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tolusonaike says

I had to help a client fix some issues he had with a themeforest theme and i was amazed at the over functionality of the theme. It was basically 5 websites in 1 with infinity theme options.

I decided to cruise themeforest and saw quite a few themes with the tagline “the last theme you will ever need”.

My question is why does Envato allow infinity-in-1 themes when you can technically only use it for one website (except maybe you buy an extended license?) Meanwhile, leaving the client stuck with the performance load,bulk and complexity of an infinity-in-1 theme.

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Gareth_Gillman says

Lots of authors have been saying this for ages, it’s about time some buyers realised it, these themes may have 20,000 options but they are going to make your website slow and just be a pain in the ass to manage.

I only buy single use themes as my clients don’t want or need 20 different homepages, 30 portfolio pages and 30 blog pages.

Unfortunately buyers and authors are both to blame, buyers wanting more and more options with their theme “I want your theme to do xx” even though it was never intended to work… Buyers leave 1 star reviews if the author won’t add the feature so authors kept adding more features.

I have used probably 10 of the most popular themes on Themeforest and 9 of them were slow, cumbersome and any amendments to the site required a lot of editing, WordPress was built to be flexible and easy to use, and these “multi-themes” aren’t.

Small, easy to manage, one use themes are the way to go imho

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Smartik says

I agree with you and with @Gareth_Gillman. Here is a thread I’ve started some time ago. http://themeforest.net/forums/thread/ok-its-over/134570

Sadly too many buyers are looking for monkey code, not for quality. :(

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owwwlab says

From author viewpoint, at the end of week nothing can beat 300+ WordPress sell!

In other hand I think customers use these themes for multiple websites ( by purchasing multiple regular license) because :

-They exactly know what they will get

-They are familiar with the theme and support quality

So it’s a trade off but I think the worst thing about multipurpose themes would be sacrificing the design for having more and more features and variations. Eventually they will become a gigantic framework which you can do anything but really nothing good enough.

And by the way is n’t “The last theme you will ever need” a bit annoying? I mean then exactly what are other authors doing? I think the first aspect of a theme is the design and there is no end and ever in that.

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pixelgrade says

It’s just theme porn :) Plain and simple

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tolusonaike says

Yes, its a shady area but this is not only a buyer problem. I think Envato can do something to help here without polluting the supply/demand dynamics.

I think Envato can play a role by making sure features added to a theme are directly related to the theme. If i build a real estate theme, my features should be related to real estate. There are already several plugins that do galleries, portfolios and shortcodes etc very well already. And i think there are already a few plugins that handle theme plugin dependency pretty welI (Envato can help with this as well).

I have never run a business like Envato so i cant imagine the realities of it. But i just feel somewhere down the line, Envato started “allowing” their sellers to compete on quantity instead of quality.

I guess because quality is hard (and not obviously profitable in the short term).

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ThemeBeans says

Yes, its a shady area but this is not only a buyer problem. I think Envato can do something to help here without polluting the supply/demand dynamics.

I think Envato can play a role by making sure features added to a theme are directly related to the theme. If i build a real estate theme, my features should be related to real estate. There are already several plugins that do galleries, portfolios and shortcodes etc very well already. And i think there are already a few plugins that handle theme plugin dependency pretty welI (Envato can help with this as well).

I have never run a business like Envato so i cant imagine the realities of it. But i just feel somewhere down the line, Envato started “allowing” their sellers to compete on quantity instead of quality.

I guess because quality is hard (and not obviously profitable in the short term).

Envato/ThemeForest won’t do anything if they’re making bank off of these kinds of themes (which they obviously are). If I remember correctly, there used to be a rule against selling multiple themes within each other – which is now a pretty common practice. Let’s just call it “multiple versions” instead of “themes”. In the end, it’s hurting everyone and I think the marketplace will dilute to just the themes that are mega-sellers. Niche themes (which is everything not considered “Multi-Purpose” nowadays) will be out the door soon.

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tolusonaike says


Yes, its a shady area but this is not only a buyer problem. I think Envato can do something to help here without polluting the supply/demand dynamics.

I think Envato can play a role by making sure features added to a theme are directly related to the theme. If i build a real estate theme, my features should be related to real estate. There are already several plugins that do galleries, portfolios and shortcodes etc very well already. And i think there are already a few plugins that handle theme plugin dependency pretty welI (Envato can help with this as well).

I have never run a business like Envato so i cant imagine the realities of it. But i just feel somewhere down the line, Envato started “allowing” their sellers to compete on quantity instead of quality.

I guess because quality is hard (and not obviously profitable in the short term).
Envato/ThemeForest won’t do anything if they’re making bank off of these kinds of themes (which they obviously are). If I remember correctly, there used to be a rule against selling multiple themes within each other – which is now a pretty common practice. Let’s just call it “multiple versions” instead of “themes”. In the end, it’s hurting everyone and I think the marketplace will dilute to just the themes that are mega-sellers. Niche themes (which is everything not considered “Multi-Purpose” nowadays) will be out the door soon.

And your point is my wonder. Multi-purpose themes for a single purpose (and license) with multi-purpose baggage,errors, and speed.

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ThemeBeans says



Yes, its a shady area but this is not only a buyer problem. I think Envato can do something to help here without polluting the supply/demand dynamics.

I think Envato can play a role by making sure features added to a theme are directly related to the theme. If i build a real estate theme, my features should be related to real estate. There are already several plugins that do galleries, portfolios and shortcodes etc very well already. And i think there are already a few plugins that handle theme plugin dependency pretty welI (Envato can help with this as well).

I have never run a business like Envato so i cant imagine the realities of it. But i just feel somewhere down the line, Envato started “allowing” their sellers to compete on quantity instead of quality.

I guess because quality is hard (and not obviously profitable in the short term).
Envato/ThemeForest won’t do anything if they’re making bank off of these kinds of themes (which they obviously are). If I remember correctly, there used to be a rule against selling multiple themes within each other – which is now a pretty common practice. Let’s just call it “multiple versions” instead of “themes”. In the end, it’s hurting everyone and I think the marketplace will dilute to just the themes that are mega-sellers. Niche themes (which is everything not considered “Multi-Purpose” nowadays) will be out the door soon.
And your point is my wonder. Multi-purpose themes for a single purpose (and license) with multi-purpose baggage,errors, and speed.

Which makes a headache for literally everyone haha.

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