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wopethemes says

Anyone who uploads a new file will get good sales in the first week and then it will taper off. Unless they do a lot of outside marketing. This should be a clue the site does offer authors opportunities to make money but overall it loses its momentum too fast, compared to how the system use to work a few years back. On the other hand we have files that maintain high sales / hyper inflated profits consistently over years. Resulting in disproportionate profit sharing, and room for monopolization of the system – since the site is all about exposure – creating private exposure channels to the site has now become the norm amongst those who make healthy profits here. The solution would be to reduce the focus on top files and top authors, and overall increase exposure to new authors and files. Once those who can afford outside exposure channels, will use that income to expand they’re exposure to outside of the Envato network… The Envato exposure channels should be primarily geared towards showcasing new files, and keeping the content new and fresh – as the base platform to expose and drive sales to new content. All that we need is a little bit more balance, fine tuning to the system, new ways to bring more exposure to new files, and create more opportunities for everyone. With all the creative talent here we should be working together to solve these problems to maintain a healthier business model for both buyer and author a like.

No,Marketing is not a main solution for high sale. Focus on your item quality first. If it’s good and fit what buyer wanted, they will buy you a lot to bring you to top weekly.

You have no enough good reason for reduce the sale of weekly top items. You’re not in weekly top provider so are you fighting for reduce them?

The good thing is improve the market features , more traffic for new items. More rewards for new good item (trendy , quality – not by sale).

Trying to reduce traffic of top weekly items is really dirty work.

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LGLab says

Fiddling with the current tools seems like short term fixes, split TF into 2, ThemeForest for CMS and TemplateForest for everything else, and you’ve just doubled exposure time. TF is getting crowded lately with all the new CMS and frameworks being added, just look at the menu/submenus, of course exposure time will be small on home page with 40 thumbnails and as many categories.

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VF says

... The solution would be to reduce the focus on top files and top authors, and overall increase exposure to new authors and files.

While this sounds like balancing the exposure, this is almost similar to guiding the buyers to pick different kind of files than what they intended to try (exactly similar to biasing towards Top sellers). We better focus on expanding the choice – and let the buyers decide.

I mean there is nothing we need to do to reduce the exposure of Top Sellers page. Just improve the search, and it should take care the balance. Coming to the new items, just make sure each item gets equal exposure time; make sure approval process doesn’t imbalance exposure time . No matter if the home page has 40 items or more, day by day the initial exposure time will go on reducing. That’s why the search filters needs to be improved ASAP! :D

There exists one point of view that, weekly top sellers pull the buyers from new items – So the exposure of popular items needs to be reduced. But how? I think it can be reduced only by attracting buyers into search system with much more sophistication. To be precise, if the search helps buyers to pick their item very fast, the unnecessary craze about popular items page will reduce itself sufficiently. That’s the proper way.

Note that outside the weekly top seller page (search, listings etc), if a buyer wants to pick only high sales items – we shouldn’t prevent that from happening; as that’s their preference!

I think the navigation based suggestions made already on this thread should take care everything pointed above. All those are possible to implement with single phase and only search upgrades require continuous additions – requires fast as well as continuous upgrades.

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HelenSouness says


DS says that the profits from a few here are unheard of on any marketplace, I just provide the numbers and show that this is not true and that Themeforest is actually a nice place to sell. Also I think you give people to much credit ;D I would argue that most complaints start because authors are not happy with their sales and then try to find a reason why this is the case. Or do you really think that if the thread creators latest item would have sold 100 times on the two days of the frontpage he would have opened this thread? ;D
Hope staffs doesn’t see the entire community feedback this way! :D I think at some point, a single comment may appear biased but if we follow the pattern of comments on same thread or follow the commenter, it will bring better understanding. Of course it is almost impossible to grasp real motive behind any suggestion / complaint when the thread has 100s of comments! ;)
At Envato Marketplaces, we are definitely listening to all your feedback, the good the bad and the ugly :-)

We are working on many aspects of the sites you’ve raised in this thread and many others and your discussions provide great input. So does our own data, like for example our extraordinary traffic growth and sales growth as a community. When we make site changes we also check total sales conversions, total sales, as well as individual stats to make sure the results are good before rollin out fully. If we are worried we roll back.

We are listening, and will keep working to improve your results as fast as our fingers can type code and our marketing campaigns can run out the door :-)

Helen

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FinalDestiny says

You’re listening, but doing nothing :( This is the kind of corporate-like reply we don’t want to hear. We want results, to know what’s happening behind, when can we expect some improvements, when can we expect some changes?

Saying you’re listening and taking out feedback seriously doesn’t mean anything to us(at least me) anymore, sorry.

1792 posts Don't Worry, Be Happy
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FinalDestiny says

Fiddling with the current tools seems like short term fixes, split TF into 2, ThemeForest for CMS and TemplateForest for everything else, and you’ve just doubled exposure time. TF is getting crowded lately with all the new CMS and frameworks being added, just look at the menu/submenus, of course exposure time will be small on home page with 40 thumbnails and as many categories.

This looks like a good idea, in the end WordPress has like 70% of the marketplace’s sales, show only WP themes on the homepage and for the rest of the items, leave the categories where they are so the buyers can select them http://prntscr.com/23djyn

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QBKL says

WordPress has like 70% of the marketplace’s sales, show only WP themes on the homepage

Sorry, WHAT? :) You can’t be serious. As long as this is a global CMS and HTML combined market, only pushing WP because they sell better will be a major injustice to people that DON’T do WP. You want to do that, split the market place in 2 or 3. WPforest, CMSforest, HTMLforest, or whatever, but as long as they all run together, pushing just one type of items on home is definitely tampering with the system to only favor some. I thought this is what we were talking about originally. To prevent buyers buying out of habit, but help them discover the new and the different….

PS: HelenSouness Sorry but you guys really need to come up with a better response than that. That’s all the authors have been hearing for a long time. “We’re listening!”. Yet good changes never seem to show up.

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Anps says

You’re listening, but doing nothing :( This is the kind of corporate-like reply we don’t want to hear. We want results, to know what’s happening behind, when can we expect some improvements, when can we expect some changes? Saying you’re listening and taking out feedback seriously doesn’t mean anything to us(at least me) anymore, sorry.

To bad we can’t give a reject on this kind of answers :)

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QBKL says

To bad we can’t give a reject on this kind of answers :)

Flag it as spam? :)

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Coffee-Themes says

You’re listening, but doing nothing :( This is the kind of corporate-like reply we don’t want to hear. We want results, to know what’s happening behind, when can we expect some improvements, when can we expect some changes? Saying you’re listening and taking out feedback seriously doesn’t mean anything to us(at least me) anymore, sorry.

I’m following this topic from begin and i think this is the main problem with marketplace right now. Envato is getting all feedback seriously and don’t do much with it.

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