Project ideas: "competing with" client hero/feature vs accenting/featuring it

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graphic4444
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Quick food for thought; felt you and others may have some insights:

It’s important that projects feature the client’s video/logo in a way that doesn’t compete visually with what the feature is. And getting that balance correct, is a big part of visual design. Some projects I don’t buy because they have too many extraneous things that compete visually for viewers’ attention (like lots of moving lines outside a video box in 3d space that are too bold, taking away from watching the video in center being featured)...

...while other minor design elements (like sparks in logos, or tiny text that moves or other design ‘bugs’, elements in the corner of a video box, done minimally) do a great job of correctly highlighting the video, without drawing obvious distracting attention away from it. It’s hard to explain what I’m trying to say, make sense though?

Balance is: being creative with great motion graphics elements that make the overall presentation exciting, while not taking away too much from the “center of attention”, which is embedded client videos being featured in frames.

any thoughts on that general idea?

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felt_tips
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What you’re talking about, Ken, is good design! :)

Makes perfect sense to me. Unfortunately, there’s sometimes something of a “quantity” approach here at Videohive. In fact, one of the hardest things to do well is minimalism.

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3dbacks
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...all of this, what customer want, to me looks like, some like orders… I think, only think:) Envato is website to upload something and…that’s that….

actually no orders, no I WANT etc…

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3dbacks
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...if maybe Envato tomorrow, “open” site for customer for desire…

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steve314
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It’s a common mistake you Authors do. Trying to make our templates look beautiful, we forget that placeholders are just to present the footage inside…

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EFEKT_Studio
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Sometimes I make design and don’t care too much if it sells. I have to practice my design skills, since this is hopefully what I will do in my life. Videohive is great, but it can also be a trap sometimes, when you start thinking too much of how customizable for the buyers and stuff like that.

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flashato
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Hey Ken are u speaking about this ? :)

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