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Bedros says

What do you think friends?

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Ivor Envato team says

What do you wanna know exactly?

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Bedros says

Hi Ivor , thanks a lot for the reply.
I wish to hear some thoughts about the choice of the font families , do you think it plays a crucial role when it comes to selling/buying templates/themes.

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mikedidthis says

Hi Ivor , thanks a lot for the reply.
I wish to hear some thoughts about the choice of the font families , do you think it plays a crucial role when it comes to selling/buying templates/themes.

Font selection is massively important for selling and purchasing themes. Have a look through the ‘rejected’ theme threads, 75% of the time its to do with font choices, mixing the wrong typefaces / families.

Can I ask what your wanting to achieve. If you simply want to know ‘Can I use any old font in my designs’ sadly the answer is no.

Tuts has a nice article: http://webdesign.tutsplus.com/articles/choosing-the-right-font-a-practical-guide-to-typography-on-the-web/

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Bedros says


Hi Ivor , thanks a lot for the reply.
I wish to hear some thoughts about the choice of the font families , do you think it plays a crucial role when it comes to selling/buying templates/themes.

Font selection is massively important for selling and purchasing themes. Have a look through the ‘rejected’ theme threads, 75% of the time its to do with font choices, mixing the wrong typefaces / families.

Can I ask what your wanting to achieve. If you simply want to know ‘Can I use any old font in my designs’ sadly the answer is no.

Tuts has a nice article: http://webdesign.tutsplus.com/articles/choosing-the-right-font-a-practical-guide-to-typography-on-the-web/

Friends , please excuse me for not being so clear.

The question is , let’s say I have two perfectly designed templates/themes.
One uses a Serif font, and the other one uses a font from the Sans-Serif family something like Verdana.

Which one is luckier when it comes to sales.?
What do you think..?
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Ivor Envato team says

do you think it plays a crucial role when it comes to selling/buying templates/themes.

Of couse it does! Is not about Serif vs. Sans-Serif in fact they work really well together if you choose the right typefaces. Just so you know there are plenty more typefaces categories out there: slab-serif, script, etc etc.

A website, flyer, billboard, etc are informational in nature, thus the typography plays a huge role, if not the most important role.

You should read more about font pairing: http://webdesign.tutsplus.com/articles/typography-articles/a-beginners-guide-to-pairing-fonts/

I also use http://typecast.com to play with typefaces and look for the perfect match. For example I really like this one: http://ivor.bz/A9Wy (Proxima Nova Semi-Bold + Droid Serif) or the other way around http://ivor.bz/c0H0

Take a look here as well: http://webdesign.tutsplus.com/category/articles/typography-articles/

PS: Proxima can’t be used in commercial themes.

I hope that helps.

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Ivor Envato team says



Hi Ivor , thanks a lot for the reply.
I wish to hear some thoughts about the choice of the font families , do you think it plays a crucial role when it comes to selling/buying templates/themes.

Font selection is massively important for selling and purchasing themes. Have a look through the ‘rejected’ theme threads, 75% of the time its to do with font choices, mixing the wrong typefaces / families.

Can I ask what your wanting to achieve. If you simply want to know ‘Can I use any old font in my designs’ sadly the answer is no.

Tuts has a nice article: http://webdesign.tutsplus.com/articles/choosing-the-right-font-a-practical-guide-to-typography-on-the-web/

Friends , please excuse me for not being so clear.

The question is , let’s say I have two perfectly designed templates/themes.
One uses a Serif font, and the other one uses a font from the Sans-Serif family something like Verdana.

Which one is luckier when it comes to sales.?
What do you think..?

That is a subjective question, is like asking: What color would sell more: green or orange? If you feel good with sans then go for it, if you feel better with both then feel free to do so.

You won’t find an answer to that question.

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Bedros says

Thanks Ivor for the very useful links.

I think I had a little rush when opening the thread , I should be more clear

It was all about the font preferences of the buyers , I mean , about which font-family(ies) they want to see more on the templates.

Serif heavy design has the same luck as a Sans-Serif heavy design when it comes to sales..?

Yay , I finally asked my question :)

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gbs says

Thanks Ivor for the very useful links.

I think I had a little rush when opening the thread , I should be more clear

It was all about the font preferences of the buyers , I mean , about which font-family(ies) they want to see more on the templates.

Serif heavy design has the same luck as a Sans-Serif heavy design when it comes to sales..?

Yay , I finally asked my question :)

Hard to find a correct answer to your question :). I think it’s not about Serif or Sans specifically but how they get on well together to make the whole aesthetic structure of the theme. Actually when I buy a theme on TF, I look at the functions, the back panel and the support side of the theme more. Because I know if I don’t like the typeface, it’s much easier to change the fonts in some lines of code – rather than to change the functional structure of the theme. Just don’t use too many fonts on a theme, I think so :).

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pezflash says

Make both versions.
I used this idea on my latest template and is working fine for users, as they see 2 different styles within the same file. Target 2 different markets on each one and you will get more people interested. ;)

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