One of my clients is using SEO -optimized page names. For example instead of the feature page URL being: http://www.widgetcorp.com/features.php or (even better): http://www.widgetcorp.com/features it’s going to be: http://www.widgetcorp.com/free-widgets-britney-spears.php
OK, I added the “britney spears” part.. but you get the idea, which is to stick keywords in the page title and the url. I’ve never seen any “respectable” website do this, but obviously if your whole commercial strategy relies on SEO it might make sense…
The thing is, I don’t know much about SEO but I do know that there’s a lot of myths going around. And I also know that doing this makes your website look like one of those “hypnotic marketing” websites which is all about SEO and repeats every keyword 10 000 times (as in: “sign up free”, “log in free”, “click this button to close this window… for free !”, etc.).
So my question is: is there a real SEO value to doing this, or should I advise my client to use “real” (or at least more descriptive) page names ?
It just might increase your clients chance of displaying that url with Britney spears to someone who was searching ‘britney’ higher than the url which was using just a short tag.
you see what i mean.