59 posts
  • Has been part of the Envato Community for over 5 years
  • Has collected 10+ items on Envato Market
  • Sells items exclusively on Envato Market
  • Located in United States
Smack3 says

I hate to play devil’s advocate here but I have noticed a few things on the marketplaces and I’ll deal with them here.

Accepted or Rejected: Well people constantly say that files here have to be of superior quality to be accepted. I’m on the fence about that because there are numerous files that look like they were drawn by a 6 year old (I won’t name names) and even though they don’t have any sales, nevertheless they were accepted. This takes me to my next subject.

Sales or no sales: Let’s take a look at someone who has great files and has lots of sales.

Webtreats: Now this author has a boatload of sales but is it because they have great files or is it because of marketing… or does it have to do with something entirely different?

Now let’s look at an author will hardly any sales:

m2Designs: This author has some great files. Some of his files are better than any I’ve seen from the top authors here but yet he has hardly any sales.

This begs the question. Why do the same authors, week after week make the list of top authors?

Here are some answers I’ve come up with but am confused about at this point:

A. The top authors are superb marketers… which I highly doubt because even the top author Kreisi can’t have the resources it takes. Then again, some people are just… how can I say… exceptional people. If does have to do with marketing though, I’d love to know what they’re doing.

B. Is it because the top authors primarily produce files in the most popular of the marketplaces; themeforest? Very possibly.

C. Does it have something to do with where envato is focusing their SEO efforts? Or better yet, is it because these authors have some sort of ties with envato?

D. Is it because they product quality files? This is the least likely of the reasons. There are tons of very high quality files on the envato marketplaces that fit inline with what people buy, some of which have never even seen a sale. Why is this? It’s hard to understand why this is if envato is focusing its marketing efforts equally and fairly.

E. Is it because of author exclusivity? I highly doubt it since the majority of authors here are exclusive.

The point is that we are encouraged to become exclusive authors, which means that we can’t put our files anywhere else. Now do I want to spend hours, weeks or even months on a project to put on envato as an exclusive author that bares the same quality and originality as the top selling files here just to see it sell maybe 30 copies at $20 each on average… while at the same time I’m giving 50% to envato and my files can’t be sold anywhere else? I don’t think so.

I think it would be great to sell on envato but there’s just something not right.

Let’s look at it a different way. If you were to own a marketplace like this but you also had your share of in-house designers, developers or whatever. Depending on what type of businessman you were, you might want to…. fill in the blank?

I have my own thoughts on this subject but I’d like to hear what others think about this.

377 posts
  • Has been part of the Envato Community for over 6 years
  • Located in Argentina
  • Has sold $10,000+ on Envato Market
  • Had an item featured in an Envato Bundle
+3 more
360Degrees says

I do not understand the point of this thread.

277 posts
  • Has been part of the Envato Community for over 5 years
  • Has sold $10,000+ on Envato Market
  • Sells items exclusively on Envato Market
  • Has referred 1+ members
+2 more
girlscancode says

Yeah, I know what you’re saying, I read on the underground internet that Kriesi is actually married with a cousin of an uncle of the best friend of the themeforest manager, this could explain the tie they have! :)))

Now seriously: A. I don’t think is very elegant to give these authors as examples here in the forum

B. I think you should concentrate more on designing and less on global conspiracies

C. If you think that authors with high sales have the same skills as authors with low sales, you really need to grab a design manual and read read read, this is how the “eye for design” is formed.

D. I know many designers who I deeply admire, but they wouldn’t stand a chance here. This is because of the style – Themeforest/grapchicriver require you have a style that appeals to the masses, a more “commercial” style. This is why an artist with a much too personal style has no place here (he wouldn’t get accepted). It’s nothing wrong with that because many people look for this exact type of designer, I wish I was one, maybe you are too!

E. My personal opinion is that even if author X doesn’t “deserve” the 1’st place in a marketplace, it certainly deserves to be in top 10. This is just a matter of my taste.

It’s just my opinion, don’t take it personall. Gabi

809 posts
  • Has been part of the Envato Community for over 6 years
  • Has referred 500+ members
  • Has sold $10,000+ on Envato Market
  • Has collected 10+ items on Envato Market
+2 more
matu says

I had to laugh after reading this…. sorry no flame wars but I think you are worng and right.

Wrong that there is no favours done here with authors but right in the fact it is to do with marketing and I have to say I make a nice income of successful authors with referals, so I guess you could say it is to do with marketing but not all authors have to market themselves.

