I don’t use slideshows on any of the 40+ sites I manage yet most every theme on here often features a slideshow as the hallmark of the design. I find myself buying awesome themes on here then immediately removing any slideshow components to create a static homepage.
The problem with slideshows is that users don’t interact with their content and instead of delivering a great experience to the end user, often they receive a confusing, negative experience.
Study of static slideshow on ND.edu:
“Feature are not randomized. New items go into position one and typically fall off the end. However, sometimes newer items are pulled out of rotation before older, and other times older items are returned to position one.
Homepage visits: 3,755,297 Percentage that clicked a feature (slideshow item): 1.07%" (1)
Think about that for a second, 3 million visits and just 1 percent of visitors clicked on a slideshow item.
Want even more proof? Usability drops even further when you have an autoforwarding slideshow
Nielsen Norman Group published the following conclusions from a UX study of auto-forwarding slideshow pages:
“The user’s target was at the top of the page in 98-point font. But she failed to find it because the panel auto-rotated instead of staying still.”
” Auto-forwarding causes many usability problems:
- Moving UI elements usually reduce accessibility, particularly for users with motor skill issues who have difficulty clicking something before it’s taken away.
- Low-literacy users often don’t have enough time to read the information before it’s removed.
- International users also read more slowly if your site is not in their native language, and thus won’t be able to understand a panel if it’s displayed only briefly.
- The probability that users will spot the item they want is drastically reduced when only one thing is displayed at any given time; in the Siemens example, the discount deal is visible only 20% of the time.
- It’s just plain annoying for users to lose control of the user interface when things move around of their own accord.”
TLDR: Please, focus on other design elements rather than slideshows.
Only 1% , interesting research. Can you please give us more information for this research any source? Btw thanks for info.
Homepage visits: 3,755,297 Percentage that clicked a feature (slideshow item): 1.07%” (*1) Think about that for a second, 3 million visits and just 1 percent of visitors clicked on a slideshow item.
I disagree, my google analytics state over 40% click on mine.
I think it depends on what websites you manage, but most retail sites will have high percentages while corporate sites will most likely have only a few percent.
All our themes come with the options to choose between sliders or have none.
I do agree that if a theme offers a slider for the homepage, there should be an option to turn it off if not required.
In our latest theme, we even show a version with no slider on the homepage for this reason.
More should do this.
It’s better to include sliders and allow the user to remove them. The buyer should easily be able to visualize how the website would look without a slider.
I don’t think any author here will consider removing their sliders any time soon.
It’s better to include sliders and allow the user to remove them. The buyer should easily be able to visualize how the website would look without a slider. I don’t think any author here will consider removing their sliders any time soon.
Well, I don’t use a slider in my newest theme (it’s a real estate niche, though). Completely agree with OP that sliders harm usability and are overused.
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Great thread; very important topic. And I agree. Now, deciding whether or not to even include a carousel or other rotator in your theme is tricky. On the one hand you want to provide your customer with the option to use it or leave it out, but on the other hand your customer is just like any other client and likely does not know why they should or shouldn’t include it.
If you’re working on a site for a client, you’re the one directing the design and content based on UX and user data insights, etc, so you would probably leave it out all together. But when we’re selling a product to the masses, maybe we can’t go about that the same way. Educating them about it first and then giving them the option is probably the best solution here.