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Kriesi says


But – and I think thats were this thread is wrong – at this point the homepage exposure is no longer necessary to earn good money from your theme and maybe end up in the popular file page.

So how do you propose the future talent compete with their first file, with no backing to afford their own advertising on their file?

When you joined the site you most likely had around 2 weeks exposure time on your first file, do you think 9hrs would have gotten your work ‘out there’?

This system only serves those with money to make more money – fact. It’s become more about profits and not about the community as a whole.

Well how do you explain the fact that 50% of the top 20 files do not have followers or tons of items to build up exposure over a long time?

Avada is the first item released by Themefusion and its the best seller of all time. Salient is the first item by Themenectar and its sold about 7k licenses and counting. Flatsome is the first item by UX-themes and it sold 1500 copies in 2 months. All those files didn’t have more than 2 days on the front, just like its now…

All of those authors “simply” released outstanding files to compete. At this point you HAVE to release outstanding files or you wont get any sales, now matter how Envato adapts the front page.

Competition is incredible fierce and anything less than excellent won’t cut it. And this is the same for new and old authors. Can’t count the number of themes, released by well known authors that didn’t sell well in recent months because they weren’t up to the the standards anymore.

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ImanGM Moderator says

at this point the homepage exposure is no longer necessary to earn good money from your theme and maybe end up in the popular file page.

I agree with this. My first and only item, sold 3 on its first day in Homepage with 2000+ visitors but yesterday after 60 days of its release date it sold 10 with only 110 visitors.

The thing is that I only have 60 followers and no ads anywhere. So buyers have found it right here.

As a buyer prospect, you don’t come to ThemeForest and simply click on the items in homepage and buy them. You will search for the theme that you feel that they will meet your client needs.

I know that popular items is important because purchasers will think that these popular items are good and are unique that are here in this page but it’s not all the story. You should stay good to stay in popular items. There are so many themes that are out of Pops after many months being there.

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Kriesi says


But – and I think thats were this thread is wrong – at this point the homepage exposure is no longer necessary to earn good money from your theme and maybe end up in the popular file page.
So how do you propose the future talent compete with their first file, with no backing to afford their own advertising on their file?

Go for the niche themes. Competing in the niche sector is much easier than going for multipurpose/business/portfolio in the beginning.

Example: My first church theme Incarnation ended up in the popular files list for exactly one week, probably due to the aforementioned marketing leverage I have. It was gone one week later never to return. Yet it outsold a number of my business themes, despite the fact that the design is probably the least polished among all the themes I released during the last year.

And its still selling better than any number of my older themes, because it offers assets that other themes do not have. Sermon post type, deep calendar integration, audio player etc. Stuff that isn’t common. (Which in turn would support my previous theory that new ideas/features/designs generate better sales than a perfectly cloned theme)

So if you are new to the marketplace, start with church/charity/community/restaurant/nightclub themes and build yourself an audience. If you have mastered that go for the heavy stuff :)

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Dream-Theme says



But – and I think thats were this thread is wrong – at this point the homepage exposure is no longer necessary to earn good money from your theme and maybe end up in the popular file page.

So how do you propose the future talent compete with their first file, with no backing to afford their own advertising on their file?

When you joined the site you most likely had around 2 weeks exposure time on your first file, do you think 9hrs would have gotten your work ‘out there’?

This system only serves those with money to make more money – fact. It’s become more about profits and not about the community as a whole.

Well how do you explain the fact that 50% of the top 20 files do not have followers or tons of items to build up exposure over a long time?

Avada is the first item released by Themefusion and its the best seller of all time. Salient is the first item by Themenectar and its sold about 7k licenses and counting. Flatsome is the first item by UX-themes and it sold 1500 copies in 2 months. All those files didn’t have more than 2 days on the front, just like its now…

All of those authors “simply” released outstanding files to compete. At this point you HAVE to release outstanding files or you wont get any sales, now matter how Envato adapts the front page.

Competition is incredible fierce and anything less than excellent won’t cut it. And this is the same for new and old authors. Can’t count the number of themes, released by well known authors that didn’t sell well in recent months because they weren’t up to the the standards anymore.

^ my thoughts.

Only thing I’d like to add: Rising overall quality standards will filter all that clone-crap and give more exposure to worthy items/authors.

I’m not talking about making ThemeForest a boutique. But it does not have to be a bazar (like it’s now) either.

Miroslav (from Dream-Theme)

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FinalDestiny says

C’mon, the majority of the items on the second page of the WordPress category have at most 10 sales. This is definitely a joke. I understand that there might be some items that will not sell good, but not more than 50-60%.

How do you even approve a theme has the homepage part like this? http://prntscr.com/22hko3

How do you even approve something like “Beautiful”(theme on the first page of TF). No offense, but it’s way outdated compared to the current standards. It doesn’t have niche-specified elements to claim that it was accepted because there aren’t many items in that category because it looks like a simple normal theme that, by changing photos, can be converted into thousands of niches. And many more.

I’m really surprised with the quality of even some PSD items that got approved lately. It looks like quantity became really a priority vs quality.

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Kriesi says

C’mon, the majority of the items on the second page of the WordPress category have at most 10 sales. This is definitely a joke. I understand that there might be some items that will not sell good, but not more than 50-60%.

How do you even approve a theme has the homepage part like this? http://prntscr.com/22hko3

How do you even approve something like “Beautiful”(theme on the first page of TF). No offense, but it’s way outdated compared to the current standards. It doesn’t have niche-specified elements to claim that it was accepted because there aren’t many items in that category because it looks like a simple normal theme that, by changing photos, can be converted into thousands of niches. And many more.

