Without having a deep look at your code (no doubt someone better qualified than me to judge will look at it for you on here), I would imagine that from a visual and creative concept it may be a little too much like many other themes on here and perhaps not unique enough.
Perosnally I am not too keen on that header font (the Oxygen font in the main text is cool) but that’s just a preference.
The reviewer should have given some form of feedback but I think you have a good base here but it may just need to be deliver something slightly more different & unique from what is already here.
Good luck and hope you get it through soon.
It’s not a bad looking theme, but that type of layout/design is way over-done. Did they tell you it wasn’t unique enough? Or what was the reviewers response?
Theme is good but not like the style of top horizontal and bottom footer menus that are not professionally style need more work. Overall its looks nice.
And if you want to generate more sales with this you have to give responsive design power as well. 
Ugh, typography keeps slapping me in the face.
CLINE123 said
Ugh, typography keeps slapping me in the face.
+1
Try just using Arial/Helvetica instead.
Your font is all wrong. It’s the exact definition of unprofessional.
it’s the typography
CLINE123 said
Ugh, typography keeps slapping me in the face.
pavle said
Try just using Arial/Helvetica instead.
Thecodingdude said
Your font is all wrong. It’s the exact definition of unprofessional.
Thecodingdude said
Your font is all wrong. It’s the exact definition of unprofessional.
Users have Spoken!
I don’t like the Typeface for the Text also.
Plus it seems a bit crammed with not enough white space (I hate when I hear that!).
