The question is in the title.
Personally, this theme is (really) not my taste, and I think (and sure you too) that there are much much more beautiful themes at the marketplace.
So what is the secret behind the HUGE number of selling?
A while back there was a thread asking buyers why they buy the themes they buy.
The biggest answer seemed to be because other people were, so you can put it’s popularity down to it being popular
It’s also incredibly well built, works with seo and woocomerce and such
Good start, versatility & lots of features in the field of boring site structures, top support, people buy by counting on the sales number.
Has as target the most standard site type, for users that don’t want to make something out of the ordinary.
i tnink to be first. For example First parallax Theme, Firt one Page Theme, First Theme that hast xxxx function. As i see that kind of templates are the most popular themes.
I also think that once you get into the popular items category with one of your items it’s just a sit-back-and-enjoy-the-ride experience, it basicly sells itself
The main thing is: if people see something has been purchased alot, has good support and a good rating it will most likely attract other users aswell.