554 posts
  • Has been part of the Envato Community for over 4 years
  • Has referred 1+ members
  • Has sold $1,000+ on Envato Market
  • Has collected 1+ items on Envato Market
+2 more
Shaktal says

Hey,

I’m not entirely sure why there are certain authors who’s files make a huge volume of sales (if I did then I’d be one of the top authors ;) ); however, these files are always good (not always technically difficult to produce, but high-quality design). Besides, this happens in any system, which is why certain manufacturers begin to rule markets (for example nVidia and ATi are the main GPU manufacturers), so I think it’s highly unlikely this could be stopped in this system.

Also, a lot of people who buy from these sites arrange the files in order of those that have the most sales (sometimes the most ratings), this is because many people think that because something has been purchased many times, it must be good, this is not always true of course, but does hold true a lot of the time. This is one thing that encourages the same authors to be consistently high sellers.

Yes, you are right that the highest sellers are on the busiest marketplaces, but again, this is something that is always the case, if you set up a market stool in an empty square, you aren’t going to make much money, but if you set it up in a busy square, you are much more likely to accumulate sales.

I don’t think there is a big problem with the way Envato has designed it’s marketplace system, it works very well, and although it does help those at the top to stay at the top, it is possible to be a new user and still make a huge number of sales.

59 posts
  • Has been part of the Envato Community for over 5 years
  • Has collected 10+ items on Envato Market
  • Sells items exclusively on Envato Market
  • Located in United States
Smack3 says

Also, a lot of people who buy from these sites arrange the files in order of those that have the most sales (sometimes the most ratings), this is because many people think that because something has been purchased many times, it must be good, this is not always true of course, but does hold true a lot of the time. This is one thing that encourages the same authors to be consistently high sellers.

Very true, I even do that myself.

@girlscancode: it’s not a global conspiracy when it happens all over the world. Just look at the credit card industry lol. And don’t worry, I’m a very receptive person so don’t take offense much.

Some things I just don’t understand.

Designers are reviewers: What is this? If that’s not a conflict of interest, I don’t know what is. They also create a sort of catch 22 just like becoming a SAG (Screen Actors Guild) member. You have to be in a movie to be in SAG but you have to be in SAG to be in a movie… in general (although there are workarounds). This review process needs some work before it can fully be non-biased.

I’ve yet to come up with a short non-biased solution. You can do a rating system for approvals but you would need at least a few thousand votes to be considered a non-biased opinion what with people using VPNs and such to do multiple votes on their own items on a system that detects IP addresses.

Yes I’m sort of a generalized skeptic which means I’m skeptical of nearly everything. I just need some convincing ;)

21 posts
  • Has been part of the Envato Community for over 5 years
  • Has referred 1+ members
  • Has sold $10,000+ on Envato Market
  • Has collected 100+ items on Envato Market
+2 more
Atom-Design says

D. I know many designers who I deeply admire, but they wouldn’t stand a chance here. This is because of the style – Themeforest/grapchicriver require you have a style that appeals to the masses, a more “commercial” style. This is why an artist with a much too personal style has no place here (he wouldn’t get accepted). It’s nothing wrong with that because many people look for this exact type of designer, I wish I was one, maybe you are too!

E. My personal opinion is that even if author X doesn’t “deserve” the 1’st place in a marketplace, it certainly deserves to be in top 10. This is just a matter of my taste.

Agreed. I think people have a different point of view and style of the item shouldn’t be the reason for rejection as long is style the only problem. Author should have a chance of selling his design.

567 posts
  • Has been part of the Envato Community for over 5 years
  • Has referred 10+ members
  • Has sold $10,000+ on Envato Market
  • Has collected 10+ items on Envato Market
+4 more
iamdok says

The momentum you see from the top sellers is made up of a few things, which are universal accross the marketplaces.

The top selling files are promoted more than other files, which obviously makes them more likely to sell again, even if a similar or better version is submitted later by another author. The “it’s sold many times so it must be good” applies here too.

Envato promote the top selling files / authors on their other sites / blogs. Many times this takes the form of author interviews, best items round up or how to’s, using said author or file as a good example.

There is nothing wrong with either of these and obviously both of these are great from Envato’s point of view because the top selling files are pushing sales (read revenue) for envato and bringing traffic and encourage new authors to sign up after seeing the “potential” or being an author at envato.

So the sometimes unflinching momentum of the top selling files and authors is a result of these things. Obviously the files and authors in question have to be great, but there is also a combination of many other factors (marketing, timing, demand, general appeal,...).

So having a top selling file or being a top selling author is not reserved for the best of the best, but once you get there, rest assured it will be easier to remin there than get there because all of the above mentioned helper factors kick in.