I’m really surprised with the quality of even some PSD items that got approved lately. It looks like quantity became really a priority vs quality.

I am not arguing with that. I agree that there are too many clones and copycats. What I say is that if you don’t accept those items and therefore increase the exposure time on the front page for maybe a day or two, it wouldn’t make a difference if you end up having a top seller or not.

If a file doesn’t make it to the popular file page with 2 days on the frontpage but then barely makes it with 4 days its usually only there for one week and gone afterwards.

I have experienced this often enough myself, getting about 60 sales in the first week with a theme, barely ending up on the popular page only to be gone in the next week. It was never a fault of the system but a problem with my item not being good enough…

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digitalscience says



But – and I think thats were this thread is wrong – at this point the homepage exposure is no longer necessary to earn good money from your theme and maybe end up in the popular file page.

So how do you propose the future talent compete with their first file, with no backing to afford their own advertising on their file?

When you joined the site you most likely had around 2 weeks exposure time on your first file, do you think 9hrs would have gotten your work ‘out there’?

This system only serves those with money to make more money – fact. It’s become more about profits and not about the community as a whole.

Well how do you explain the fact that 50% of the top 20 files do not have followers or tons of items to build up exposure over a long time?

Those are exceptions because those files are exceptionally better to any other older file on the marketplace.

My point is not completely leveling the playing field, it’s about distributing exposure and profits in proportion to the relevance and quality of work to promote better income for new authors and talent.

Something like this:

\\

Top selling files are good, but lets be honest here their profits are hyper inflated, and not really a true reflection of all the other great files Envato has to offer.

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QBKL says

@Kriesi:

You mention some of the popular files – no matter if WP or HTML – are newer files and that people get to make that list. Agreed. Thing is, most the new files in popular are merely rehashing the looks of older templates. Adding a different icons set, a different image in parallaxes and claim uniqueness.

Truth is, not more than 15-20% of each week’s popular files brings anything new to the table. So, if I want to give my next template a chance to sell and push it in populars, I kinda need to rehash some of the glitter that other files have used buyers to.

Among these: layer sliders, custom scroll bars, X parallax sections, viewport animation. And all with complete disregard to usability, user experience, loading speed, etc.

Right this moment there’s a template on home claiming full responsiveness that crashes my iPad’s browser on each try to load the preview. And it’s not the only one. This is the kind of things that puts new files in popular. And while the glitter is nice to some eyes, it’s like you have a shit load of money, you’re 90 years old and you get yourself a trophy wife that not only is completely dumb, you also can’t get any physical gratification from her due to your age. :)

Bottom line is: Homepage doesn’t work properly. This leads to people jumping to the next best thing: the popularity contest. When that doesn’t really provide much novelty from a week to the other, the move to the third best thing: the search, and we all know that’s a fail still. So what buyers do? They go to category level, at best skim through the first page then they switch to “Sales” order and good bye. Same old files getting the cut.

Flawed.

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digitalscience says



But – and I think thats were this thread is wrong – at this point the homepage exposure is no longer necessary to earn good money from your theme and maybe end up in the popular file page.
So how do you propose the future talent compete with their first file, with no backing to afford their own advertising on their file?

Go for the niche themes. Competing in the niche sector is much easier than going for multipurpose/business/portfolio in the beginning.

That is not being competitive, and content won’t remain fresh on the site.. is that your solution.. We should be showcasing new ideas, new talent.. instead of filling up niches with over exposed old files to make a profit. That is a dead end solution to make this site stagnant. We should be seeing a marketplace with new and fresh popular files each week! Just like you don’t want to see the same music on the same music chart for years.

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Kriesi says




But – and I think thats were this thread is wrong – at this point the homepage exposure is no longer necessary to earn good money from your theme and maybe end up in the popular file page.
So how do you propose the future talent compete with their first file, with no backing to afford their own advertising on their file?

Go for the niche themes. Competing in the niche sector is much easier than going for multipurpose/business/portfolio in the beginning.

That is not being competitive, and content won’t remain fresh on the site.. is that your solution.. We should be showcasing new ideas, new talent.. instead of filling up niches with over exposed old files to make a profit. That is a dead end solution to make this site stagnant.

Thats probably the point were we disagree the most. This is a marketplace, its business, its competitive by nature. trying to showcase someones files just because they are “new” is charity. Same goes for showcasing someones stuff just because he is “a long time member”, of course.

But i really don’t think thats the case here, since everyone gets the same (short) amount of exposure on the front. I have released a dozen of items during the last 2 years and none of them was on the popular list for long. I have released what is arguably my best theme and it sticks. Other authors have never released an item before and come up with something great and it sticks as well. I really don’t see the problem: release something that people truly like and a single theme can make a lot of money for you.

We should be showcasing new ideas, new talent.. instead of filling up niches with over exposed old files to make a profit. That is a dead end solution to make this site stagnant.

People have claimed that this site is stagnant for years now and it still keeps evolving with the market and often enough also leading the market and breaking new ground. If a file is outdated people will stop buying it. Its as simple as that. Again as an example: inFocus, one of the most popular themes of all time. Was on the popular list for what seems forever. But the market shifted, people wanted different features and different designs and it left the popular file list.

One thing that wasnt discussed yet but I think its probably one of the most important perks of the current system: It’s even in the buyers best interest that a theme sells well for a long period of time, since only then can an author justify to add new features to the theme. A system that would bury any file within the depths of the forest only because its older than 6 months wouldn’t help anyone.

Buyers would never get more than a few months of feature updates. New authors would get more exposure at first but guess what: There would be hundreds of new files by experienced authors every month, simply because having a single item and updating it would no longer be a viable strategy. I don’t think it would make life any easier if you are new to the marketplace…

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