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massa974 says

Well guys, as a relatively heavy theme buyer, I wouldn’t be against a $4-$8 increase.

But to those who suggest that theme start at $69-$79, I do think it’s a bad idea. (says the man who buys theme, good point.)

I sometimes buy 2 or 3 themes before deciding which I’ll use, and I’m sure I’m not the only one. What do you think will happen if prices increase too much ? Less buying if you ask me.

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UnitedThemes says

Jonathan means that the buyer who buys our themes will save thousands of dollars. So he’s not contradicting anything.

Try to ask for a custom wordpress theme at a web design agency and you know how much money you end up paying, and where will those “companies” buy there theme? Right, from us. So they spend 35$ and ask thousands of dollars to their clients.

And then we also have to do customizations for free or else they will rate our items 1 star for not doing it and start wining that they paid 35$ and want good support for this money :S

I agree with you 100%

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naspos says

If there is any price increase then making quality requirements is a must.

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ILoveThemeforestThemes Recent Posts Threads Started
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ILoveThemeforestThemes says

That’s Greedy. :( Why don’t ye ask Envato to put down their percentage to 50% to 45%.

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gmdpickett says

I have been an active reader in the forums for quite awhile now. This is only my second post. I started a thread about a month ago looking for advice on Wordpress Theme development – and got zero response.

After reading through this thread I now understand why. The web design community as a whole seems to be getting very opinionated and one-sided. I worked in the Tattoo industry for just over a year when I decided to get out of it because of all the in-fighting, bickering and back-stabbing that was occurring. Now I see this same set of issues forming in the web design community.

Seriously people we are all a community and should really start to act like one. There are some of us that are code-killers and can develop amazing things with a little bit of jquery some html and css. There are others that have stupid crazy skills when it comes to Wordpress Theme development. It’s time to stop calling each other idiots and putting down those that don’t agree with your outlook on things.

To date I have only been a buyer on the TF site but have some items in the works to post for sale, if I can get past the Gatekeepers (aka. Reviewers)... :)

I don’t see an issue with raising the fees for a theme even an additional $10.00 – but you really do have to think about what this is going to add to your bottom line over the course of a month. Not to mention it’s human nature that with a price increase there will be an expectation that the themes will be that much better – a 50% increase in price should amount to a 50% increase in value and support.

I realize that support is not ‘required’ for TF authors but as a buyer I always check the comments on a theme before I buy. If there is a lack of response or a cookie-cutter – we don’t offer support for your question – I move on and find a theme from a developer that realizes that support is a value to bring in more business.

I recently purchased a theme and requested some code assistance. I received a response that was basically telling me they wouldn’t help. When I posted back to the comments relaying my issue in clearer words I was told that there would be a fee to fix the problem – a problem that was no fault of mine but was an actual issue with the theme. This theme has produced over $10,000 in sales for the author – not too bad for one theme out of at least 12 that this author sells.

What I am trying to say is – if you want to increase your sales there are those of us out there that utilize TF on at least a weekly basis to find themes for clients. If you’re willing to support us and give ample customer service you can stand out against those that don’t.

I would be more than willing to pay up to $100.00 for a well planned out, documented and supported theme.

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jctodd says

I think authors should be allowed to price their own good. Give the power of a free market to drive innovation at a price that benefits everyone.

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crozer says

I think authors should be allowed to price their own good. Give the power of a free market to drive innovation at a price that benefits everyone.

That’s actually a great idea for us, authors, but an economic bomb to Envato. So it won’t happen.

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StevenGliebe says

I’d love to see a price increase. I doubt a $5 or $10 increase would hurt profits because the themes would still be a bargain. Slightly higher price = slightly less sales (maybe) = same profit = less support burden = more time to make more and better themes = more profit in the end. Yeah?

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starshade says

I think authors should be allowed to price their own good. Give the power of a free market to drive innovation at a price that benefits everyone.

I think this will be a disaster. Quite a lot of authors will price their themes as low as they could, only to get a lot of sales. I wouldn’t be surprised to see some wp themes for sale at $10. How would the other authors feel about it ? They will also be forced to lower the price too to compete with the others or just pull out.

Increasing the theme’s prices is definitely a must and for the moment, I think a $4-5 raise will do.

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KarmaThemes says

Not to mention it’s human nature that with a price increase there will be an expectation that the themes will be that much better – a 50% increase in price should amount to a 50% increase in value and support.

I kindly disagree with you. Price increases are happening due to inflation yearly. The only problem here is that Envato did not care about inflation yet. My bottom line is, I wouldn’t expect more from the butter I buy, the milk I drink or the paper I sketch on just because it increases its price yearly. I hope you can follow my thoughts.

Another point is: there are already lots of authors that plan their themes well, spend days on documenting it and reply to each and every support request. What could such authors possibly do better if it was obligated in order to justify a price increase?

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