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ATLChris says

OK, another rejection thread. Would love to get your opinion on the theme and what the reviewer said.

REVIEWER :
  • Good documentation.
  • You need to work on above the fold area. It is messy, everything fight for attention. The logo, slider title and the 2 buttons which is supposed to be important for “action” failed to stand out.
  • This is just my advice, you can ignore it if you think you make it right – the papers behind the white background, I understand you want to have something different, but, it just now work well here and it makes me feel it is unnecessary.
  • The contact form, I think there are too much of white space and it is not consistent too. The big bold text below it caused the overall page seems incomplete.

I understand I need to play with the buttons a bit to make them pop. What else do you all suggest? The quote in the footer of each page, keep it or not? The paper look behind the main content area, do you like them, or are they unnecessary as the reviewer says? Also, the reviewer touches on the logo, my question to you all, is should the reviewer even be looking at the logo? That is the one thing everyone changes as soon as they purchase it. I have seen some people that just have [LOGO HERE ] where they logo is suppose to be.

Thanks everyone!

Demo URL : http://simply-business.atlchris.com/

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ATLChris says
And where can we see it to help you? :)

Sorry about that, just added the link to the main post.

Demo URL : http://simply-business.atlchris.com/

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FRESHFACE says

Hey Chris! It looks really great, “but”... You need to add a lot of padding and overall spacing. It looks so much squeezed. I adviced this same sentence several times on similar threads. And guess what. Almost nobody did anything with that. This is the most important part in your case!!!
You used big headings, so you need big space around them, that makes sense. You have got flat white background, so you can use even more space than you think.

Don’t use those stock images in small testimonials box. There is no story behind someones hand or neck. You can make the images bigger in height or use some logos instead (jquery, etc.)

Overall the site seams really wide even if it’s regular 960px. I think you can improve this by mentioned spacing. Maybe you can also try to size-down all fonts if that won’t help.

Personally, I would get rid of that paper on background, seams redundant and not so professional and strict.

The intro dark buttons should be done better… Browse through some css galleries to get some inspiration.

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FRESHFACE says

Oh and are you sure you want Museo there? It’s not really a font for business themes… Business is strict, so the font should be strict. (e.g. like Helvetica)

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jeffeatworld says

I actually liked teh Museo font but that’s an excellent point – depends who your potential buyer is. Perhaps using Helvetica will make it much more strict in terms of your css and system fonts etc.

On to the actual website:

I like it, I really do. You can’t be very far from getting this accepted. The reviewers have already pointed out the obvious but I do still think that pleny of whitespace and padding everywhere, will make your site soooooo much clearer.

If you can do something about the logo/slider/buttons being so close that would be a huge bonus. Try a different colour for those buttons they look a bit like they “don’t care” whether you click them or not lol.

Otherwise, this is pretty good effort, I’d really love to see the final version.

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ATLChris says

Thanks everyone, I am going to work on this today and push some changes live in a few hours.

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simonbouchard says
Thanks everyone, I am going to work on this today and push some changes live in a few hours.

Add white space, padding, pop the buttons and you’ll be in business, for sure, your template is really good.

Cheers!

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ATLChris says

OK, just made some changes. I switched up some of the stock photos, re did the buttons all together, and adjusted spacing and padding through out.

What do you all think.

One thing I wanted to point out is the color scheme. I have developed this theme so that any of the colors can be changed right in the admin panel. So if a user wants to change the blue box they can, if they want to change the red buttons, they can. All in the admin panel no Photoshop needed, and no limits on colors!

http://simply-business.atlchris.com/

Thanks!

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simonbouchard says

Again, more padding….. The theme is squezzeeeeeed…

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FRESHFACE says
Again, more padding….. The theme is squezzeeeeeed…

I. Can’t. Breath. Urgh, urgh.. :D Just kidding Chris :) It looks much better now, those red buttons are nice and action friendly enough.

Really, get rid of that paper texture on background. This may be interesting, but it won’t bring more sales, rather opposite. Your goal is to make as much buyers satisfied as possible. Imagine a buyer who says: “Nice template, but I don’t like that paper thing on the bg, not very professional like my super-big company, so let’s move on another template.” And believe me, the number of buyers who will say this more than “I really like it, it’s really unique with that paper thing on the bg” will be surely higher.

+1 on getting rid of that Museo. It’s overused and overrated font. Don’t put there Helvetica, but try to find some nice font which will go with the body text and you can embed it with cufon. You can also experiment with letter-spacing which can give you some unexpected results, even with boring fonts such as Arial Bold. Museo is also quite wide, so this would also helped with that overall “squeeze issue”.

The biggest need for padding is around body container. It needs like 10-20px plus to the left and right side. The text now seams really really close to the border of that container and that’s wrong. But keep the size still at 960px!!! This means you will have to narrow other elements of course. This body padding could be even bigger on page templates where is literally no space between text and border of body container.

I made a little image how it should look:

On the picture, there is 20px+ padding which maybe is much, but I would try that first personally.

Please post here another update, I am curious how this will turn out :)

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