace price increases but those high priced items now look more attractive.

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sandrine17 says

En voilĂ  une bonne nouvelle! Merci pour l’information! ;)

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pixel-industry says

I think that the biggest problem of that huge themes is that many users don’t know that they need one licence per clients, and to be honest some of them don’t care. They practically buy one theme for 30 clients that way… So it’s basically the same – purchasing 30 licences of different themes or 30 licences of huge themes.. If clients would be aware of that they need one licence for every client, sales of that huge themes would drastically decrease. Maybe I’m wrong but we had several inquires about licences and how many licences they need to buy…

Bottom line is that nothing is gonna change. Before there was a trend of 5 – 10000 home pages. We were all against it and nothing changed. Yes, this trend is even worse. But I’m afraid if we want to sell enough to make a normal living we’ll have to adapt as Envato won’t do anything about this. Really sad but true.

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