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RobbyDesigns says

I know a little about SEO (H1’s, Title, etc) but am wondering about the meta tags. I’ve heard it’s best to use the same meta ‘keywords’ on all pages then optimise pages as per those keywords, however, do I keep the same meta ‘description’ ?

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_rg_ says

I think is better to use different descriptions depending on the content you show on page. The same way you do with title tag.

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bitpub says

Here is my take on the meta tags and description tag:

1. Title Tag The most important component for SEO & Search Engines as it is used in search engine listings. Distill the information into the clearest, most useful snippet while retaining the primary keyword(s) phrase(s) as the first words of the tag.
  • Put it in the sections
  • Keep it short as often only the first 40 – 64 characters are indexed.
  • Must contain the main keyword for the page
  • Make sure it is descriptive and tags the content on the page accordingly.
  • Use as little stop words as possible. (Stop Words = common words like “as”, “the” etc.)
  • You can add << … >> or * … * or keyword :: category :: sitename to help the tile get noticed by human searchers

2. Description Tag Some search engines still use the description tag, displaying it as a text snippet under the clickable text link in the search results. Google usually takes a text snippet surrounding the keyword(s) searched for position(s) in the page text, but on occasion it will make use of it too (e.g site is flash, site apperars in results because of inbound link anchor text etc.)

  • Put it in the section directly under the tag.
  • Limit it to 250 characters.
  • Instead of trying to keyword stuff it, use secondary/alternative keywords to build an accurate summary for the page’s content.
  • If a searcher sees it in should entice him to click on it.
3. Keywords Tag The keywords meta tag is not relevant anymore because of past abuses on it. But still if you have them you might as well use them.
  • Include 10 – 12 keywords that are present in the page text separated by “,”
  • Lowercase the keywords
  • Can include misspelled version of keywords
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RobbyDesigns says

Thanks guys that is a great help; I did know most of that already but wasn’t certain if it still works that way.

@arriba – your avatar blinked, I thought I was seeing things lol

@bitpub appreciate your time spent, excellent post mate

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bitpub says
Thanks guys that is a great help; I did know most of that already but wasn’t certain if it still works that way.

@arriba – your avatar blinked, I thought I was seeing things lol

@bitpub appreciate your time spent, excellent post mate

Glad to be of help :)

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digitalimpact says

I thought I heard Matt Cutts say Google doesn’t use the keywords metatag anymore, for the same reason bitpub mentioned (abuse).

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Enru_Chem says
I think is better to use different descriptions depending on the content you show on page. The same way you do with title tag.

AGREED .

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CreativeMilk says

No google doesnt use the meta tags any more.

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RobbyDesigns says

So am I right to think there’s no point in using meta tags description and keywords any more?

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_rg_ says

you better see this:

http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html

but anyway, we must belive anything that google says?

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