59 posts
  • Has been part of the Envato Community for over 5 years
  • Has collected 10+ items on Envato Market
  • Sells items exclusively on Envato Market
  • Located in United States
Smack3 says

I understand the logic behind why one thing would sell better than another. It’s just like, when a new company starts up like this, there seems to be just a little window for people to become the best and then it’s extremely hard to get to the top. That’s business though and I understand that.

There are just so many things that I want to do and I’m actually just looking for a community that I can get involved with, get to know some people and maybe find a business partner, some friends, etc. This is sort of the true reason for my posting even though I still have my doubts about most things.

Being pessimistic about things may not be the best way to get introduced into a community but I’m still getting a feel for this industry after a year and a half. My profile says since 2005 but it’s been a “on the side” thing till mid 2009 when it became full time. Since then I have spent nearly the entire first year doing research and trying to find a place to get grounded and find a focus because I have a habit of being all over the place and it’d be nice to actually be committed to one or two things and grow some success there before moving on to something else.

I’m a designer FYI and I’ll point out that I am actively looking for a new partner for various reasons. With this new business partner, I’d like someone who’s mainly a developer with some business sense. I actually have an idea for a new niche business but we can discuss that later to people who are interested.

See I have all these different ideas and goals that my focus is broken. I find myself researching and reading stuff online more than actually working towards something. Some of the things I want to do are:

Participate on envato Run a couple of different businesses Participate on other marketplaces Participate on every interesting forum I can find Host a popular blog (or actually I tried to host 4 blogs simultaneously on my own). Participate on every other marketplace for designers out there. (Can this be dangerous do you think?) Search on job boards and freelance job boards Use crowdsourcing sites (This one I haven’t done much cause it’s degrading IMO .)

All of these thing I want to do and all while only being a one man operation so it’s a bit overwhelming which is probably why I haven’t seen any real success thus far in my career.

Anyone kind enough to help me find a focus and get grounded on one thing, I would greatly appreciate it.

How many different forums, blogs, communities do you participate in? How many websites/businesses do you maintain on your own? Is it better to find just a couple of places to be strong in and stop researching so much that diverts the mind from doing what needs to be done. (In this google is my enemy.)

Basically I’m a little confused at this point in my career and I apologize if I sound too depressing or whatever but I’m reaching out to a community for the first time after a year and a half of marginal success at best, so I think it’s time to get some help and advice from people who are actually successful in life.

567 posts
  • Has been part of the Envato Community for over 5 years
  • Has referred 10+ members
  • Has sold $10,000+ on Envato Market
  • Has collected 10+ items on Envato Market
+4 more
iamdok says

Can’t say I’ve been successful, but I can say that by the sounds of things you are too scattered (though you seem to recognise this yourself). My advice to you is to concentrate on One thing for a longer period of time, try to avoid multitasking.

I understand and also experience what you are talking about, the desire to be active in many fields simultaneously, but its not possible. Well it is, but your penetration in any one field / area is very limited as a result – and will never be enough to become a leader / success in any one area.

Many of the success stories, either on Envato or elsewhere begin with lots of hard work and more often than not, specialisation. Find one area in particular that you are interested in and devote all of your attention / energy to that area until such time as you are an authority on it.

If you need to dabble in supporting technologies, then do so, but only to the extent that is required to support your primary area and no more. (I would even leave this dabbling until later too). You will probably be surprised how quickly you can be up to spead with a certain technology if you give it all of your focus. Cut back on your expenses and remove some of the financial pressures on yourself and then spend a few months solidly cramming your head with new knowledge skills. (huge resources out there in all web areas / technologies). Then come out blasting, do some great work, develop your personal style, get a client or two, get a partner who complements your chosen area and take it form there.

Helpful Information

  • Please read our community guidelines. Self promotion and discussion of piracy is not allowed.
  • Open a support ticket if you would like specific help with your account, deposits or purchases.
  • Item Support by authors is optional and may vary. Please see the Support tab on each item page.

Most of all, enjoy your time here. Thank you for being a valued Envato community member.

Post Reply

Format your entry with some basic HTML. Read the Full Details, or here is a refresher:

<strong></strong> to make things bold
<em></em> to emphasize
<ul><li> or <ol><li> to make lists
<h3> or <h4> to make headings
<pre></pre> for code blocks
<code></code> for a few words of code
<a></a> for links
<img> to paste in an image (it'll need to be hosted somewhere else though)
<blockquote></blockquote> to quote somebody

:grin: :shocked: :cry: Complete List of Smiley Codes

by
by
by
by
by
by